Tj Tortas & Tacos

Mexican restaurant · Imperial Beach, CA · reviewed since 2018

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%40+25.4Reliability 28%25+7.1Replies to reviews 8%9+0.7Momentum penalty43−5.7Experts Score= 27Not enough data for value; its weight is shared by the others.Grade D: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.27SCORE
DGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#41 of 42 food trucksPosition by Experts Score among all companies we track in this category. · better than 2%
4.5 ★★★★★ 259 Google reviews · 24 photos
75%five-star reviews
4.13★last 12 monthsAverage stars on reviews from the last 12 months only.
15.4%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
8%reviews answered by the owner
Oct 2026latest review

Tj Tortas & Tacos at a glance

Google reviewers rate Tj Tortas & Tacos 4.5 out of 5 based on 259 reviews, frequently praising the fresh ingredients, generous portions, and friendly staff who often explain menu items. Positive feedback highlights the quality of tortas, tacos, and quesadillas, noting that the food is reasonably priced and suitable for both dine-in and takeout. However, recurring criticisms include unpredictable operating hours that do not match online listings, unresponsive phone lines, and inconsistent meat quality in specific dishes like the Cubana torta.

  • Google rating: 4.5 out of 5 from 259 reviews (75% five-star).
  • Reviews on this page: 259 Google reviews (169 with written comments, 22 with photos).
  • Owner responses: the business replied to 8% of reviews.
  • Most recent review: October 18, 2026.
  • Service: Food Truck serving Imperial Beach, California.

Data from Google, last updated October 28, 2026.

Score profile vs other food trucks

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and satisfaction; weakest: replies to reviews.

Satisfaction40Reliability25Craft & service–Value–Momentum43Replies to reviews9Satisfaction: 40 (median 76)Reliability: 25 (median 73)Momentum: 43 (median 100)Replies to reviews: 9 (median 35)
Tj Tortas & TacosFood Trucks median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Tj Tortas & Tacos: 40/100 on this factor. Category median: 76.C
40
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Tj Tortas & Tacos: 25/100 on this factor. Category median: 73.D
25
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 100.–
–
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 83.–
–
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Tj Tortas & Tacos: 43/100 on this factor. Category median: 100.C
43
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Tj Tortas & Tacos: 9/100 on this factor. Category median: 35.F
9

Bar = this company · dark tick = category median.

Star ratings

259 Google reviews we collected

  • 5 stars19575%
  • 4 stars2911%
  • 3 stars135%
  • 2 stars104%
  • 1 star125%

Praise vs complaints

Phrases our text analysis found in 169 written reviews

  • Praise9585%
  • Complaints1715%

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude4036%
  • Would recommend2421%
  • Quality & results1917%
  • Price & value1513%
  • Speed & response87%
  • Honesty & trust54%
  • Communication11%

What customers talk about

We read 169 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “…ct but when I walked in, I was immediately greeted with a very, very friendly atmosphere and attitude from one of the owners.…”
    “The cashier was rude.”
  • “Very good portions excellent tacos, highly recommend coming here reasonably priced dining as well as takeout”
    “I don't know if she was just having a bad day, but I'm never going back to that place.”
  • “Great service, great prices let's support our local shops!”
    “I paid $30 for two cakes, they were tiny and tasted awful, what a disappointment, I wouldn't go back”
  • “Everything I tried was worth every penny and seeing it was my first to San Diego I'm surely going to be back.”
    “Kinda sucks when gas is so expensive and their hours are unpredictable.”
  • “…ant, I didn’t really know what to expect but when I walked in, I was immediately greeted with a very, very friendly atmosphere and attitude from one o…”
  • “I’m going to be 100% honest when I make this review.”
  • “She took time to explain the food that I was looking at, and how it came prepared as well as explaining what was included in the meal, but then the re…”

People customers mention

  • Mexican 12 reviews
  • Diego 5 reviews
  • Pastor 4 reviews
  • Bay 3 reviews
  • Tijuana 3 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Recent reviews

JavierLocal Guide · 145 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 weeks ago★★★★★

Torta de Milanessa con chilaquiles verdes no lettuce . Ya no habia rojos,kiere decir que estan chidos. Muy Deliciosa Torta bien construidita . Hubiera tomado mas fotos pero ya me habia comido la mitad😅 IGot Minesa Torta with green chilaquiles all inside the bread. I got green chilaquiles coz d redones were sold…

Jose1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★

El servicio de la cajera muy mal. No se si anda andaba de malas pero no vuelvo a ese lugar. Que triste que tu miasma raza te aga menos.

ashley6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★

Was looking forward to trying this place but I got there an hour before they closed and they were already all closed. Kinda sucks when gas is so expensive and their hours are unpredictable. You gotta call before going

JoseLocal Guide · 64 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★

I ordered a torta Cubana a d it was no where near a torta Cubana, it was a carne asada with egg, a slice of really thin ham, lettuce, tomato, guacamole and some yellow shredded cheese. Usually a Cubana has beef, pork, hot dog wiener, sl8ce of cheese, usually a really tasteful torta, this one the beef was that…

MarcoLocal Guide · 149 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★

Excelentes tortas pero deberían de cambiar el aceite por manteca para que le de buen sabor a la. Carne sabe mucho a aceite

EdithLocal Guide · 29 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Tj birria tacos were PERFECT!!!!!!!!!!!!!! TJ bacon HOT DOGS were the best I've had here and around SD! Great service, great prices let's support our local shops!!!

Customer photo from Edith's reviewCustomer photo from Edith's review

Photos

Customer reviews

4.5 ★★★★★ 259 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
Dalila Mendoza7 reviewsTotal number of Google reviews Dalila has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Las tortas con chilaquiles estaban muy ricas! 10 /10 La atención muy buena 👌

Javier D.F. (DF)Local Guide · 145 reviewsTotal number of Google reviews Javier has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Torta de Milanessa con chilaquiles verdes no lettuce . Ya no habia rojos,kiere decir que estan chidos. Muy Deliciosa Torta bien construidita . Hubiera tomado mas fotos pero ya me habia comido la mitad😅 IGot Minesa Torta with green chilaquiles all inside the bread. I got green chilaquiles coz d redones were sold out...meanin they good. Very Good Torta well put together No sloppy at all, All the contrary perfect! I shoulda get more pics but i had akready chomp down 1/2 of it 😅

  • Order type: Dine in
  • Meal type: Dinner
Jose Ruiz1 reviewTotal number of Google reviews Jose has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

El servicio de la cajera muy mal. No se si anda andaba de malas pero no vuelvo a ese lugar. Que triste que tu miasma raza te aga menos.

  • Order type: Take out
  • Price per person: $40–50
  • Recommended dishes: Torta Oaxaqueña, Menudo
  • Group size: 3-4 people
ashley ayl6 reviewsTotal number of Google reviews ashley has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Was looking forward to trying this place but I got there an hour before they closed and they were already all closed. Kinda sucks when gas is so expensive and their hours are unpredictable. You gotta call before going

Jose GonzalezLocal Guide · 64 reviewsTotal number of Google reviews Jose has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I ordered a torta Cubana a d it was no where near a torta Cubana, it was a carne asada with egg, a slice of really thin ham, lettuce, tomato, guacamole and some yellow shredded cheese. Usually a Cubana has beef, pork, hot dog wiener, sl8ce of cheese, usually a really tasteful torta, this one the beef was that tasteful at all, I could taste more of the egg that was in it.

  • Order type: Dine in
  • Meal type: Lunch
  • Group size: 5-8 people
Response from the owner · a month ago

Hi Jose, sorry you had a bad experience, we encourage you to to look at the description on the items, it would be wise of you....that way you can know ahead what the ingredients are, every stablishmen in evry state and country has its unique ways and ingredients. Hope to serve you again 😁

Marco VLocal Guide · 149 reviewsTotal number of Google reviews Marco has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Excelentes tortas pero deberían de cambiar el aceite por manteca para que le de buen sabor a la. Carne sabe mucho a aceite

  • Order type: Take out
  • Meal type: Brunch
Edith GutierrezLocal Guide · 29 reviewsTotal number of Google reviews Edith has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Tj birria tacos were PERFECT!!!!!!!!!!!!!! TJ bacon HOT DOGS were the best I've had here and around SD! Great service, great prices let's support our local shops!!!

  • Meal type: Lunch
JLocal Guide · 74 reviewsTotal number of Google reviews J has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Very good portions excellent tacos, highly recommend coming here reasonably priced dining as well as takeout

  • Order type: Take out
  • Noise level: Quiet, easy to talk
  • Group size: 9+ people
  • Wait time: Up to 10 min
  • Parking space: Plenty of parking
  • Parking options: Free parking lot
VictorLocal Guide · 16 reviewsTotal number of Google reviews Victor has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Good tacos

  • Order type: Take out
  • Noise level: Moderate noise
  • Group size: 3-4 people
fer marroquinLocal Guide · 58 reviewsTotal number of Google reviews fer has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Algo bien bb!

  • Meal type: Lunch
  • Recommended dishes: Tortas
  • Wait time: No wait

Tj Tortas & Tacos on Google Maps →

Business details

  • Service area: Imperial Beach, CA