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Tracy & Associates LLC

Tax preparation service · West Valley City, UT · reviewed since 2019

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%90+49.1Reliability 24%88+21.3Value 14%100+14.1Replies to reviews 7%56+4Experts Score= 89Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.89SCORE
AGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#21 of 50 tax servicesPosition by Experts Score among all companies we track in this category. · better than 59%
4.8 ★★★★★ 73 Google reviews · 3 photos
96%five-star reviews
5.00★last 12 monthsAverage stars on reviews from the last 12 months only.
0%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
1%reviews answered by the owner
Jun 2026latest review

Tracy & Associates LLC at a glance

Google reviewers rate Tracy & Associates LLC 4.8 out of 5 based on 73 reviews, with the owner responding to only one percent of feedback. Customers frequently praise the staff for being friendly, professional, and knowledgeable, noting that they clearly explain tax processes and provide helpful guidance for both individual and business filings. Many clients highlight the ease and efficiency of the service, often mentioning long-term loyalty and willingness to return. However, a few low-star reviews criticize the business for failing to honor appointment times, resulting in long wait periods, and for filing errors that left clients with lower refunds than expected.

  • Google rating: 4.8 out of 5 from 73 reviews (96% five-star).
  • Reviews on this page: 73 Google reviews (59 with written comments).
  • Owner responses: the business replied to 1% of reviews.
  • Most recent review: June 20, 2026.
  • Service: Tax Service serving West Valley City, Utah.

Data from Google, last updated November 2, 2026.

Score profile vs other tax services

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and momentum; weakest: replies to reviews.

Satisfaction90Reliability88Craft & service–Value100Momentum100Replies to reviews56Satisfaction: 90 (median 87)Reliability: 88 (median 85)Value: 100 (median 100)Momentum: 100 (median 100)Replies to reviews: 56 (median 71)
Tracy & Associates LLCTax Services median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Tracy & Associates LLC: 90/100 on this factor. Category median: 87.A
90
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Tracy & Associates LLC: 88/100 on this factor. Category median: 85.A
88
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 98.–
–
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Tracy & Associates LLC: 100/100 on this factor. Category median: 100.A
100
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Tracy & Associates LLC: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Tracy & Associates LLC: 56/100 on this factor. Category median: 71.C
56

Bar = this company · dark tick = category median.

Star ratings

73 Google reviews we collected

  • 5 stars7096%
  • 4 stars00%
  • 3 stars00%
  • 2 stars00%
  • 1 star34%

Praise vs complaints

Phrases our text analysis found in 59 written reviews

  • Praise8397%
  • Complaints33%

PriceGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Price verdicts customers left with their Google review

  • Great price1664%
  • Reasonable936%
  • Overpriced00%
  • Not sure00%

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude3440%
  • Quality & results1821%
  • Would recommend1619%
  • Communication89%
  • Speed & response56%
  • Honesty & trust45%
  • Price & value11%

What customers talk about

We read 59 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “She’s a very nice person and she has the ability to explain everything”
    “We found this wholly unprofessional, and instead decided we would turn around and drive the 1+ hour back home and try to find someone else that might…”
  • “Excellent service, good prices, and I definitely recommend it to everyone.”
  • “I recommend her tremendously because she has helped me so much.”
  • “They explain everything in detail and are very professional.”
  • “Efficient, kind, friendly, thank you Samantha for your work.”
  • “Best tax preparer, realtor and more trust me I know”

People customers mention

  • Samantha 5 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Reviews for your job

Customers hired Tracy & Associates LLC for 8 kinds of job. Pick one to see what they paid and said.

Recent reviews

jazmin2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

I love their service, they have great customer service and make you feel very welcoming. They are always able to help with what I need!

Great price
Veronica16 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

Love her professionalism. She is patient and answered every single one of my questions. I am ready for next years tax season. 😊

AideeLocal Guide · 12 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

I am thrilled my co-worker referred me to them; Samantha, always answers all my questions and gives all the information I request. I recommend her tremendously because she has helped me so much. She is a fantastic person and fantastic tax advisor.

Gabe7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

They have helped our family with our taxes for the last few years. Great people and easy to work with.

Great priceNew business tax consultingTax AccountingIncome tax return filing
Yatzari3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

Amazing as always! Going for years and will continue coming. Recommend to anyone I know! ❤️

Fidel1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

The staff is really friendly and approachable.Samatha is the best she is very friendly and helpful.

Reasonable priceLocal tax return preparation

Photos

Customer reviews

4.8 ★★★★★ 73 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Jobs customers hired them for — from Google's service tags and the review text
Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
jesus enriquez4 reviewsTotal number of Google reviews jesus has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Excelente servicio, Buenos precios y definitivamente lo recomiendo a todos

  • Price assessment: Great price
  • Services: Cryptocurrency tax planning, Income tax return preparation
DeAwna Egege6 reviewsTotal number of Google reviews DeAwna has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Great place to get your taxes done.

  • Price assessment: Great price
  • Services: Tax Accounting
jazmin cano2 reviewsTotal number of Google reviews jazmin has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I love their service, they have great customer service and make you feel very welcoming. They are always able to help with what I need!

  • Price assessment: Great price
Carmen Espino3 reviewsTotal number of Google reviews Carmen has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Lo mejor para todo

Bryan Messi1 reviewTotal number of Google reviews Bryan has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Best tax preparer, realtor and more trust me I know

  • Price assessment: Great price
Veronica Quinonez16 reviewsTotal number of Google reviews Veronica has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Love her professionalism. She is patient and answered every single one of my questions. I am ready for next years tax season. 😊

mateo hernandez1 reviewTotal number of Google reviews mateo has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

She’s a very nice person and she has the ability to explain everything

  • Price assessment: Great price
  • Services: Tax problem consulting, Income tax return preparation
Aidee DelgadoLocal Guide · 12 reviewsTotal number of Google reviews Aidee has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I am thrilled my co-worker referred me to them; Samantha, always answers all my questions and gives all the information I request. I recommend her tremendously because she has helped me so much. She is a fantastic person and fantastic tax advisor.

nela Sabalas4 reviewsTotal number of Google reviews nela has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Eficiente , amable , simpática gracias samantha por su trabajo .

  • Price assessment: Reasonable price
  • Services: Tax planning
jaime horta4 reviewsTotal number of Google reviews jaime has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Amabilidad , profesionalismo

  • Price assessment: Great price
  • Services: Tax planning

Tracy & Associates LLC on Google Maps →

Business details