Roofing contractor · Murray, UT · reviewed since 2019
iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 59%97+56.9Reliability 26%97+25.3Value 15%89+13.5Craft & service penalty98−0.2Experts Score= 96Not enough data for replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.96SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#12 of 30 soffit and fascia contractorsiPosition by Experts Score among all companies we track in this category. · better than 62%
5.0★★★★★53 Google reviews · 24 photos
98%five-star reviews
5.00★last 12 monthsiAverage stars on reviews from the last 12 months only.
0%1–2★, last 20 reviewsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Google reviewers rate True North Roofing five stars based on fifty-three reviews, noting the owner replies to ninety-eight percent of feedback. Customers describe services including full roof replacements, repairs, window installations, and gutter work. Recurring themes highlight punctuality, efficient cleanup, transparent pricing without hidden costs, and responsive communication. No common criticisms appear in the provided excerpts, as all listed reviews are five stars.
Google rating: 5.0 out of 5 from 53 reviews (98% five-star).
Reviews on this page: 53 Google reviews (44 with written comments, 3 with photos).
Owner responses: the business replied to 98% of reviews.
Most recent review: August 6, 2026.
Service: Soffit and Fascia Contractor serving Murray, Utah.
Data from Google, last updated October 27, 2026.
Score profile vs other soffit and fascia contractors
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and craft & service; weakest: value.
True North RoofingSoffit and Fascia Contractors median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.True North Roofing: 97/100 on this factor. Category median: 95.A
97
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.True North Roofing: 97/100 on this factor. Category median: 95.A
97
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.True North Roofing: 98/100 on this factor. Category median: 98.A
98
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.True North Roofing: 89/100 on this factor. Category median: 100.A
89
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.True North Roofing: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 82.–
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Bar = this company · dark tick = category median.
Star ratings
53 Google reviews we collected
5.0of 5
5 stars5298%
4 stars12%
3 stars00%
2 stars00%
1 star00%
Praise vs complaints
Phrases our text analysis found in 44 written reviews
98%praise
Praise10798%
Complaints22%
PriceiGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Price verdicts customers left with their Google review
100%fair
Great price133%
Reasonable267%
Overpriced00%
Not sure00%
Topic share
How often each topic comes up in the written reviews
7topics
Would recommend2321%
Speed & response2220%
Quality & results1917%
Price & value1716%
Staff & attitude1514%
Communication87%
Honesty & trust55%
What customers talk about
We read 44 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“They were very communicative and I couldn’t recommend them more highly!”
“The roof crew was extremely efficient, worked very long hours, completed the work exactly on time and when they were done, they left the area cleaner…”
“True North did a fantastic job with our roof replacement.”
“They did an excellent job, were communicative and were very affordable.”
“Eric consistently delivers exceptional work and brings a high level of professionalism to every project.”
“The communication, price, and end result were all great.”
“He genuinely cares about his clients and follows through on his promises.”
People customers mention
Eric7 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired True North Roofing for 1 kind of job. Pick one to see what they paid and said.
Robert8 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★
We needed to replace an old roof and also had some gutter problems, which had contributed to heavy water flow threatening to go into window wells. The roof crew was extremely efficient, worked very long hours, completed the work exactly on time and when they were done, they left the area cleaner than when they…
Nichole6 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★
I used Eric for window replacement of 3 windows in our basement. The communication, price, and end result were all great. Easy to work with and schedule time to complete the installation. Appreciate the great service!
We needed to replace an old roof and also had some gutter problems, which had contributed to heavy water flow threatening to go into window wells. The roof crew was extremely efficient, worked very long hours, completed the work exactly on time and when they were done, they left the area cleaner than when they started. They replaced the roof in a way that was better than the original regarding control of the water flow, paying attention to details and replacing flashing in certain areas. The contractor was extremely personal and had had a long history working in this area, beginning literally from the ground up. We enjoyed our interactions and appreciated the skills from the contractor to the roofing crew. I would recommend them without reservation.
Price assessment: Reasonable price
Price: $25,000–30,000
Services: Gutter repairs, Roof installation
Response from the owner · 2 months ago
Robert, thank you for such a thoughtful review. It was truly a pleasure meeting you and your wife. I especially enjoyed the time we spent visiting and getting to know you both throughout the project. Those personal connections are one of the best parts of this work.
I’m glad our crew completed everything on schedule, kept the property clean, and properly addressed the roofing, flashing, and water-flow concerns. Thank you both for trusting True North Roofing with your home and for making us feel so welcome. We sincerely appreciate your recommendation.
Ryan Roake3 reviewsiTotal number of Google reviews Ryan has written across all businesses on Google Maps, not just this one.
Eric and his crew did amazing work on our house. They were very communicative and I couldn’t recommend them more highly!
Response from the owner · 4 months ago
Ryan, thank you for the kind words and for trusting True North Roofing with your project. We appreciate the opportunity to work on your home and are glad our communication and workmanship met your expectations. It was a pleasure working with you, and we truly appreciate your recommendation. If you ever need anything in the future, we're always here to help.
Nichole Harrop6 reviewsiTotal number of Google reviews Nichole has written across all businesses on Google Maps, not just this one.
I used Eric for window replacement of 3 windows in our basement. The communication, price, and end result were all great. Easy to work with and schedule time to complete the installation. Appreciate the great service!
Price assessment: Great price
Price: $2,000–4,000
Services: Service not listed
Response from the owner · 5 months ago
Nichole,
Thank you for the kind words and for trusting us with your window replacement project. We’re glad to hear you were happy with the communication, pricing, and overall result—that’s exactly what we strive for on every job.
It was a pleasure working with you, and we appreciate the opportunity to help with your home. Don’t hesitate to reach out if you ever need anything in the future.
— True North Roofing
James C13 reviewsiTotal number of Google reviews James has written across all businesses on Google Maps, not just this one.
Eric was easy to get ahold of and quickly set up an appointment for a roof repair. I would definitely recommend this business.
Response from the owner · a year ago
Thank you for your positive feedback, James! We're thrilled to hear that Eric provided you with excellent service and that your appointment was set up smoothly. Your recommendation means a lot to us. If you need any further assistance, feel free to reach out.
Lee Russell4 reviewsiTotal number of Google reviews Lee has written across all businesses on Google Maps, not just this one.
The price was great. The work was fast. The workers were clean. I would recommend them highly.
Response from the owner · a year ago
Thank you for your wonderful feedback, Lee! We're thrilled to hear that you found our pricing great and that our team's efficiency and cleanliness met your expectations. Your recommendation means a lot to us, and we look forward to serving you again in the future!
Bryce Hardee9 reviewsiTotal number of Google reviews Bryce has written across all businesses on Google Maps, not just this one.
Eric and his crew do a phenomenal job! It’s rare to find quality combined with how responsive they have been over multiple projects and are willing to do whatever it takes. No need to look for anyone else. Best work and price here.
Response from the owner · a year ago
Thank you so much for your kind words, Bryce! We're thrilled to hear that you had a positive experience with Eric and the team. Your satisfaction means a lot to us, and we look forward to assisting you with future projects. Your support is greatly appreciated!
Alex2 reviewsiTotal number of Google reviews Alex has written across all businesses on Google Maps, not just this one.
True North did a fantastic job with our roof replacement. The price was competitive and they were able to complete the house and garage without delay. I highly recommend them and would not hesitate to use again.
Response from the owner · a year ago
Thank you for your positive feedback, Alex! We're thrilled to hear that you were satisfied with our roof replacement services and found our pricing competitive. Your recommendation means a lot to us, and we're glad we could complete the project efficiently. We look forward to the opportunity to work with you again in the future!
Rick Andra1 reviewiTotal number of Google reviews Rick has written across all businesses on Google Maps, not just this one.
Eric consistently delivers exceptional work and brings a high level of professionalism to every project. I've collaborated with him on multiple jobs, and his dedication to quality and client satisfaction stands out every time. He genuinely cares about his clients and follows through on his promises. I highly recommend Eric to anyone looking for reliable, top-notch service.
Response from the owner · a year ago
Thank you for your wonderful feedback, Rick! We're thrilled to hear about your positive experiences working with Eric. His commitment to quality and client satisfaction is truly commendable, and it's great to know that it reflects in his work. We appreciate your recommendation and look forward to continuing our collaboration on future projects.
Mike B3 reviewsiTotal number of Google reviews Mike has written across all businesses on Google Maps, not just this one.
True North Roofing did an excellent job repairing our roof. Very professional and efficient. I highly recommend!
Response from the owner · a year ago
Thank you for your kind words, Mike! We're thrilled to hear that you were satisfied with our roofing repair services. Our team strives to maintain professionalism and efficiency, and it's great to see that reflected in your experience. We appreciate the recommendation and look forward to helping you again in the future.
Laura Miller Nair4 reviewsiTotal number of Google reviews Laura has written across all businesses on Google Maps, not just this one.
Great company to do business with. The workers were right on schedule and efficient. There was no pressure or sales pitch and no hidden costs either-spot on with their quote. Would definitely recommend.
Response from the owner · a year ago
Thank you for your kind words, Laura! We’re thrilled to hear that you had a positive experience with our team. It’s our goal to provide transparent and efficient service, and we're glad that shone through during your interaction with us. Your recommendation means a lot to us! We look forward to serving you again in the future.
