iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%95+51.8Reliability 24%99+24Value 14%86+12.2Replies to reviews 7%98+6.9Experts Score= 95Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.95SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#63 of 158 massage therapistsiPosition by Experts Score among all companies we track in this category. · better than 61%
5.0★★★★★93 Google reviews · 24 photos
97%five-star reviews
4.89★last 12 monthsiAverage stars on reviews from the last 12 months only.
0%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
True North Spa holds a perfect 5.0 rating from 93 Google reviews, with the owner responding to 95% of them. Customers frequently praise the facility's quiet atmosphere, flexible scheduling, and affordable pricing for services including deep tissue, prenatal, and couples massages. Recurring themes highlight the staff's attentiveness to specific pain points and the relaxing nature of the treatments. The primary criticism from low-star reviews involves a lack of communication regarding pressure preferences, resulting in sessions that felt insufficiently intense for the cost.
Google rating: 5.0 out of 5 from 93 reviews (97% five-star).
Reviews on this page: 93 Google reviews (86 with written comments, 2 with photos).
Owner responses: the business replied to 95% of reviews.
Most recent review: October 1, 2026.
Service: Massage Therapist serving Hyrum, Utah.
Data from Google, last updated October 28, 2026.
Score profile vs other massage therapists
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and reliability; weakest: value.
True North SpaMassage Therapists median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.True North Spa: 95/100 on this factor. Category median: 94.A
95
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.True North Spa: 99/100 on this factor. Category median: 94.A
99
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 100.–
–
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.True North Spa: 86/100 on this factor. Category median: 100.A
86
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.True North Spa: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.True North Spa: 98/100 on this factor. Category median: 73.A
98
Bar = this company · dark tick = category median.
Star ratings
93 Google reviews we collected
5.0of 5
5 stars9097%
4 stars22%
3 stars11%
2 stars00%
1 star00%
Praise vs complaints
Phrases our text analysis found in 86 written reviews
99%praise
Praise9099%
Complaints11%
PriceiGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Price verdicts customers left with their Google review
93%fair
Great price847%
Reasonable635%
Overpriced16%
Not sure212%
Topic share
How often each topic comes up in the written reviews
7topics
Would recommend2730%
Staff & attitude2527%
Quality & results2123%
Communication89%
Price & value67%
Speed & response22%
Honesty & trust22%
What customers talk about
We read 86 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“If you’ve been thinking about giving it a try, I highly recommend it.”
“The spa is so well maintained and it’s nice and quiet.”
“She did a fantastic job working on my aways tight shoulders and neck.”
“It was my first time getting a message and they made sure I was comfortable and answered all of my questions!”
“It was very affordable compared to other options in town which didn’t have availability but also seemed more like ‘special occasion’ type of pricing.”
“Knots and aches were almost immediately gone.”
“Emily is honest, personable, and very professional.”
People customers mention
Emily11 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired True North Spa for 3 kinds of job. Pick one to see what they paid and said.
JenyLocal Guide · 89 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★
Everyone at True North Spa has been fantastic! I always call when I need some relief from back spasms. They are always accommodating. Every therapist I have been to so far is phenomenal! The services offered by Casey (Barefoot Hippie Alchemy Co) are also phenomenal!
FacialPedicureMassage therapy
KimLocal Guide · 35 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★
had reflexology w Kennita & hair play w Casey. sat up after those and said, "That was better than weed." & it was. thinking about when I'm going back.
MegLocal Guide · 15 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★
my husband and I had the best time getting a couples massage this weekend! The spa is so well maintained and it’s nice and quiet. It’s a little hidden gem. my massage was done with so much care, attention to tightness in my body, and every little moment felt intentional and respectful. It felt like energy work, too.…
Reasonable price
Trisa2 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★
I had my second appointment today, and once again, it was absolutely amazing!
This time I did a massage along with 4 handed service with sensory pedicure , and I can’t say enough good things about the experience. Casey and Emily the massage therapist worked so well together, creating such a relaxing and…
Great price
kolin13 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★
My wife and I did a couples massage for her birthday. It was AMAZING! Emily and her therapists are wizards, we literally booked our next couples massage while we were still at the spa because we KNEW we’d be coming back as soon as possible. Can’t recommend enough!!
Great priceSpa packages
Brittney4 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★
Megan and Katelyn did a great job! It was my first time getting a message and they made sure I was comfortable and answered all of my questions! Will for sure be going back in the future 🤩
Everyone at True North Spa has been fantastic! I always call when I need some relief from back spasms. They are always accommodating. Every therapist I have been to so far is phenomenal! The services offered by Casey (Barefoot Hippie Alchemy Co) are also phenomenal!
my husband and I had the best time getting a couples massage this weekend! The spa is so well maintained and it’s nice and quiet. It’s a little hidden gem. my massage was done with so much care, attention to tightness in my body, and every little moment felt intentional and respectful. It felt like energy work, too. I felt so lightweight and young after and we will definitely be back for a deep tissue massage! It was so easy to schedule an appointment, and they weren’t too booked out. I wish I could gift all of my friends and loved ones with a massage here!
Price assessment: Reasonable price
Response from the owner · 2 months ago
Thank you for your kind words. It was great to work with both of you. Thank you for coming in for a couples massage. So glad you both enjoyed it. Jenn and I look forward to seeing you again soon. --- Emily
Trisa Hansen2 reviewsiTotal number of Google reviews Trisa has written across all businesses on Google Maps, not just this one.
I had my second appointment today, and once again, it was absolutely amazing!
This time I did a massage along with 4 handed service with sensory pedicure , and I can’t say enough good things about the experience. Casey and Emily the massage therapist worked so well together, creating such a relaxing and rejuvenating session. It truly felt incredible from start to finish.
If you’ve been thinking about giving it a try, I highly recommend it. Whether you choose to do both treatments together or just one individually, you won’t be disappointed. They both do an amazing job!
Needless to say, I was so impressed that I’ve already booked my next appointment in two weeks. I can’t wait to go back!
Price assessment: Great price
Response from the owner · 2 months ago
Thank you for coming in, Trisa. We really enjoyed working with you. Thank you for supporting our small business and sharing the love of your favorite services. ❤️ see you soon.
kolin knowles13 reviewsiTotal number of Google reviews kolin has written across all businesses on Google Maps, not just this one.
My wife and I did a couples massage for her birthday. It was AMAZING! Emily and her therapists are wizards, we literally booked our next couples massage while we were still at the spa because we KNEW we’d be coming back as soon as possible. Can’t recommend enough!!
Price assessment: Great price
Services: Spa packages
Response from the owner · 2 months ago
Kolin, thank you for your kind words and the 5 stars!
We are so happy you both enjoyed your massages. Katelyn and I look forward to seeing you both again soon. --- Emily
Tinesha Nielson10 reviewsiTotal number of Google reviews Tinesha has written across all businesses on Google Maps, not just this one.
Megan and Katelyn did a great job! It was my first time getting a message and they made sure I was comfortable and answered all of my questions! Will for sure be going back in the future 🤩
Price assessment: Reasonable price
Services: Massage therapy
Kyle KirbyLocal Guide · 19 reviewsiTotal number of Google reviews Kyle has written across all businesses on Google Maps, not just this one.
Megan and Katelyn did such a tremendous job! They made check in seamless and made me feel very comfortable. It was my first visit and I highly recommend this place for anybody looking for a massage!
Price assessment: Great price
Services: Spa packages
Amber Richards8 reviewsiTotal number of Google reviews Amber has written across all businesses on Google Maps, not just this one.
Samantha was amazing and really listened to my problem areas as well as having a great conversation. 1000% recommend and will absolutely be seeing her again.
