Analyzing 6,735,6476.7M ReviewsFor 18,99719K Experts
We graded 10 companies on seven things customers actually report: satisfaction, reliability, workmanship, value, momentum, track record and how owners handle complaints.
From 51,912 Google reviews of 158 top-rated massage therapists nationwide; 10 of them in Hyrum, UT. Updated November 1, 2026.
Pick the job — we re-rank companies by how customers rated that exact job.
Experts Score 0–100Experts Score (0–100)Absolute quality first: recency-weighted star average (≈54%), share of 1–2★ reviews (≈24%), customers’ price verdicts (≈14%), owner replies to critical reviews (≈7%); minus up to 10 points each for complaints flagged in Google review highlights and for a real slide in recent ratings. Hover a company’s score on its page for the full breakdown. and a letter grade per factor (A = top 20% of massage therapists).
| # | Company | ScoreExperts Score (0–100)Absolute quality first: recency-weighted star average (≈54%), share of 1–2★ reviews (≈24%), customers’ price verdicts (≈14%), owner replies to critical reviews (≈7%); minus up to 10 points each for complaints flagged in Google review highlights and for a real slide in recent ratings. Hover a company’s score on its page for the full breakdown. | FactorsFactor grades, in orderSatisfaction (54%): Recency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Reliability (24%): How rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Craft & service (0%): Google review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Value (14%): Customers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Momentum (0%): Penalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Replies to reviews (7%): How often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.One letter per factor score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = below 20. | ★Google star rating as shown on Google Maps. | Typical billMedian bill customers of this company reported in their reviews (needs 3+ priced reviews). |
|---|---|---|---|---|---|
| 1 | Spoiled Energy and Day SpaHyrum, UT | A 99How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 59%99+58.1Reliability 26%98+25.6Value 15%100+15.2Experts Score= 99Not enough data for replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AA–AA– | 4.99 | — |
| 2 |  Tremonton Massage TherapyHyrum, UT | A 99How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 59%99+58.1Reliability 26%97+25.3Value 15%100+15.2Experts Score= 99Not enough data for replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AA–AA– | 5.00 | — |
| 3 |  MassageXPhysHyrum, UT | A 98How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 69%98+67.8Reliability 31%97+29.8Experts Score= 98Not enough data for value, replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AA––A– | 5.00 | — |
| 4 |  Elevated Healing MassageHyrum, UT | A 96How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 59%98+57.5Reliability 26%97+25.3Value 15%86+13.1Experts Score= 96Not enough data for replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AA–AA– | 5.00 | — |
| 5 |  True North SpaHyrum, UT | A 95How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%95+51.8Reliability 24%99+24Value 14%86+12.2Replies to reviews 7%98+6.9Experts Score= 95Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AA–AAA | 4.96 | — |
| 6 | Urban Oasis Massage & WellnessHyrum, UT | A 89How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%91+49.6Reliability 24%87+21.1Value 14%100+14.1Replies to reviews 7%59+4.2Experts Score= 89Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AAAAAC | 4.90 | — |
| 7 |  iMassage LoganHyrum, UT | A 87How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%86+46.9Reliability 24%81+19.6Value 14%100+14.1Replies to reviews 7%84+5.9Experts Score= 87Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AA–AAA | 4.84 | — |
| 8 |  Logan Lymphatic Therapy & MassageHyrum, UT | A 87How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 69%90+62.3Reliability 31%80+24.6Experts Score= 87Not enough data for value, replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AAA––– | 4.92 | — |
| 9 |  Daydream MassageHyrum, UT | A 86How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 69%89+61.6Reliability 31%79+24.3Experts Score= 86Not enough data for value, replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | ABA–A– | 4.87 | — |
| 10 |  Cache Medical MassageHyrum, UT | A 82How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%88+48Reliability 24%80+19.4Value 14%78+11Replies to reviews 7%57+4Experts Score= 82Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AAABAC | 4.91 | — |
What customers paid, from the price Google asks reviewers to report.
| Job | Low25th percentile: 1 in 4 customers paid less than this. | TypicalMedian of the bill customers reported in their Google review (Google asks reviewers for a price range; we use the middle of each range). | High75th percentile: 1 in 4 customers paid more than this. | FairOf customers who rated the price, the share who chose “Great price” or “Reasonable” rather than “Overpriced”. |
|---|---|---|---|---|
| Massage | $106 | $117 | $137 | 99% |
| Skin treatments | $103 | $113 | $149 | 99% |
| Haircut | $41 | $61 | $83 | 0% |
| Pedicure | $61 | $69 | $79 | 100% |
| Manicure | $45 | $53 | $59 | 86% |
How the 10 massage therapists we rated in Hyrum, UT compare, and what customers praise most.
A = score 80+, F = below 20.
Average stars per company.
Share of Google review highlights.
All price verdicts left with reviews.
Share calling it great / reasonable / overpriced.
Satisfaction (54%) — Recency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.
Reliability (24%) — How rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.
Craft & service (penalty, up to −10) — Google review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.
Value (14%) — Customers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.
Momentum (penalty, up to −10) — Penalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.
Replies to reviews (7%) — How often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.
The 10 best-rated massage therapists in Hyrum, UT average 4.9★ on Google across 775 reviews. True North Spa has the top rating (5.0★), and Urban Oasis Massage & Wellness has the most reviews (226). Updated October 28, 2026.
10 companies that meet our bar: rated 4.5★ or higher on Google, with a meaningful review history (775 reviews combined) and currently operating. Request a call back and the company will phone you directly.
“Samantha is absolutely amazing! She’s professional, welcoming, and genuinely cares about providing the best experience possible. Her attention to detail and ability to make you feel comfortable and relaxed really set…” — Google review
“Everyone at True North Spa has been fantastic! I always call when I need some relief from back spasms. They are always accommodating. Every therapist I have been to so far is phenomenal! The services offered by…” — Google review
“Fantastic experience! Aaron did a fantastic job in explaining how each technique works each muscle group and how regular massages can be beneficial in self care and overall health. Highly recommend.” — Google review
“Quinn is fantastic! I can not recommend enough, especially for the ashiastsu massage. I came out feeling incredible. 😊” — Google review
“My partner and I have both had awesome experiences here! Laura has helped them with chronic pain for almost a year and they have seen significant relief following massage therapy. I just had my first professional…” — Google review
“I always feel amazing after seeing Nala. She takes the time to focus on what you individually need. She is very knowledgeable of the lymphatic system. It should be part of your basic healthcare routine to see her!” — Google review
“Kelli was very professional and took the time to figure out the best massage for me. I felt relief immediately and am very excited to go back!” — Google review
“Kimi is fantastic! I started going to her over a year ago. She’s great to focus on areas of concern and uses multiple techniques with no additional charge. I’ve had cupping, red light therapy, and oils/deep blue in…” — Google review
“Baylee is a skilled therapist and is very knowledgeable. She helped relieve my tendonitis in my arms and released my very tight back. Highly recommend” — Google review
“Terri is incredible, the best massage I've had in over 15 years bar none!! It's hard to find a theripist that gives a wonderful massage with a welcoming, fun personality. Her table is soft and warm so relaxing right…” — Google review
We scan Google Maps for massage therapist listings in and around Hyrum, keep only open businesses whose main category matches the service, and require a Google rating of at least 4.5 from at least 20 reviews. Companies are ordered by a confidence-weighted score that balances rating and review volume. We do not accept payment for placement.
True North Spa has the highest Google rating on our Hyrum list: 5.0 out of 5 from 93 reviews (as of October 28, 2026).
Urban Oasis Massage & Wellness has the most Google reviews among the companies listed here: 226, with a 4.9★ average.
Only open Hyrum-area businesses whose Google category matches the service, rated at least 4.5★ from at least 20 Google reviews. They are ordered by a confidence-weighted score of rating and review volume. Placement is never paid.
Analyzing 6,735,6476.7M ReviewsFor 18,99719K Experts