Pest control service · Sanford, FL · reviewed since 2016
iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%96+52.4Reliability 24%94+22.8Value 14%100+14.1Replies to reviews 7%82+5.8Craft & service penalty87−1.3Experts Score= 94Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.94SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#78 of 178 pest control servicesiPosition by Experts Score among all companies we track in this category. · better than 56%
4.9★★★★★890 Google reviews · 24 photos
95%five-star reviews
4.99★last 12 monthsiAverage stars on reviews from the last 12 months only.
0.3%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
94%reviews answered by the owner
$91typical billiMedian bill customers of this company reported in their reviews (needs 3+ priced reviews).
Google users rate this Sanford pest control service 4.9 out of 5 based on 890 reviews, with the owner responding to 94% of feedback. Customers frequently praise technicians for thoroughness, punctuality, and clear communication regarding safety and prevention. Recurring themes include effective treatment of ants and roaches, along with professional conduct during visits. However, some lower-rated reviews cite issues with missed appointments, delayed customer service responses, and unexpected contract cancellation fees.
Google rating: 4.9 out of 5 from 890 reviews (95% five-star).
Reviews on this page: 890 Google reviews (780 with written comments, 16 with photos).
Owner responses: the business replied to 94% of reviews.
Most recent review: October 29, 2026.
Service: Pest Control Service serving Sanford, Florida.
Data from Google, last updated October 31, 2026.
Score profile vs other pest control services
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and momentum; weakest: replies to reviews.
This companyPest Control Services median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Truly Nolen Pest & Termite Control: 96/100 on this factor. Category median: 94.A
96
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Truly Nolen Pest & Termite Control: 94/100 on this factor. Category median: 93.A
94
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Truly Nolen Pest & Termite Control: 87/100 on this factor. Category median: 96.A
87
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Truly Nolen Pest & Termite Control: 100/100 on this factor. Category median: 100.A
100
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Truly Nolen Pest & Termite Control: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Truly Nolen Pest & Termite Control: 82/100 on this factor. Category median: 91.A
82
Bar = this company · dark tick = category median.
Star ratings
890 Google reviews we collected
4.9of 5
5 stars84995%
4 stars192%
3 stars81%
2 stars20%
1 star121%
Praise vs complaints
Phrases our text analysis found in 780 written reviews
99%praise
Praise1,21399%
Complaints161%
PriceiGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Price verdicts customers left with their Google review
99%fair
Great price8335%
Reasonable12754%
Overpriced31%
Not sure219%
$91-27% vs typical pest control services
Middle half of what 111 customers paid ($50–$148) · gold mark = category median.
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude41734%
Quality & results32026%
Would recommend16814%
Speed & response14912%
Communication11910%
Honesty & trust343%
Price & value222%
What customers talk about
We read 780 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“Oscar did a thorough job was polite and completed everything in a timely manner”
“Oskar does an excellent job and communicates with us during our treatments.”
“Terrible customer service!”
“OSCAR WAS REALLY PROFFESSIONAL TREAT MY FIRE HILLS OUTSIDE AND SUGAR ANTS INSIDE I WII RECOMMEND HIM 100% TO MY FAMILY & FEIENDS THANKS TRULY NOLEN”
“…olution for my situation today truly Nolan I reiterated my review of five stars and gave you a one star totally unacceptable‼️⚠️‼️😱‼️⚠️‼️⚠️‼️⚠️…”
“Oskar was great, listened and was fast and efficient”
“…se between 3-5pm but showed up closer to 5:30 with excuse of weather delays, likes to take time with customer, that my scheduled time should have been…”
“Oscar Ostos-Salcedo was very informative and took the time to explain exactly what products he was using and how they worked.”
“Bert is friendly, personable, knowledgeable, kind, and genuinely takes pride in what he does.”
“I don’t mind paying what I owe but I also don’t like being lied to and ripped off.”
“Very professional, reasonable and scheduled the treatment quickly.”
“…eds, they refuse to let me out of my contract without a cancellation fee.…”
People customers mention
Nolan62 reviews
Oscar41 reviews
Ostos34 reviews
Oskar34 reviews
Nelson34 reviews
Rodrigo27 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired Truly Nolen Pest & Termite Control for 8 kinds of job. Pick one to see what they paid and said.
KKeith1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a week ago★★★★★
Osker is very thorough & explains everything he does to keep my house & property pest free.
Paid $140–160OverpricedGeneral pest inspectionBug & insect exterminationAnt extermination
DDavidLocal Guide · 17 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★
Oskar came out did a good job. He found the issues where the bugs were coming from and did his thing. He explained everything to me and was able to set the traps down. He will be back next week.
AAnita11 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★
Very professional, reasonable and scheduled the treatment quickly. I highly recommend Truly Nolen Pest & Termite Control.
DDawn2 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 weeks ago★★★★★
The technician did a very thorough inspection and treatment. Spent a good amount of time in conversation about the condition and treatment for my home. Well done.
Paid $100–120Reasonable priceHome inspection
DDavid3 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
Oskar has been fantastic. He’s so polite and very knowledgeable. He’s done a fantastic job of eliminating our bug problems. I have the monthly service and I always enjoy when he comes.
JJohn10 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a month ago★★★★★
I’ve been with Truly Nolen a short time but so far their customer service but especially their technician Charley has been great.
Oscar did a thorough job was polite and completed everything in a timely manner
Services: Home inspection, Hornet & wasp extermination, Termite inspection
Pest type: Termites
Response from the owner · a day ago
Cory,
Thank you so much for taking the time to write a 5-star review about Oscar! We strive for unsurpassed quality customer service and love hearing about when our partners are providing just that! Thank you again for your feedback!
Sincerely,
Ginny White
Truly Nolen of America Inc.
M
Maryann Rice2 reviewsiTotal number of Google reviews Maryann has written across all businesses on Google Maps, not just this one.
OSCAR WAS REALLY PROFFESSIONAL TREAT MY FIRE HILLS OUTSIDE AND SUGAR ANTS INSIDE I WII RECOMMEND HIM 100% TO MY FAMILY & FEIENDS THANKS TRULY NOLEN
Response from the owner · 3 days ago
Maryann,
Thank you so much for taking the time to write a 5-star review about Oscar! We strive for unsurpassed quality customer service and love hearing about when our partners are providing just that! Thank you again for your feedback!
Sincerely,
Ginny White
Truly Nolen of America Inc.
R
rebecca wagnerLocal Guide · 11 reviewsiTotal number of Google reviews rebecca has written across all businesses on Google Maps, not just this one.
My overall experience with Truly Nolen Pest Control for sugar ants was great! Oscar Ostos-Salcedo was very informative and took the time to explain exactly what products he was using and how they worked. As a parent, I wanted to make sure everything was safe for my child, and his explanations helped put my mind at ease. I really appreciated his professionalism, knowledge, and willingness to answer my questions. Thank you, Oscar, for making the experience a positive one!
Price assessment: Reasonable price
Pest type: Ants
Response from the owner · 3 days ago
Rebecca,
We're happy to hear that Oscar provided you with exceptional service and helpful information. We take pride in our team's professionalism and knowledge. Your satisfaction means a lot to us, and we look forward to serving you again!
Sincerely,
Ginny White
Truly Nolen of America Inc.
S
Stephanie NorsenLocal Guide · 17 reviewsiTotal number of Google reviews Stephanie has written across all businesses on Google Maps, not just this one.
Oskar does an excellent job and communicates with us during our treatments. Top notch service and he’s very friendly!
Response from the owner · 4 days ago
Stephanie,
Thank you so much for taking the time to write a 5-star review about Oskar! We strive for unsurpassed quality customer service and love hearing about when our partners are providing just that! Thank you again for your feedback!
Sincerely,
Ginny White
Truly Nolen of America Inc.
M
Maricell Sanchez3 reviewsiTotal number of Google reviews Maricell has written across all businesses on Google Maps, not just this one.
Maricell,
Thank you so much for taking the time to write a 5-star review about Oskar! We strive for unsurpassed quality customer service and love hearing about when our partners are providing just that! Thank you again for your feedback!
Sincerely,
Ginny White
Truly Nolen of America Inc.
M
Madison Cazel1 reviewiTotal number of Google reviews Madison has written across all businesses on Google Maps, not just this one.
Oskar was great, listened and was fast and efficient
Response from the owner · 5 days ago
Madison,
Thank you so much for taking the time to write a 5-star review about Oskar! We strive for unsurpassed quality customer service and love hearing about when our partners are providing just that! Thank you again for your feedback!
Sincerely,
Ginny White
Truly Nolen of America Inc.
K
Keith Green1 reviewiTotal number of Google reviews Keith has written across all businesses on Google Maps, not just this one.
Osker is very thorough & explains everything he does to keep my house & property pest free.
Price assessment: Overpriced
Price: $140–160
Services: General pest inspection, Bug & insect extermination, Ant extermination
Pest type: Ants, Spiders
Response from the owner · a week ago
Keith,
Thank you so much for taking the time to write a 5-star review about Osker! We strive for unsurpassed quality customer service and love hearing about when our partners are providing just that! Thank you again for your feedback!
Sincerely,
Ginny White
Truly Nolen of America Inc.
B
Baby Baby1 reviewiTotal number of Google reviews Baby has written across all businesses on Google Maps, not just this one.
Baby Baby,
Thank you so much for taking the time to write a 5-star review about Oskar! We strive for unsurpassed quality customer service and love hearing about when our partners are providing just that! Thank you again for your feedback!
Sincerely,
Ginny White
Truly Nolen of America Inc.
R
Rosalyn Figueroa6 reviewsiTotal number of Google reviews Rosalyn has written across all businesses on Google Maps, not just this one.
Excellent service from Truly Nolen! Thank you, Oskar, for your dedication and professionalism. You made this a great experience!
Price assessment: Great price
Services: Home inspection
Pest type: Ants, Cockroaches
Response from the owner · 2 weeks ago
Rosalyn,
Thank you so much for taking the time to write a 5-star review about Oskar! We strive for unsurpassed quality customer service and love hearing about when our partners are providing just that! Thank you again for your feedback!
Sincerely,
Ginny White
Truly Nolen of America Inc.
J
J M8 reviewsiTotal number of Google reviews J has written across all businesses on Google Maps, not just this one.
J M,
Thank you so much for taking the time to write a 5-star review about Oskar! We strive for unsurpassed quality customer service and love hearing about when our partners are providing just that! Thank you again for your feedback!
Sincerely,
Ginny White
Truly Nolen of America Inc.
