Experts Reviews · Company report
How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%98+53.5Reliability 24%97+23.5Value 14%100+14.1Replies to reviews 7%100+7.1Craft & service penalty99−0.1Experts Score= 98Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.98SCOREUrban Desert Pest Control
Scottsdale, AZ · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #8Position by Experts Score among all companies we track in this category. of 60 ant exterminators · 5.0★ from 3,213 Google reviews
Report card
Percentile vs other ant exterminators (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and momentum; weakest: reliability.
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Urban Desert Pest Control is better than 98% of ant exterminators.A
98
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Urban Desert Pest Control is better than 97% of ant exterminators.A
97
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Urban Desert Pest Control is better than 99% of ant exterminators.A
99
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Urban Desert Pest Control is better than 100% of ant exterminators.A
100
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Urban Desert Pest Control is better than 100% of ant exterminators.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Urban Desert Pest Control is better than 100% of ant exterminators.A
100
Reviews for your job
Customers hired Urban Desert Pest Control for 8 kinds of job.
Urban Desert Pest Control for lawn mowing & maintenance
Clear ✕Jobs reviewedHow many Google reviews are tagged with this job.0
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).—
Usually paidThe price range customers picked most often for this job.—
No written reviews mention this job yet.
No written reviews about this job yet.
Price
$83-13% vs typical ant exterminators
Bar = middle half of what customers paid · gold mark = category median.
Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Great price 30%Reasonable 67%Overpriced 0%Not sure 2%
Jobs customers hired them for
| Job | Reviews | Category typical |
|---|---|---|
| Bug & insect extermination | 517 | $58–$116 |
| General pest inspection | 503 | $56–$116 |
| Home inspection | 210 | $63–$171 |
| Termite extermination | 182 | $214–$426 |
| Ant extermination | 150 | $71–$186 |
| Spider extermination | 132 | $65–$146 |
| Rodent extermination | 118 | $76–$246 |
| Termite inspection | 112 | $91–$371 |
