Analyzing 5,776,2605.8M ReviewsFor 15,91315.9K Experts

Experts Reviews · Company report
urbAn rootS logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 69%88+60.9Reliability 31%87+26.8Craft & service penalty98−0.2Experts Score= 87Not enough data for value, replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.87SCORE

urbAn rootS

Rolla, MO · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #19Position by Experts Score among all companies we track in this category. of 58 beauty salons · 4.8★ from 52 Google reviews

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Report card

Percentile vs other beauty salons (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and craft & service; weakest: reliability.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.urbAn rootS is better than 88% of beauty salons.A
88
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.urbAn rootS is better than 87% of beauty salons.A
87
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.urbAn rootS is better than 98% of beauty salons.A
98
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.urbAn rootS is better than —% of beauty salons.–
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MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.urbAn rootS is better than 100% of beauty salons.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.urbAn rootS is better than —% of beauty salons.–
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Reviews for your job

Customers hired urbAn rootS for 3 kinds of job.

urbAn rootS for hairstyling

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.19
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.$60–80
Category typicalWhat the middle half of customers paid for this job across all companies in the category.$30–$76
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 80/100.How Job match is calculatedBuilt only from reviews Google tagged “Hairstyling”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#15 / 41

All 19 Google reviews tagged “Hairstyling”

S1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a month ago★★★★★

Another fabulous experience at Urban Roots. Have not been this happy with my hair in a very long time.

Paid $200+Hairstyling
Erica1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

Alcion was absolutely amazing. I have been wearing my hair in an A line Bob for years. First having it done in Texas. I have struggled for years finding someone that could get my back high and sides angled the right way, after leaving Texas. But Alcion nailed it. I'm extremely happy and I am most definitely a new…

Paid $80–100HaircutHairstyling
Carrie3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 4 months ago★★★★★

Ali always keeps my curls and color looking fresh and happy. Thank you!

Paid $200+HaircutHairstyling
Jennifer7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★

I personally believe that God puts people in your life when and where you need them, I didn't know I needed Ali in my life right now however I am glad God knew. I highly recommend her!

Hairstyling
Christina3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 8 months ago★★★★★

Welcoming and relaxing environment. Alcion strives for excellence. She provides amazing services and amenities. I always leave feeling amazing!

Paid $80–100HairstylingHaircutShampoo & conditioning
Lark3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 8 months ago★★★★★

Fabulous haircut !! Love this Salon and Alicon. She is so knowledgeable.

Paid $60–80HaircutHairstyling
MJLocal Guide · 13 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 11 months ago★★★★★

The best in town, Alcion takes great care of me and my girls!

Paid $120–140HaircutHairstyling
Turtle1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Amazing environment! My hair looks so nice every time I go! I’ve never left unhappy!

Paid $40–60HaircutHairstylingService not listed
Amanda8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

I just had the most incredible haircut experience with Alli at urbAn rootS, and I cannot stop smiling! Not only did she give me a fabulous new look that perfectly suits my style, but she also took the time to truly educate me on how to care for and preserve my natural curls in a way that’s low maintenance yet high…

Shampoo & conditioningHaircutHairstyling
Paula1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★

The place to go! Professional services that provides clients with healthy lovely hair and special care. When you sit in Ali's chair, she gives you that individualized consultation and expertise that makes you relax with confidence and enjoyment. You are able to sit back and enjoy the experience as she works her…

Paid $160–180HaircutShampoo & conditioningHairstyling
CyndiLocal Guide · 18 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★

I have very fine and wavy hair ~ it truly has a mind of its own. But Alcion has helped me get my confidence back. I appreciate her willingness to always listen and address whatever is going on about how I feel with my hair. From phenomenal shades of new color to epic layers during haircuts, I walk away from every…

Customer photo from Cyndi's reviewCustomer photo from Cyndi's review
Paid $200+HaircutShampoo & conditioningEyebrow beautification
Shea1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 years ago★★★★★

My son was treated with respect and he loved his hair after Alcion cut it. He also loved the pampering he got!

Hairstyling+ Punctuality+ Cleanliness+ Quality
Loquetta6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 years ago★★★★★

Great haircut. Will definitely go back.

Hairstyling+ Quality+ Professionalism
Maria13 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Rating only, no written review.

HaircutHairstylingService not listed
kimberlyEdited 2 months ago★★★★★

Rating only, no written review.

HaircutHairstyling
Rosanne7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

Rating only, no written review.

Paid $60–80HaircutHairstyling
P11 months ago★★★★★

Rating only, no written review.

Paid $60–80HaircutHairstyling
2tApTaNkLocal Guide · 25 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Rating only, no written review.

Paid $60–80HaircutHairstyling
Amy1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 years ago★★★★★

Rating only, no written review.

Hair extensionsHairstyling+ Punctuality+ Cleanliness+ Professionalism

Price

$87+7% vs typical beauty salons

Bar = middle half of what customers paid · gold mark = category median.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 0%Reasonable 0%Overpriced 0%Not sure 0%

Jobs customers hired them for

JobReviewsCategory typical
Haircut24$30–$79
Hairstyling19$30–$76
Shampoo & conditioning8$56–$129

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