iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 69%88+60.9Reliability 31%87+26.8Craft & service penalty98−0.2Experts Score= 87Not enough data for value, replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.87SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#19 of 58 beauty salonsiPosition by Experts Score among all companies we track in this category. · better than 68%
4.8★★★★★52 Google reviews · 12 photos
96%five-star reviews
5.00★last 12 monthsiAverage stars on reviews from the last 12 months only.
0%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
48%reviews answered by the owner
$87typical billiMedian bill customers of this company reported in their reviews (needs 3+ priced reviews).
Google reviewers rate urbAn rootS 4.8 out of 5 based on 52 reviews, with the owner responding to 48 percent of them. Clients frequently praise the salon's clean, relaxing environment and the stylist's expertise in handling specific hair textures, including curly and fine hair. Positive feedback highlights attentive communication, personalized consultations, and the healthy condition of hair after services. One common criticism involves perceived rudeness or dismissive attitudes from staff regarding appointment availability or client preferences.
Google rating: 4.8 out of 5 from 52 reviews (96% five-star).
Reviews on this page: 52 Google reviews (36 with written comments, 3 with photos).
Owner responses: the business replied to 48% of reviews.
Most recent review: October 8, 2026.
Service: Beauty Salon serving Rolla, Missouri.
Data from Google, last updated October 28, 2026.
Score profile vs other beauty salons
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and craft & service; weakest: reliability.
urbAn rootSBeauty Salons median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.urbAn rootS: 88/100 on this factor. Category median: 83.A
88
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.urbAn rootS: 87/100 on this factor. Category median: 80.A
87
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.urbAn rootS: 98/100 on this factor. Category median: 95.A
98
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 87.–
–
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.urbAn rootS: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 45.–
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Bar = this company · dark tick = category median.
Star ratings
52 Google reviews we collected
4.8of 5
5 stars5096%
4 stars00%
3 stars00%
2 stars00%
1 star24%
Praise vs complaints
Phrases our text analysis found in 36 written reviews
97%praise
Praise3797%
Complaints13%
Price
What customers reported paying
$87+7% vs typical beauty salons
Middle half of what 21 customers paid ($68–$174) · gold mark = category median.
Topic share
How often each topic comes up in the written reviews
6topics
Staff & attitude1437%
Would recommend1026%
Quality & results513%
Honesty & trust513%
Communication38%
Speed & response13%
What customers talk about
We read 36 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“She is absolutely top-notch—professional, talented, and has a heart of gold.”
“If you’re looking for someone who truly cares about her clients and does amazing work, I can’t recommend her enough!”
“The services offered are top-notch, meeting the needs of a wide variety of clients with care and precision that's truly admirable.”
“Honestly, I don’t even know where to begin except to say that Alcion at Urban Roots is a godsend!”
“She took extra time with me to go over everything and really listened to what I wanted.”
“…place, walked in to ask if Alcion was available for 2 styles and was immediately interrupted with “I’m having a baby and it’s just me.…”
People customers mention
Alcion11 reviews
Ali3 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired urbAn rootS for 3 kinds of job. Pick one to see what they paid and said.
SS1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a month ago★★★★★
Another fabulous experience at Urban Roots. Have not been this happy with my hair in a very long time.
Paid $200+Hairstyling
EErica1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★
Alcion was absolutely amazing. I have been wearing my hair in an A line Bob for years. First having it done in Texas. I have struggled for years finding someone that could get my back high and sides angled the right way, after leaving Texas. But Alcion nailed it. I'm extremely happy and I am most definitely a new…
Paid $80–100HaircutHairstyling
DDanielle1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★
I only have positive things to say about urban roots. I'm not very good at explaining what I want, but I've always gotten great haircuts here that are exactly what I need. Highly recommend!
Paid $60–80
JJensescapadestravelLocal Guide · 59 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★
I had the BEST experience at Urban Roots Salon! Ally was so professional and took the time to explain everything to me—from why achieving the lighter tones and highlights I originally wanted would take multiple sessions, to helping me pivot to a darker look (Nick’s idea 😉)… and I am OBSESSED with how it turned out!…
Paid $100–120Service not listed
CChristina3 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 8 months ago★★★★★
Welcoming and relaxing environment. Alcion strives for excellence. She provides amazing services and amenities. I always leave feeling amazing!
TTurtle1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
Amazing environment! My hair looks so nice every time I go! I’ve never left unhappy!
Sandra, thank you so much for your wonderful rating! We're truly grateful for your support and delighted to know you enjoyed your experience at urbAn rootS. We look forward to welcoming you back for another exceptional visit.
S
S R1 reviewiTotal number of Google reviews S has written across all businesses on Google Maps, not just this one.
Another fabulous experience at Urban Roots. Have not been this happy with my hair in a very long time.
Price: $200+
Services: Hairstyling
Atmosphere: Relaxing, Energetic
Maintenance: Pristine
Response from the owner · 4 months ago
Thank you, S R! Your kind words mean the world to us. We're delighted to hear that you had an incredible experience and appreciated the expertise of our team. We look forward to welcoming you back to urbAn rootS for more luxurious and memorable moments.
N
Nancy Louise5 reviewsiTotal number of Google reviews Nancy has written across all businesses on Google Maps, not just this one.
Honestly, I don’t even know where to begin except to say that Alcion at Urban Roots is a godsend!! She is absolutely top-notch—professional, talented, and has a heart of gold.
She took extra time with me to go over everything and really listened to what I wanted. My hair was a mess from a previous hairstylist, and somehow Alcion worked her magic! I left feeling like a brand-new person and absolutely loving my hair!!
I’m so happy I went back to her. If you’re looking for someone who truly cares about her clients and does amazing work, I can’t recommend her enough! ✨❤️
Response from the owner · 2 months ago
Nancy Louise, thank you immensely for your kind words and glowing review. It's truly heartwarming to hear about your fantastic experience with us. We're delighted that you left feeling like a brand-new person and loving your hair! Our team takes pride in providing personalized and attentive care to each guest, and your feedback is a wonderful affirmation of that commitment. We look forward to welcoming you back to our salon for more amazing experiences. ✨❤️
E
Erica Ingleby1 reviewiTotal number of Google reviews Erica has written across all businesses on Google Maps, not just this one.
Alcion was absolutely amazing. I have been wearing my hair in an A line Bob for years. First having it done in Texas. I have struggled for years finding someone that could get my back high and sides angled the right way, after leaving Texas. But Alcion nailed it. I'm extremely happy and I am most definitely a new forever client. The atmosphere is very inviting and relaxing.
Price: $80–100
Services: Haircut, Hairstyling
Response from the owner · 2 months ago
Erica, thank you so much for sharing your wonderful experience with us. It brings us immense joy to know that you found the perfect cut and style you've been seeking for so long. Our team takes great pride in creating a welcoming and relaxing atmosphere for all our clients, and we're delighted to hear that you felt at home with us. We're excited to have you as part of our salon family and look forward to many more fabulous visits.
T
Teresa Stratman2 reviewsiTotal number of Google reviews Teresa has written across all businesses on Google Maps, not just this one.
Teresa, thank you so much for your wonderful review! We're absolutely delighted to hear that you found your experience with us both delightful and relaxing. It’s always our goal to provide a serene and luxurious environment for our guests. We look forward to welcoming you back to urbAn rootS for more pampering sessions in the future!
K
Kathy Toebben3 reviewsiTotal number of Google reviews Kathy has written across all businesses on Google Maps, not just this one.
My hair always looks and feels great after my appointment! Always a great experience !
Response from the owner · 4 months ago
Kathy, thank you so much for your kind words! Knowing that you consistently have a great experience and love how your hair looks and feels means the world to us. We're delighted to be your go-to spot for all things hair and can't wait to see you again soon!
C
Carrie Gerischer3 reviewsiTotal number of Google reviews Carrie has written across all businesses on Google Maps, not just this one.
Ali always keeps my curls and color looking fresh and happy. Thank you!
Price: $200+
Services: Haircut, Hairstyling
Response from the owner · 8 months ago
Carrie, thank you so much for your generous 5-star review! We are truly grateful for your support and delighted to know you had a wonderful experience at urbAn rootS. We look forward to welcoming you back to our salon soon. Warm regards!
B
Bella!!:32 reviewsiTotal number of Google reviews Bella!!:3 has written across all businesses on Google Maps, not just this one.
this salon is SUPER SUPER SUPER SUPER GOOD!! Alcion did me and my mamas hair really good!! Shes super nice and is VERY honest to you about how the haircut or look you get would suit you very well! :3 She does very well with curly hair, but she does well with any hair anyway! :D
Response from the owner · 5 months ago
Bella!!:3, thank you so much for your enthusiastic review! We're absolutely delighted to hear that you and your mom had such a wonderful experience at the salon. It's great to know that you appreciated the honest feedback and expertise you received. We strive to make every visit special and are thrilled to be your go-to place for all your hair needs. Looking forward to welcoming you both back soon! :3
J
Jennifer Knorr7 reviewsiTotal number of Google reviews Jennifer has written across all businesses on Google Maps, not just this one.
I personally believe that God puts people in your life when and where you need them, I didn't know I needed Ali in my life right now however I am glad God knew. I highly recommend her!
Services: Hairstyling
Response from the owner · 5 months ago
Jennifer, thank you so much for your kind words and for sharing your experience with us. It warms our hearts to know that you felt such a meaningful connection at our salon. We are grateful to have you as part of our community and look forward to welcoming you back soon. Your recommendation means the world to us!
J
Jodie Spaaugh2 reviewsiTotal number of Google reviews Jodie has written across all businesses on Google Maps, not just this one.
Jodie, thank you so much for your wonderful review! We're delighted to hear that you found our team talented and knowledgeable. It's always our goal to create an exceptional experience for our guests. We look forward to welcoming you back to urbAn rootS soon!
