L DemLocal Guide · 18 reviewsTotal number of Google reviews L has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleA lot of fun!
Urbana Dance Company
How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%71+45.1Reliability 28%76+21.5Replies to reviews 8%19+1.6Momentum penalty43−5.7Experts Score= 62Not enough data for value; its weight is shared by the others.Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.62SCORE
BGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#17 of 20 ballroom dance studiosPosition by Experts Score among all companies we track in this category. · better than 16%
4.7 ★★★★★ 34 Google reviews · 15 photos
85%five-star reviews
4.00★last 12 monthsAverage stars on reviews from the last 12 months only.
5%1–2★, last 20 reviewsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
3%reviews answered by the owner
Sep 2026latest review
Urbana Dance Company at a glance
Google reviewers rate Urbana Dance Company 4.7 out of 5 based on 34 reviews, with the owner responding to only 3% of them. Customers frequently praise the variety of dance and yoga classes, affordable pricing, and the welcoming, friendly community atmosphere. The studio is described as spacious and bright, with knowledgeable instructors who are easy to learn from. However, low-star reviews warn that third-party websites listing events at the location may be fraudulent, specifically regarding Saturday yoga classes.
- Google rating: 4.7 out of 5 from 34 reviews (85% five-star).
- Reviews on this page: 34 Google reviews (22 with written comments, 4 with photos).
- Owner responses: the business replied to 3% of reviews.
- Most recent review: September 27, 2026.
- Service: Ballroom Dance Studio serving Tolono, Illinois.
Data from Google, last updated November 3, 2026.
Score profile vs other ballroom dance studios
Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: reliability and satisfaction; weakest: replies to reviews.
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Urbana Dance Company: 71/100 on this factor. Category median: 86.B
71
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Urbana Dance Company: 76/100 on this factor. Category median: 80.B
76
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 100.–
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ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 81.–
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MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Urbana Dance Company: 43/100 on this factor. Category median: 100.C
43
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Urbana Dance Company: 19/100 on this factor. Category median: 31.F
19
Bar = this company · dark tick = category median.
Star ratings
34 Google reviews we collected
- 5 stars2985%
- 4 stars39%
- 3 stars13%
- 2 stars00%
- 1 star13%
Praise vs complaints
Phrases our text analysis found in 22 written reviews
- Praise15100%
- Complaints00%
Topic share
How often each topic comes up in the written reviews
- Staff & attitude960%
- Speed & response213%
- Communication213%
- Price & value17%
- Would recommend17%
What customers talk about
We read 22 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“I appreciate Katie so much for her kindness, hospitality (coffee, tea, water, and snacks available every time), and quick communication.”
“Very open and perfect space to dance/learn, I really enjoyed this studio although it did get warm in there pretty quickly.”
“The dance instructors knowledgeable and willing to take the time to explain stuff.”
“The dance classes are affordable and fun.”
“Highly recommend checking it out”
praise complaint · found by our text analysis, Google review wording unchanged.
Recent reviews
Leslie9 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
Love the variety of class/workshop/social dance offerings! No partner needed. There’s Latin, contact improvisation, heels, hip hop, and so much more. I appreciate Katie so much for her kindness, hospitality (coffee, tea, water, and snacks available every time), and quick communication. This place has a fun and…
Magdalena5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 11 months ago★
Be careful with booking events in other websites that mention that the class is happening in this place, those are fake. Specially yoga classes on Saturday.
GabrielLocal Guide · 20 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
What a perfect golden nugget to have apart of the Urbana area. I walked in on a salsa 2 class. Didn't know anything but enjoyed it immensely. Kate the owner is so sweet and welcoming. I got a great cardio workout just with participating for an hour. Ill be back!!
SophiaLocal Guide · 189 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
This is such a gem in chambana. The dance classes are affordable and fun. The teachers are knowledgeable and friendly. Kate (the owner) has created such a great space for partner dancing
HeatherLocal Guide · 30 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
Amazing owner who supports so many different arts and community initiatives. It is so accessible to all types of people and ages due to flexible payment options. And we love the beautiful space!
Chirag8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
If you stay in Urbana-Champaign and haven't tried the classes at Urbana Dance Company, you are missing out on one of the best parts of the town! I have been going to various latin dance classes and events here over the years - very beginner friendly, great teachers (Christian rocks!), a lot of options and levels of…
Photos
Customer reviews
4.7 ★★★★★ 34 reviews on Google · rating breakdown
Reviews from Google, shown as published (original wording, unedited).
Team members customers mention
Leslie9 reviewsTotal number of Google reviews Leslie has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleLove the variety of class/workshop/social dance offerings! No partner needed. There’s Latin, contact improvisation, heels, hip hop, and so much more. I appreciate Katie so much for her kindness, hospitality (coffee, tea, water, and snacks available every time), and quick communication. This place has a fun and diverse community that loves to learn and be silly together. Such humbling and blissful memories made here! This is my FAVORITE dance venue in Urbana.
Response from the owner · a month ago
That’s so sweet
Kevin Baker4 reviewsTotal number of Google reviews Kevin has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleNice place, great classes.
Magdalena S.5 reviewsTotal number of Google reviews Magdalena has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleBe careful with booking events in other websites that mention that the class is happening in this place, those are fake. Specially yoga classes on Saturday.
Gabriel WattsLocal Guide · 20 reviewsTotal number of Google reviews Gabriel has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleWhat a perfect golden nugget to have apart of the Urbana area. I walked in on a salsa 2 class. Didn't know anything but enjoyed it immensely. Kate the owner is so sweet and welcoming. I got a great cardio workout just with participating for an hour. Ill be back!!
Sophia Winkler-Schor (Sophia Winkler)Local Guide · 189 reviewsTotal number of Google reviews Sophia has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleThis is such a gem in chambana. The dance classes are affordable and fun. The teachers are knowledgeable and friendly. Kate (the owner) has created such a great space for partner dancing
Heather BeckmanLocal Guide · 30 reviewsTotal number of Google reviews Heather has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleAmazing owner who supports so many different arts and community initiatives. It is so accessible to all types of people and ages due to flexible payment options. And we love the beautiful space!
Chirag Shetty8 reviewsTotal number of Google reviews Chirag has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleIf you stay in Urbana-Champaign and haven't tried the classes at Urbana Dance Company, you are missing out on one of the best parts of the town! I have been going to various latin dance classes and events here over the years - very beginner friendly, great teachers (Christian rocks!), a lot of options and levels of dances, welcoming community and fun all in all. Glad to have found UDC!
Frank FilippiLocal Guide · 80 reviewsTotal number of Google reviews Frank has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleThe dance instructors knowledgeable and willing to take the time to explain stuff. Friendly staff and town.
Ronny MoránLocal Guide · 83 reviewsTotal number of Google reviews Ronny has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleGreat place to dance. I had a great time being part of this community of great dancers
Business details
- Address: 122 W Main St, Urbana, IL 61801
- Phone: (773) 216-8650
- Website: urbanadancecompany.com
- Service area: Tolono, IL