Experts Reviews · Company report
Urbane Beauty Co. logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%87+47.5Reliability 24%91+22.1Value 14%100+14.1Replies to reviews 7%79+5.6Craft & service penalty90−1Experts Score= 88Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.88SCORE

Urbane Beauty Co.

Troy, NY · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #20Position by Experts Score among all companies we track in this category. of 30 hair removal services · 4.9★ from 248 Google reviews

Report card

Percentile vs other hair removal services (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and momentum; weakest: replies to reviews.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Urbane Beauty Co. is better than 87% of hair removal services.A
87
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Urbane Beauty Co. is better than 91% of hair removal services.A
91
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Urbane Beauty Co. is better than 90% of hair removal services.A
90
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Urbane Beauty Co. is better than 100% of hair removal services.A
100
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Urbane Beauty Co. is better than 100% of hair removal services.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Urbane Beauty Co. is better than 79% of hair removal services.B
79

Reviews for your job

Customers hired Urbane Beauty Co. for 8 kinds of job.

Urbane Beauty Co. for permanent lip makeup

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.8
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.—
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 94/100.How Job match is calculatedBuilt only from reviews Google tagged “Permanent lip makeup”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#1 / 1

All 8 Google reviews tagged “Permanent lip makeup”

Jessica4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Ashley is an artist and does phenomenal work! Medical suite is very clean and neat and staff are all professional and friendly. I drive 4 hours round-trip to see her and would not go anywhere else!

Reasonable pricePermanent lip makeupLip fillersMicroblading
Anne1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 years ago★★★★★

Love this place! Very professional. I have been to many lash and brow artists in the area and Becca is the best! She is very professional and does beautiful work. I am never disappointed, She has done lashes, brows and eyeliner for me and I am very grateful. I will be going back :)

DermaplaningEyelash enhancementsEyelash extensions
Courtney5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 years ago★★★★★

Ashley was so nice and inviting as soon as I walked in . She was so down to earth and I can tell she really takes pride in her work. My lips came out perfect :)

Permanent lip makeup
Tiffany11 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 years ago★★★★★

Ashley is a warm and knowledgeable RN. She knows her product lines inside and out and can ease any questions or concerns. She takes the time to listen to your goals and problem areas and suggests solutions, keeping you informed every step of the way, so nothing is a surprise. Jess is also a top notch professional.…

EyebrowsPermanent lip makeupMicroblading
Jacklynn4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 years ago★★★★★

100% recommend this place. Ashley does amazing work with lips, Botox and microblading. She has me hooked now and I will continue to go back to her. She makes everything look so natural and makes you feel so comfortable throughout the whole process.

Permanent lip makeupMicrobladingService not listed
Alicia1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 years ago★★★★★

I’ve been seeing Becca at Urbane Brows and Beauty for my eyelash extensions for almost a year now. ALL of the staff has always been so friendly and nice ! Their business is always clean and such a warming place to walk into !! They have so many services they provide and they really are the best of the best ! Becca…

EyebrowsEyelash enhancementsEyeliners+ Cleanliness+ Quality+ Professionalism
Laura4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 years ago★★★★★

Rating only, no written review.

EyebrowsPermanent lip makeup+ Quality+ Professionalism
Julie3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 years ago★★★★★

Rating only, no written review.

EyelinersPermanent lip makeupMicroblading+ Punctuality+ Cleanliness+ Quality

Price

Not enough reviews with a price yet.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 25%Reasonable 75%Overpriced 0%Not sure 0%

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