iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%87+47.5Reliability 24%91+22.1Value 14%100+14.1Replies to reviews 7%79+5.6Craft & service penalty90−1Experts Score= 88Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.88SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#20 of 30 hair removal servicesiPosition by Experts Score among all companies we track in this category. · better than 34%
4.9★★★★★248 Google reviews · 24 photos
94%five-star reviews
5.00★last 12 monthsiAverage stars on reviews from the last 12 months only.
0%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Google reviewers rate Urbane Beauty Co. 4.9 out of 5 based on 248 reviews, with the owner responding to 47% of them. Clients frequently praise the clean facility, professional staff, and conservative approach to services like Botox, fillers, microblading, and lash treatments. Positive feedback highlights attentive communication, natural results, and a comfortable atmosphere. However, lower-rated excerpts note recurring issues with inconsistent spray tan application, uneven eyebrow outcomes, and scheduling difficulties, including late appointments and cancellation rescheduling problems.
Google rating: 4.9 out of 5 from 248 reviews (94% five-star).
Reviews on this page: 248 Google reviews (194 with written comments, 2 with photos).
Owner responses: the business replied to 47% of reviews.
Most recent review: October 22, 2026.
Service: Hair Removal Service serving Troy, New York.
Data from Google, last updated October 29, 2026.
Score profile vs other hair removal services
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and momentum; weakest: replies to reviews.
Urbane Beauty Co.Hair Removal Services median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Urbane Beauty Co.: 87/100 on this factor. Category median: 94.A
87
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Urbane Beauty Co.: 91/100 on this factor. Category median: 91.A
91
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Urbane Beauty Co.: 90/100 on this factor. Category median: 99.A
90
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Urbane Beauty Co.: 100/100 on this factor. Category median: 100.A
100
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Urbane Beauty Co.: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Urbane Beauty Co.: 79/100 on this factor. Category median: 80.B
79
Bar = this company · dark tick = category median.
Star ratings
248 Google reviews we collected
4.9of 5
5 stars23494%
4 stars31%
3 stars42%
2 stars21%
1 star52%
Praise vs complaints
Phrases our text analysis found in 194 written reviews
96%praise
Praise30296%
Complaints124%
PriceiGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Price verdicts customers left with their Google review
100%fair
Great price225%
Reasonable675%
Overpriced00%
Not sure00%
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude10935%
Would recommend7524%
Quality & results5417%
Communication258%
Honesty & trust258%
Speed & response155%
Price & value114%
What customers talk about
We read 194 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“She is incredibly knowledgeable at what she does, and is answers openly and honestly about any concerns or questions you may have.”
“She is extremely talented, knowledgeable, and someone I would highly recommend!”
“I would not recommend this place to anyone.”
“The service is top-tier — everything is done carefully, efficiently, and with so much attention to detail.”
“The first appointment for micro blading was terrible.”
“She listened to what I wanted and assured me she'd do it perfectly and she did just that!”
“…isten, never pushes you to do more than you’re comfortable with, and genuinely wants you to look and feel your best.…”
“You can have the greatest service in the world, but if you're not reliable, you won't keep customers.”
“I scheduled a consultation with Ashley, mid November 2022 and upon meeting her, immediately felt comfortable.”
“Ashley was late to the appointment, and as a result, I was late to work.”
“Reasonable price, super nice staff, and easy to schedule.”
People customers mention
Ashley68 reviews
Jess14 reviews
Brows12 reviews
Becca11 reviews
Austin7 reviews
Lift4 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired Urbane Beauty Co. for 8 kinds of job. Pick one to see what they paid and said.
LLarissa2 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★
Ashley is the absolute BEST of the BEST. She is incredibly knowledgeable at what she does, and is answers openly and honestly about any concerns or questions you may have. She is so talented at what she does, and I can honestly say she is the FIRST injector I have had that did not drop my eyebrows from too…
SSamantha4 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
I’ve been a client for years and truly wouldn’t go anywhere else. Ashley has done both filler and Botox and I’ve always been so happy with the results. She has such an amazing eye for symmetry and always makes sure my results look natural and balanced. She takes so much pride in her work and your results will show that. I can’t recommend her enough!
Great priceLip fillers
JJennie3 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
Ashley at Urbane Beauty Co. is truly amazing! She is incredibly kind, talented, and skilled at what she does. I especially appreciate how conservative and thoughtful she is with treatments—she takes the time to listen, never pushes you to do more than you’re comfortable with, and genuinely wants you to look and feel…
MMadeline8 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 months ago★★★★★
Beautiful space and perfect brows every time! Ashley is a professional and you feel like you are with a friend!
Eyebrows
Ssamantha1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★
Eliana did my lash lift and everything was amazing. The vibe, the end result AND the heated esthetician chair (lol). Ashley did my lip filler and was so great from start to finish. She listened to what I wanted and assured me she'd do it perfectly and she did just that!!!!! This was my first time doing both services…
Reasonable priceLip fillersService not listed
EE12 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 9 months ago★★★★★
such an amazing place! From the moment you walk in, you’re welcomed by the kindest and most professional staff who make you feel completely comfortable. The space is always super clean, relaxing, and beautifully set up, which makes the whole experience even better.
The service is top-tier — everything is done…
Ashley is the absolute BEST of the BEST. She is incredibly knowledgeable at what she does, and is answers openly and honestly about any concerns or questions you may have. She is so talented at what she does, and I can honestly say she is the FIRST injector I have had that did not drop my eyebrows from too much/misplaced Botox. She knows exactly how to cater to individual facial anatomy. I will never go anywhere else. I feel welcomed at every appointment; it’s like visiting a friend every time I go! Urbane and Ashley are the best around! ❤️
Response from the owner · 4 days ago
Larissa, thank you so very much for such a raving review!!! Ashley certainly takes her position seriously and strives to deliver the best outcome for her patients. We are thrilled that she has yet again delivered that outcome! We cannot wait to see that beautiful smiling face walking back through our doors! See you soon babe!
S
Samantha Durocher4 reviewsiTotal number of Google reviews Samantha has written across all businesses on Google Maps, not just this one.
I’ve been a client for years and truly wouldn’t go anywhere else. Ashley has done both filler and Botox and I’ve always been so happy with the results. She has such an amazing eye for symmetry and always makes sure my results look natural and balanced. She takes so much pride in her work and your results will show that. I can’t recommend her enough!
Price assessment: Great price
Services: Lip fillers
J
Jennie Wager3 reviewsiTotal number of Google reviews Jennie has written across all businesses on Google Maps, not just this one.
Ashley at Urbane Beauty Co. is truly amazing! She is incredibly kind, talented, and skilled at what she does. I especially appreciate how conservative and thoughtful she is with treatments—she takes the time to listen, never pushes you to do more than you’re comfortable with, and genuinely wants you to look and feel your best. I completely trust her judgment and always feel like I’m in great hands. She is extremely talented, knowledgeable, and someone I would highly recommend!
Response from the owner · 4 days ago
Jennie, my goodness you have been so gracious! Your results absolutely do speak for themself. So happy you are pleased with your overall result and that you trusted Ashley with your precious face. Ashley certainly takes her time and caters to the needs of her patients. We are so grateful for you and your trust. We can’t wait to have you back in!
M
Madeline Mazzocchi8 reviewsiTotal number of Google reviews Madeline has written across all businesses on Google Maps, not just this one.
Eliana did my lash lift and everything was amazing. The vibe, the end result AND the heated esthetician chair (lol). Ashley did my lip filler and was so great from start to finish. She listened to what I wanted and assured me she'd do it perfectly and she did just that!!!!! This was my first time doing both services and I'm so pleased with them. Love love love coming to Urbane!
Price assessment: Reasonable price
Services: Lip fillers, Service not listed
E
E K12 reviewsiTotal number of Google reviews E has written across all businesses on Google Maps, not just this one.
such an amazing place! From the moment you walk in, you’re welcomed by the kindest and most professional staff who make you feel completely comfortable. The space is always super clean, relaxing, and beautifully set up, which makes the whole experience even better.
The service is top-tier — everything is done carefully, efficiently, and with so much attention to detail. They really take the time to make sure you’re comfortable and happy with the results. You can tell they truly care about their clients and take pride in their work.
I always leave feeling confident, refreshed, and well taken care of. If you’re looking for a waxing place that’s friendly, professional, and consistently excellent, Ashley is absolutely the person to go. Highly recommend!
Response from the owner · 7 months ago
We are so happy you enjoyed your services with us. We aim for that relaxing and clean environment to make all our clients feel at home during all their treatments. We cannot wait to see you again soon.
K
KRISTINA DEANGELO2 reviewsiTotal number of Google reviews KRISTINA has written across all businesses on Google Maps, not just this one.
I love Ashley! She is honest and knowledgeable about her craft! There has never been any pressure about getting a service and she is willing to discuss any procedure including risks, cost and continued need to maintain this look. I have referred multiple friends who have also been pleased with their services! Urbane is spotless and convenient.
Price assessment: Great price
Services: Eyebrows, Service not listed
Response from the owner · 7 months ago
Thank you Kristina! We are happy to walk you through any questions you have regarding any procedures you are curious about. See you soon!
