Beauty salon · Jacksonville, FL · reviewed since 2021
iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%88+48Reliability 24%85+20.6Value 14%99+14Replies to reviews 7%100+7.1Momentum penalty68−3.2Experts Score= 86Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.86SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#63 of 91 makeup artistsiPosition by Experts Score among all companies we track in this category. · better than 31%
4.9★★★★★310 Google reviews · 24 photos
97%five-star reviews
4.74★last 12 monthsiAverage stars on reviews from the last 12 months only.
2.6%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
88%reviews answered by the owner
$116typical billiMedian bill customers of this company reported in their reviews (needs 3+ priced reviews).
Google reviewers rate V-Beauty 4.9 out of 5 based on 310 reviews, frequently praising the salon's cleanliness, friendly atmosphere, and professional execution of services like Russian manicures, powder brows, and lash treatments. Customers often highlight the staff's punctuality, honest communication regarding nail health, and reasonable pricing. While most feedback is positive, a minority of lower-rated reviews criticize specific instances of service errors, such as damaged nails or scheduling miscommunications, though the owner responds to 88% of these comments.
Google rating: 4.9 out of 5 from 310 reviews (97% five-star).
Reviews on this page: 310 Google reviews (273 with written comments, 35 with photos).
Owner responses: the business replied to 88% of reviews.
Most recent review: October 20, 2026.
Service: Makeup Artist serving Jacksonville, Florida.
Data from Google, last updated October 26, 2026.
Score profile vs other makeup artists
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and replies to reviews; weakest: momentum.
V-BEAUTYMakeup Artists median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.V-BEAUTY: 88/100 on this factor. Category median: 96.A
88
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.V-BEAUTY: 85/100 on this factor. Category median: 94.A
85
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.V-BEAUTY: 100/100 on this factor. Category median: 99.A
100
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.V-BEAUTY: 99/100 on this factor. Category median: 100.A
99
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.V-BEAUTY: 68/100 on this factor. Category median: 100.B
68
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.V-BEAUTY: 100/100 on this factor. Category median: 48.A
100
Bar = this company · dark tick = category median.
Star ratings
310 Google reviews we collected
4.9of 5
5 stars30197%
4 stars10%
3 stars31%
2 stars10%
1 star41%
Praise vs complaints
Phrases our text analysis found in 273 written reviews
98%praise
Praise37798%
Complaints92%
Price
What customers reported paying
$116+31% vs typical makeup artists
Middle half of what 97 customers paid ($86–$196) · gold mark = category median.
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude13234%
Quality & results10126%
Would recommend8522%
Communication246%
Speed & response185%
Honesty & trust185%
Price & value82%
What customers talk about
We read 273 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“She is so professional, kind and her attention to detail is unmatched.”
“Her and another worker let me know the next steps and she still gave me a very thorough Russian manicure without any gel polish.”
“I had a terrible experience getting my eyebrows done with Viktorria's permanent microblading, and now it's time for my touch-up appointment.”
“Customer service 10/10 Lyka and Rebeka are amazing 😍”
“Cannot recommend her enough if you need brow shaping.”
“The procedure was comfortable, and the artist explained everything in detail and gave me aftercare recommendations.”
“When I walked in, I was immediately addressed and was offered a drink and and a snack.”
“I was late to my event because it took twice as long.”
“She was very honest about my nails not in the healthiest shape and recommended me to heal them.”
“So professional, so welcoming, so reasonably priced and amazing quality of work.”
People customers mention
Victoria29 reviews
Russian14 reviews
Viktoriia11 reviews
Julia5 reviews
Jax5 reviews
Salon5 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired V-BEAUTY for 8 kinds of job. Pick one to see what they paid and said.
annia4 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★
Excellent work by the Stylist, perfect shape, color match, great customer service experience. I love the salon. The Russian nails are the best too. Thank you! 💕🌷👏
Paid $140–160Eyebrow shaping
Daria6 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 weeks ago★★★★★
Excellent service! I had my eyebrows tinted and shaped, and they turned out exactly the way I wanted! Thank you so much to the brow artist — she was very attentive, professional, and did an amazing job.
The manager, Yana, was incredibly kind and welcoming as well! I was there with my son, and she was so sweet and…
Paid $60–80
Gretchen1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
I was tired of adding color to my eyebrows every morning. I did my research. I wanted to get my eyebrows done. When I walked in, I was immediately addressed and was offered a drink and and a snack. I was early. I checked in and and had a very short wait. Everything is out in the open, so you see the ladies…
Paid $200+Permanent makeup
Linda2 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
A lovely experience; I absolutely loved my eyebrows, and the service was very satisfactory from the consultation through to the procedure.
Paid $200+
Irene4 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
I've been to several local nail salons in Jacksonville and and this nail salon has impressed me the most. My manicurist Yanna is very talented. The quality of service is exceptional. The staff are super friendly and nice. The shop is clean and beautiful. They don't use acrylic for nails just gel and I'm sold.…
Paid $100–120Permanent makeupManicure
SkylarLocal Guide · 62 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★
Great experience! Everyone was friendly, and my nails turned out beautiful. I’ll definitely be back! 💕
I went for a Russian gel manicure and my nail tech did amazing! She was very honest about my nails not in the healthiest shape and recommended me to heal them. In my opinion, an honest nail tech will always be the best ones. Her and another worker let me know the next steps and she still gave me a very thorough Russian manicure without any gel polish. I can’t wait to book my next appointment!
Services: Manicure
Atmosphere: Relaxing, Modern
Maintenance: Pristine
Response from the owner · 4 days ago
Thank you so much, Samantha, for your thoughtful review! ❤️ We’re so happy you enjoyed your experience with us! Your nail health is always our priority, and we truly believe in providing honest recommendations and the best possible care. We’re glad you felt comfortable and well taken care of. Looking forward to welcoming you back for your next manicure! 💕
Meghan BaldwinLocal Guide · 26 reviewsiTotal number of Google reviews Meghan has written across all businesses on Google Maps, not just this one.
10 out of 10, I can't speak highly enough about Viktorria and all of the staff at V-Beauty! I finally decided to do permanent powder brows after spending the last 10 years drawing them in every day and my only regret is that I didn't do this a decade ago! She is so professional, kind and her attention to detail is unmatched. I was so impressed that I'm getting my lashes lifted next week and my Christmas present this year will be my lips, neither of which were even on my radar before this. Don't go anywhere else for permanent makeup!
Services: Permanent makeup
Atmosphere: Relaxing, Modern, Cozy
Maintenance: Pristine
Response from the owner · 4 days ago
Meghan, thank you so much for such an amazing review! ❤️ It truly means so much to me that you trusted me with your brows after all these years! I’m so happy you love your results, and hearing that you’re already excited to try more services makes my day! Thank you for your kind words and for supporting our team. We can’t wait to see you again for your lash lift and, of course, your lips! 💕
annia perez4 reviewsiTotal number of Google reviews annia has written across all businesses on Google Maps, not just this one.
Excellent work by the Stylist, perfect shape, color match, great customer service experience. I love the salon. The Russian nails are the best too. Thank you! 💕🌷👏
Price: $140–160
Services: Eyebrow shaping
Atmosphere: Relaxing, Modern, Cozy
Maintenance: Pristine
Response from the owner · 4 days ago
Thank you so much, Annia, for your lovely review! 💕 We’re so happy you loved your brows and enjoyed your experience with us! It’s wonderful to hear that you’re a fan of our Russian manicures too. We truly appreciate your support and can’t wait to welcome you back to V-Beauty Salon! 🌷
Agnes WOZNIAK3 reviewsiTotal number of Google reviews Agnes has written across all businesses on Google Maps, not just this one.
Thank you so much, Agnes! ❤️ We’re so happy you enjoyed your experience with us. We truly appreciate your kind words and look forward to welcoming you back to V-Beauty Salon soon! 💕
Diana RinconLocal Guide · 127 reviewsiTotal number of Google reviews Diana has written across all businesses on Google Maps, not just this one.
Excellent service, I will definitely be back; Victoria did an excellent job!
Price: $80–100
Response from the owner · 4 days ago
Thank you so much, Diana! ❤️ We’re so happy to hear you had a wonderful experience with us! We’ll be sure to share your kind words with Victoria. We truly appreciate your support and look forward to welcoming you back to V-Beauty Salon soon! 💕
Reimari ReyesLocal Guide · 8 reviewsiTotal number of Google reviews Reimari has written across all businesses on Google Maps, not just this one.
Excellent service and love the ambience… will return!!!!
Response from the owner · 4 days ago
Thank you so much, Reimari! ❤️ We’re so happy you enjoyed our service and the atmosphere at V-Beauty Salon! We truly appreciate your kind words and can’t wait to welcome you back! 💕
Mallorie Rodriguez3 reviewsiTotal number of Google reviews Mallorie has written across all businesses on Google Maps, not just this one.
Thank you so much, Mallorie, for your 5-star review! ❤️ We truly appreciate your support and are so happy you chose V-Beauty Salon. We look forward to welcoming you back soon! 💕
Daria Akulova / Mishchenko6 reviewsiTotal number of Google reviews Daria has written across all businesses on Google Maps, not just this one.
Excellent service! I had my eyebrows tinted and shaped, and they turned out exactly the way I wanted! Thank you so much to the brow artist — she was very attentive, professional, and did an amazing job.
The manager, Yana, was incredibly kind and welcoming as well! I was there with my son, and she was so sweet and interacted with him, which I really appreciated.
I will definitely be coming back to V-Beauty again and again! ❤️
Price: $60–80
Maintenance: Pristine
Response from the owner · 4 days ago
Thank you so much, Daria, for your wonderful review! ❤️ We’re so happy to hear that you love your brows and had such a great experience with us! It means a lot to know that Yana made you and your son feel welcome and comfortable. We truly appreciate your kind words and look forward to seeing you again soon at V-Beauty Salon! 💕
Kennedy James12 reviewsiTotal number of Google reviews Kennedy has written across all businesses on Google Maps, not just this one.
Amazing experience!!! Customer service 10/10 Lyka and Rebeka are amazing 😍
Response from the owner · a month ago
Thank you so much, Kennedy! 💕 We’re so happy you had an amazing experience with us! Lyka and Rebeka will be so happy to hear your kind words. We truly appreciate your support and can’t wait to see you again! ✨
Gretchen1 reviewiTotal number of Google reviews Gretchen has written across all businesses on Google Maps, not just this one.
I was tired of adding color to my eyebrows every morning. I did my research. I wanted to get my eyebrows done. When I walked in, I was immediately addressed and was offered a drink and and a snack. I was early. I checked in and and had a very short wait. Everything is out in the open, so you see the ladies cleaning everything. I was very impressed. I layed down, was very comfortable and had PMU (permanent makeup)done on my eyebrows. BEST THING I HAVE EVER DONE. No pain and so relaxing, I almost fell asleep. I will be back for more procedures. I love this place and the young ladies are very professional and pleasant.
Price: $200+
Services: Permanent makeup
Response from the owner · a month ago
Thank you so much, Gretchen, for such a wonderful review! 💕 We’re so happy to hear that you felt comfortable and well taken care of from the moment you walked in. It means so much to us that you love your new brows and enjoyed your PMU experience! Thank you for trusting us — we can’t wait to welcome you back for your next service! ✨
