Deck builder · Milwaukee, WI · reviewed since 2014
iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%69+43.8Reliability 28%53+15Replies to reviews 8%76+6.3Craft & service penalty94−0.6Experts Score= 64Not enough data for value; its weight is shared by the others.Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.64SCORE
BGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#15 of 18 gazebo installation servicesiPosition by Experts Score among all companies we track in this category. · better than 18%
4.6★★★★★22 Google reviews · 24 photos
82%five-star reviews
10%1–2★, last 20 reviewsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Customers frequently cite the owner's responsiveness, transparent communication, and specialized deck expertise as key positives, noting that the team offers creative design options and maintains professional conduct during construction. Reviews highlight the availability of material samples in the showroom and fair pricing for composite installations. However, some low-star feedback indicates that initial quote requests via email sometimes go unanswered, while one reviewer perceived the owner as impatient during an on-site consultation.
Google rating: 4.6 out of 5 from 22 reviews (82% five-star).
Reviews on this page: 22 Google reviews (21 with written comments, 3 with photos).
Owner responses: the business replied to 100% of reviews.
Most recent review: July 18, 2025.
Service: Gazebo Installation Service serving Milwaukee, Wisconsin.
Data from Google, last updated October 26, 2026.
Score profile vs other gazebo installation services
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and replies to reviews; weakest: reliability.
Valley of Wisconsin LLCGazebo Installation Services median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Valley of Wisconsin LLC: 69/100 on this factor. Category median: 93.B
69
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Valley of Wisconsin LLC: 53/100 on this factor. Category median: 95.C
53
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Valley of Wisconsin LLC: 94/100 on this factor. Category median: 98.A
94
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 95.–
–
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Not enough reviews for this factor yet. Category median: 100.–
–
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Valley of Wisconsin LLC: 76/100 on this factor. Category median: 59.B
76
Bar = this company · dark tick = category median.
Star ratings
22 Google reviews we collected
4.6of 5
5 stars1882%
4 stars29%
3 stars00%
2 stars15%
1 star15%
Praise vs complaints
Phrases our text analysis found in 21 written reviews
93%praise
Praise4293%
Complaints37%
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude1022%
Quality & results818%
Speed & response818%
Would recommend613%
Communication511%
Price & value511%
Honesty & trust37%
What customers talk about
We read 21 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“John is very talented, professional, and easy to work with.”
“We have received all positive feedback from anyone visiting us and spending time on the deck and that is due to the high quality and exceptional work of Valley!”
“It was mind-blowing how quickly they worked, and seeing the difference in the construction quality between the old & new deck was amazing.”
“We would recommend Valley and would use them again.”
“He kept us informed and didn’t make promises he couldn’t keep.”
“Very fair price.”
“Emailed them in the beginning of August and requested a quote for a new deck.”
“He went over and beyond and was trustworthy and honest.”
People customers mention
John9 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired Valley of Wisconsin LLC for 5 kinds of job. Pick one to see what they paid and said.
Lori1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
We had three estimates for our deck. All three were the same. We went with Valley because all they do is decks. We LOVE our new deck. Working with John was easy. He kept us informed and didn’t make promises he couldn’t keep. We would recommend Valley and would use them again.
Susan9 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★
John is very talented, professional, and easy to work with. He went over and beyond and was trustworthy and honest. At times changing what I thought would be a good plan even though my suggestion may have cost more, he was honest with his opinion. Ours is a large 2nd story deck with a 1/2 sunken in hot tub 😅😊. We…
Erv12 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★
John is knowledgeable and always helpful. He went out of his way to locate a section of hand rail that I needed to replace a damaged section of my deck built over 10 years ago.
Jason3 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★
The entire experience from start to finish for our new composite deck was amazing. John helped us design a great deck that fit our budget and recommended some options that we didn't think of. The crew, led by Miguel, was professional and easy to work with. John's team worked with us on any challenges that came…
CherylLocal Guide · 40 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★
John at Valley went out of his way to provide us with a step/pad made of composite material to allow us to use our three pane patio door after another window company installed the wrong doors location. John was very understanding to our needs to make this a safe use of our patio entry. Rick the installer did an…
JuDee8 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★
Working with John at Valley of WI was a great experience. He listened to what we were looking for in our deck replacement. We wanted a new footprint and he gave us good input and options/details we hadn't thought of. The crew that installed the deck was fabulous. John was transparent regarding scheduling and…
We had three estimates for our deck. All three were the same. We went with Valley because all they do is decks. We LOVE our new deck. Working with John was easy. He kept us informed and didn’t make promises he couldn’t keep. We would recommend Valley and would use them again.
Response from the owner · 8 months ago
Thank you so much, Lori! I'm delighted to hear that you love your new deck and had a positive experience working with John. We really appreciate your recommendation and look forward to potentially helping you with any future projects!
Susan9 reviewsiTotal number of Google reviews Susan has written across all businesses on Google Maps, not just this one.
John is very talented, professional, and easy to work with. He went over and beyond and was trustworthy and honest. At times changing what I thought would be a good plan even though my suggestion may have cost more, he was honest with his opinion. Ours is a large 2nd story deck with a 1/2 sunken in hot tub 😅😊. We absolutely love our deck! (Disclaimer: The dog/doggie house is not ours, however…our pup Lewy would love this addition:)
Response from the owner · 8 months ago
Thank you so much for your kind words and the 5-star review! I'm glad to hear that John's professionalism and honesty made the process smooth and enjoyable for you. It's wonderful to know you're loving your new deck; it sounds like a fantastic setup with the hot tub!
Erv Meier12 reviewsiTotal number of Google reviews Erv has written across all businesses on Google Maps, not just this one.
John is knowledgeable and always helpful. He went out of his way to locate a section of hand rail that I needed to replace a damaged section of my deck built over 10 years ago.
Response from the owner · 8 months ago
Thank you so much for the kind words and the 5-star review, Erv! I'm glad John could assist you in finding the right handrail section for your deck. We’re always here to help with your building needs.
Jason Hartman3 reviewsiTotal number of Google reviews Jason has written across all businesses on Google Maps, not just this one.
The entire experience from start to finish for our new composite deck was amazing. John helped us design a great deck that fit our budget and recommended some options that we didn't think of. The crew, led by Miguel, was professional and easy to work with. John's team worked with us on any challenges that came up, and we felt that they would do anything possible to help us. We have received all positive feedback from anyone visiting us and spending time on the deck and that is due to the high quality and exceptional work of Valley! Highly recommend them!
Thanks for your high praise, it's very much appreciated! Total pleasure working with you both. I hope your deck brings many years of fond memories. Mostly thanks for the business and your trust in our firm to provide you with your dream deck. All the best, John A.
Cheryl JagielskiLocal Guide · 40 reviewsiTotal number of Google reviews Cheryl has written across all businesses on Google Maps, not just this one.
John at Valley went out of his way to provide us with a step/pad made of composite material to allow us to use our three pane patio door after another window company installed the wrong doors location. John was very understanding to our needs to make this a safe use of our patio entry. Rick the installer did an excellent job and was very accommodating. I would not hesitate a minute about using Valley of Wisconsin and working with John.
Ken Jagielski
Positive: Responsiveness, Punctuality, Quality, Professionalism, Value
Services: Porch construction
Response from the owner · 3 years ago
Ken, a total pleasure working with you. I wish all clients were as kind as yourself. I'm thankful we found and built you a solution for your terrible patio door problem. Thanks again for choosing our firm and giving me your trust.
JuDee Fischer8 reviewsiTotal number of Google reviews JuDee has written across all businesses on Google Maps, not just this one.
Working with John at Valley of WI was a great experience. He listened to what we were looking for in our deck replacement. We wanted a new footprint and he gave us good input and options/details we hadn't thought of. The crew that installed the deck was fabulous. John was transparent regarding scheduling and availability of materials. Would definitely recommend!
Positive: Quality
Services: Deck design, Deck replacement
Response from the owner · 3 years ago
Thanks so much for your kind words and allowing us to design and build your deck project. We (I) appreciate your business. All the best, John A.
Allyson Cooper3 reviewsiTotal number of Google reviews Allyson has written across all businesses on Google Maps, not just this one.
We had to replace our old wooden deck this year, and decided to go with a composite deck from Valley of Wisconsin. Working with John & his team was seamless, from design to construction. As soon as weather permitted, his guys were here tearing down our old deck and starting construction on the new. It was mind-blowing how quickly they worked, and seeing the difference in the construction quality between the old & new deck was amazing. We have been spending every day outside on our new deck and couldn't be happier!
Thank you so much, Allyson, for your wonderful review! I'm delighted to hear that you enjoyed the seamless process with John and our team, along with the prompt turnaround on your new composite deck. It's fantastic to know that you're loving the improved quality and spending so much time outdoors.
Maddie R14 reviewsiTotal number of Google reviews Maddie has written across all businesses on Google Maps, not just this one.
Thank you, Maddie, for your kind words! I'm glad to hear you appreciated the friendliness and the art work at Valley of Wisconsin LLC. Your feedback means a lot to us!
Shankar SrinivasanLocal Guide · 114 reviewsiTotal number of Google reviews Shankar has written across all businesses on Google Maps, not just this one.
One stop shop for choosing deck materials. They had many demo decks to get a feel of traction along with lighting options. The owner John was available to answer all our questions. He has been in the deck biz for over 50 years and obviously was very knowledgeable.
Response from the owner · 4 months ago
Shankar, thank you for the kind review. We’re glad the demo decks and lighting options helped you get a real feel for the materials, and that John could answer all your questions with his experience. We appreciate you choosing Valley of Wisconsin LLC for your deck project.
Chris Reed2 reviewsiTotal number of Google reviews Chris has written across all businesses on Google Maps, not just this one.
I was referred to Valley for a deck and was sold on the quality and professionalism that they operated with. John did a great job designing and recommending options to us. We had a few difficult things pop up and a constrained timeline and Valley did everything we asked and more. One of the main things I noticed in comparing various decks is the specialization that they have in getting the job done. I know a number of people that have used other companies or gone it the do-it-yourself route that are still waiting to complete the job or can't get materials. You get what you pay for and if you try to cut corners it will show. Valley doesn't cut corners, they deliver a great product and great service.
Positive: Quality, Professionalism
Services: Service not listed
Response from the owner · 3 years ago
Chris, thanks!! Appreciate the high praise, it means a lot. Hope your deck provides both you and your family many great memories in the years to come. All the Best, John A.
