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VIP Grooming Salon

Pet groomer · Grand Rapids, MI · reviewed since 2015

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%66+36Reliability 24%43+10.4Value 14%100+14.1Replies to reviews 7%35+2.5Craft & service penalty92−0.8Momentum penalty95−0.5Experts Score= 62Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.62SCORE
BGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#153 of 188 mobile dog groomersPosition by Experts Score among all companies we track in this category. · better than 19%
4.7 ★★★★★ 323 Google reviews · 24 photos
87%five-star reviews
4.62★last 12 monthsAverage stars on reviews from the last 12 months only.
11.1%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
6%reviews answered by the owner
Oct 2026latest review

VIP Grooming Salon at a glance

Google reviewers rate VIP Grooming Salon 4.7 out of 5 based on 323 reviews. Customers frequently praise the staff for their patience with anxious or difficult pets, noting that the team communicates well and handles services like bathing, deshedding, and nail trims effectively. While many appreciate the clean facility and online booking options, recurring criticisms involve rising prices without clear cost breakdowns, last-minute appointment cancellations, and isolated reports of rough handling that resulted in pet injuries.

  • Google rating: 4.7 out of 5 from 323 reviews (87% five-star).
  • Reviews on this page: 323 Google reviews (234 with written comments, 31 with photos).
  • Owner responses: the business replied to 6% of reviews.
  • Most recent review: October 30, 2026.
  • Service: Mobile Dog Groomer serving Grand Rapids, Michigan.

Data from Google, last updated November 3, 2026.

Score profile vs other mobile dog groomers

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and momentum; weakest: replies to reviews.

Satisfaction66Reliability43Craft & service92Value100Momentum95Replies to reviews35Satisfaction: 66 (median 85)Reliability: 43 (median 82)Craft & service: 92 (median 93)Value: 100 (median 95)Momentum: 95 (median 100)Replies to reviews: 35 (median 50)
VIP Grooming SalonMobile Dog Groomers median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.VIP Grooming Salon: 66/100 on this factor. Category median: 85.B
66
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.VIP Grooming Salon: 43/100 on this factor. Category median: 82.C
43
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.VIP Grooming Salon: 92/100 on this factor. Category median: 93.A
92
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.VIP Grooming Salon: 100/100 on this factor. Category median: 95.A
100
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.VIP Grooming Salon: 95/100 on this factor. Category median: 100.A
95
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.VIP Grooming Salon: 35/100 on this factor. Category median: 50.D
35

Bar = this company · dark tick = category median.

Star ratings

323 Google reviews we collected

  • 5 stars28187%
  • 4 stars155%
  • 3 stars41%
  • 2 stars21%
  • 1 star217%

Praise vs complaints

Phrases our text analysis found in 234 written reviews

  • Praise24391%
  • Complaints249%

PriceGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Price verdicts customers left with their Google review

  • Great price542%
  • Reasonable758%
  • Overpriced00%
  • Not sure00%

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude8532%
  • Quality & results7829%
  • Would recommend4015%
  • Speed & response249%
  • Price & value218%
  • Communication104%
  • Honesty & trust93%

What customers talk about

We read 234 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “The owners were really nice and they truly care about the animals.”
    “It was extremely disappointing and unprofessional on their behalf to cancel an appointment we scheduled 2 weeks in advance.”
  • “VIP did an amazing job bathing and deshedding my cat!”
    “…goin for over 5 years he has nail spiters all through his cut and it worst than the long nails.…”
  • “I will definitely be back for more grooming appointments and I can’t recommend them enough.”
    “I do not recommend this business because if they did hurt our dog, they did NOT tell us back in Feb.”
  • “He did wonderful with Maggie and they got done with him within an hour.”
  • “There prices are reasonable and I can see how happy he is after.”
    “They did do a nice job on my dog's nails, but I won't be disrespected by being ignored, blocked, and overcharged.”
  • “They were so sweet and took the time to listen when we explained how each cat might react.”
    “Poor communication.”
  • “The staff was friendly, professional, and genuinely cared about my pet.”

People customers mention

  • Jackie 11 reviews
  • Josh 10 reviews
  • Maggie 6 reviews
  • Shepherd 3 reviews
  • Goldendoodle 3 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Reviews for your job

Customers hired VIP Grooming Salon for 5 kinds of job. Pick one to see what they paid and said.

Recent reviews

Claudia1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 days ago★★★★★

VIP did an amazing job bathing and deshedding my cat! I was nervous how it would go but they did amazing and I will be bringing back my other cat shortly for the same service!

Reasonable priceCat grooming
Chloe1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

I took my cat here to get a lions cut due to his matting and he looks so cute! The owners were really nice and they truly care about the animals. I will definitely be back for more grooming appointments and I can’t recommend them enough.

Cat grooming
MichelleLocal Guide · 15 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

I have a long haired kitty that is a bit chubby and has a hard time grooming herself. She hates it when I brush her. I decided to give VIP a try and I’m so glad I did. They did an amazing job. She is clean and fluffy! We will definitely be back!

Customer photo from Michelle's reviewCustomer photo from Michelle's review
Reasonable priceCat groomingCat bathingCat nail trimming
MissyLocal Guide · 23 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Finally found a pet groomer for my Havanese. I've been to three groomers and couldn't be more pleased. The staff was friendly, professional, and genuinely cared about my pet. I highly recommend VIP Grooming Salon to anyone looking for top-notch grooming services. They took the time to listen and understand what I wanted.

SofieLocal Guide · 21 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

They did such a great job with our cat and kitten! They were so sweet and took the time to listen when we explained how each cat might react. Both came out looking great and all cleaned up. :)

Gwen5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

The staff are does a great job grooming my cat fur. They are friendly and respectful. I love taking my cat here for her grooming.

Cat grooming

Photos

Customer reviews

4.7 ★★★★★ 323 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Jobs customers hired them for — from Google's service tags and the review text
Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
Claudia Chambers1 reviewTotal number of Google reviews Claudia has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

VIP did an amazing job bathing and deshedding my cat! I was nervous how it would go but they did amazing and I will be bringing back my other cat shortly for the same service!

  • Price assessment: Reasonable price
  • Services: Cat grooming
Chloe Harrison1 reviewTotal number of Google reviews Chloe has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I took my cat here to get a lions cut due to his matting and he looks so cute! The owners were really nice and they truly care about the animals. I will definitely be back for more grooming appointments and I can’t recommend them enough.

  • Services: Cat grooming
Michelle Brandt FrederickLocal Guide · 15 reviewsTotal number of Google reviews Michelle has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I have a long haired kitty that is a bit chubby and has a hard time grooming herself. She hates it when I brush her. I decided to give VIP a try and I’m so glad I did. They did an amazing job. She is clean and fluffy! We will definitely be back!

  • Price assessment: Reasonable price
  • Services: Cat grooming, Cat bathing, Cat nail trimming
Missy BridwellLocal Guide · 23 reviewsTotal number of Google reviews Missy has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Finally found a pet groomer for my Havanese. I've been to three groomers and couldn't be more pleased. The staff was friendly, professional, and genuinely cared about my pet. I highly recommend VIP Grooming Salon to anyone looking for top-notch grooming services. They took the time to listen and understand what I wanted.

Sofie HammersteinLocal Guide · 21 reviewsTotal number of Google reviews Sofie has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

They did such a great job with our cat and kitten! They were so sweet and took the time to listen when we explained how each cat might react. Both came out looking great and all cleaned up. :)

Gwen Gilbert5 reviewsTotal number of Google reviews Gwen has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

The staff are does a great job grooming my cat fur. They are friendly and respectful. I love taking my cat here for her grooming.

  • Services: Cat grooming
Kathleen Kasnowicz2 reviewsTotal number of Google reviews Kathleen has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

My German Shepherd had a wonderful experience there. She looks and smells great. The staff was super friendly and helpful, I will definitely be back again.

  • Services: Dog grooming
Holl Nguyen-Mills 胡佳琪8 reviewsTotal number of Google reviews Holl has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

We were customers for 2 years+ since they are closest to our home. However, after our dog had to go to an emergency vet back in Feb, to find out he hurt his back. The timeline later made sense because it all happened after that appointment. And then the last time we had a grooming appointment, our dog was scared to go inside. The people said he was snippy at his last appointment too. No wonder! They hurt him and didn't even tell us back in Feb! I do not recommend this business because if they did hurt our dog, they did NOT tell us back in Feb.

  • Services: Dog grooming
Marilyn NielsenLocal Guide · 14 reviewsTotal number of Google reviews Marilyn has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I’ve never been to this place booked an appointment. They asked for my Dog records. I sent them them on a Saturday. They wanted to confirm my appointment for Tuesday. I confirmed they also asked for a credit card number which I thought was very odd, but I provided it the next thing I know they’ve canceled my appointment when I asked why they said I canceled it ! sounded pretty fishy to me now they have my credit card number and my dog doesn’t have an appointment. not happy because she needs to be groomed she’s been in the water and I was already waiting to get her in and now I’m gonna have to book somewhere else farther out. Not happy

Response from the owner · 3 months ago

Let's clear something up. You did not confirm the appointment. You asked what is this (the confirmation text) and then sent "N" which means you wanted the appointment cancelled which we did. We did not charge your credit card at all--it was to hold the appointment. Your lack of understanding of how a confirmation text works and the reply needed is not our fault. Your lack of understanding how a credit card holds your appointment is also not our fault and is a standard business practice of so many businesses. You also called us "whack a doodles" for stating the truth of the exchange. We wish you all the best as you look for another groomer.

Barb Bechtel2 reviewsTotal number of Google reviews Barb has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

We took our dog Coco for grooming on 5/9/26. We’ve been to 5 other groomers in 3 years. Our dog has extreme anxiety and aggression issues so grooming visits have always been very stressful for Coco as well as my husband and me….until now! Maggie, along with Josh and Jackie, provided a very relaxing and welcoming atmosphere for us and reassured us that Coco was going to be just fine. Maggie was great at handling him and his cut was one of the best he’s ever had! He’s normally very stressed after grooming appointments, but he was calm, happy and easy going after his visit! We will definitely be going to VIP from now on!! Thanks to all!

  • Services: Dog grooming

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Business details