Analyzing 8,081,2968.1M ReviewsFor 22,89622.9K Experts

Experts Reviews · Company report
VIP Grooming Salon logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%66+36Reliability 24%43+10.4Value 14%100+14.1Replies to reviews 7%35+2.5Craft & service penalty92−0.8Momentum penalty95−0.5Experts Score= 62Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.62SCORE

VIP Grooming Salon

Grand Rapids, MI · Grade BLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #153Position by Experts Score among all companies we track in this category. of 188 mobile dog groomers · 4.7★ from 323 Google reviews

📞 Call (616) 247-3647Request a call backWebsite ↗

Report card

Percentile vs other mobile dog groomers (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and momentum; weakest: replies to reviews.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.VIP Grooming Salon is better than 66% of mobile dog groomers.B
66
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.VIP Grooming Salon is better than 43% of mobile dog groomers.C
43
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.VIP Grooming Salon is better than 92% of mobile dog groomers.A
92
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.VIP Grooming Salon is better than 100% of mobile dog groomers.A
100
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.VIP Grooming Salon is better than 95% of mobile dog groomers.A
95
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.VIP Grooming Salon is better than 35% of mobile dog groomers.D
35

Reviews for your job

Customers hired VIP Grooming Salon for 5 kinds of job.

VIP Grooming Salon for cat bathing

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.3
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.—
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 69/100.How Job match is calculatedBuilt only from reviews Google tagged “Cat bathing”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#7 / 11
Said fairOf customers who rated the price, the share who chose “Great price” or “Reasonable” rather than “Overpriced”.100%

All 3 Google reviews tagged “Cat bathing”

MichelleLocal Guide · 15 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

I have a long haired kitty that is a bit chubby and has a hard time grooming herself. She hates it when I brush her. I decided to give VIP a try and I’m so glad I did. They did an amazing job. She is clean and fluffy! We will definitely be back!

Customer photo from Michelle's reviewCustomer photo from Michelle's review
Reasonable priceCat groomingCat bathingCat nail trimming
AlexanderLocal Guide · 17 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

We took our older cat to get groomed for the first time. She was badly matted and in need of a bath, and they did a phenomenal job. Not only does she look (and feel) immensely better, but they were extremely kind & prioritized her comfort and safety from the very start. Bringing your pets here, you can be reassured…

Great priceCat groomingCat bathingCat nail trimming
Mariaa month ago★★★★★

Rating only, no written review.

Great priceCat bathingCat nail trimming

Price

Not enough reviews with a price yet.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 42%Reasonable 58%Overpriced 0%Not sure 0%

Jobs customers hired them for

JobReviewsCategory typical
Cat grooming6—
Dog grooming6—
Cat nail trimming4—
Cat bathing3—
Dog nail trimming3—

Compare with

Stinky Pete's Pet GroomingExperts Score 95Grand Rapids · 4.95★The Hound Dog Pet Grooming logoThe Hound Dog Pet GroomingExperts Score 89Grand Rapids · 4.88★Doggie Doo's Pet Grooming logoDoggie Doo's Pet GroomingExperts Score 85Grand Rapids · 4.87★