Perfect if you have a sweet tooth. The dark chocolate is sweeter than your typical dark chocolate, so if you're one of those people who usually finds dark chocolate to be too bitter then I would definitely give theirs a try!

Wilbur's Candy Shoppe
Wilbur's Candy Shoppe at a glance
Google reviewers rate Wilbur's Candy Shoppe 4.5 out of 5 stars based on 31 reviews, with the owner responding to 77% of them. Customers frequently praise the wide selection of homemade chocolate, local artisan candies, and friendly staff, often noting the store's unique atmosphere and seasonal events. However, a recurring criticism in lower-rated reviews is that specific items are significantly overpriced compared to standard retail options, with some customers finding the cost unjustified for the quality or variety received.
- Google rating: 4.5 out of 5 from 31 reviews (71% five-star).
- Reviews on this page: 31 Google reviews (20 with written comments, 6 with photos).
- Owner responses: the business replied to 77% of reviews.
- Most recent review: July 4, 2026.
- Service: Candy Store serving Auburn, Maine.
Data from Google, last updated November 3, 2026.
Score profile vs other candy stores
Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and replies to reviews; weakest: reliability.
Bar = this company · dark tick = category median.
Star ratings
31 Google reviews we collected
- 5 stars2271%
- 4 stars619%
- 3 stars00%
- 2 stars26%
- 1 star13%
Praise vs complaints
Phrases our text analysis found in 20 written reviews
- Praise457%
- Complaints343%
Topic share
How often each topic comes up in the written reviews
- Staff & attitude343%
- Price & value343%
- Quality & results114%
What customers talk about
We read 20 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“This was a very nice place to buy treats for family members for Christmas.”
“Everything's grossly overpriced and isn't even that good.”
“Such a great experience for us Potterheads!”
praise complaint · found by our text analysis, Google review wording unchanged.
Recent reviews
Perfect if you have a sweet tooth. The dark chocolate is sweeter than your typical dark chocolate, so if you're one of those people who usually finds dark chocolate to be too bitter then I would definitely give theirs a try!
Fun candy shop with a focus on chocolate. They've won some awards for their chocolate! We were able to sample the Maine Mud while at the store, and I've never had better hot fudge in my life. Wow! They have some elegant looking boxed chocolates, a counter top with singles to choose if you like, as well as things like licorice, gummies, etc.
Fun spot to investigate. Always something of interest to see and taste. Great chocolate tempt me every time I visit
Such a cute local candy store! So many options like gummies, truffles, bagged candies and local artisan chocolates. Go to the second floor! All the best stuff is up there and it's much bigger than the first floor.
I tried the dark chocolate covered cashews but I'm a little disappointed. The chocolate tastes a little off and I didn't get much cashew flavor. Plus they were Very pricey. I won't be back!
This was a very nice place to buy treats for family members for Christmas. Lots of choices, very friendly staff.
Photos
Customer reviews
4.5 ★★★★★ 31 reviews on Google · rating breakdown
Reviews from Google, shown as published (original wording, unedited).
Fun candy shop with a focus on chocolate. They've won some awards for their chocolate! We were able to sample the Maine Mud while at the store, and I've never had better hot fudge in my life. Wow! They have some elegant looking boxed chocolates, a counter top with singles to choose if you like, as well as things like licorice, gummies, etc.
Fun spot to investigate. Always something of interest to see and taste. Great chocolate tempt me every time I visit
- Order type: Take out
- Meal type: Other
- Price per person: $10–20
Such a cute local candy store! So many options like gummies, truffles, bagged candies and local artisan chocolates. Go to the second floor! All the best stuff is up there and it's much bigger than the first floor.
- Order type: Take out
- Meal type: Other
- Price per person: $1–10
I tried the dark chocolate covered cashews but I'm a little disappointed. The chocolate tastes a little off and I didn't get much cashew flavor. Plus they were Very pricey. I won't be back!
Hello Michelle, sorry to hear you did not enjoy your sample when visiting the shop. I think you will find our prices on par, if not favorable, to those of our gourmet local chocolatier competitors in Maine and we have individual chocolates beginning at 75 cents a piece, so certainly something for most everyone's budget.
Love these events.
Thank you so much, Sheryl! we love to host them.
This was a very nice place to buy treats for family members for Christmas. Lots of choices, very friendly staff.
Thank you, Jean! We are glad you enjoyed your experience in the store, thanks for shopping with us!
Great store! We happened upon their Harry Potter wand making that happens on weekends in October! Such a fun experience getting to select your chocolate and wand. They had the store perfectly decorated. Such a great experience for us Potterheads! 🪄🪄🪄🧙♂️🧙🏻♀️♥️💛❤️💛🪄🪄🪄💙🤍💙🤍🪄🪄🪄💛🖤💛🖤💛🪄🪄🪄🪄💚🤍💚🤍
So glad you enjoyed the event! Thanks for joining us!
Excellent treats! Chocolate unlike anywhere else. Be sure to stop in you won't regret it.
Thank you for the kind words! So happy you enjoyed your selection of treats!
A little expensive but they have lots of hard to find old style candies. The house made candies are great.
Thank you for the compliment, we take great pride in our handcrafted chocolates.
Business details
- Address: 13 Bow St, Freeport, ME 04032
- Phone: (207) 865-6129
- Website: wilburs.com
- Service area: Auburn, ME










