iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%90+49.1Reliability 24%93+22.5Value 14%100+14.1Replies to reviews 7%23+1.6Momentum penalty71−2.9Experts Score= 84Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.84SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#113 of 158 massage therapistsiPosition by Experts Score among all companies we track in this category. · better than 29%
4.9★★★★★305 Google reviews · 24 photos
96%five-star reviews
4.74★last 12 monthsiAverage stars on reviews from the last 12 months only.
1.2%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Customers frequently praise the spa's relaxing atmosphere, complimentary tea and treats, and staff who communicate clearly and customize treatments to individual needs. Services include facials and deep tissue massages, with reviewers noting the professional care and welcoming environment. However, some low-star reviews cite scheduling errors, such as overbooking or insufficient time allocated for appointments, which led to missed services and dissatisfaction.
Google rating: 4.9 out of 5 from 305 reviews (96% five-star).
Reviews on this page: 305 Google reviews (265 with written comments, 36 with photos).
Owner responses: the business replied to 26% of reviews.
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and value; weakest: replies to reviews.
Wild Berry Tea SpaMassage Therapists median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Wild Berry Tea Spa: 90/100 on this factor. Category median: 94.A
90
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Wild Berry Tea Spa: 93/100 on this factor. Category median: 94.A
93
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Wild Berry Tea Spa: 100/100 on this factor. Category median: 100.A
100
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Wild Berry Tea Spa: 100/100 on this factor. Category median: 100.A
100
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Wild Berry Tea Spa: 71/100 on this factor. Category median: 100.B
71
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Wild Berry Tea Spa: 23/100 on this factor. Category median: 73.D
23
Bar = this company · dark tick = category median.
Star ratings
305 Google reviews we collected
4.9of 5
5 stars29396%
4 stars62%
3 stars31%
2 stars00%
1 star31%
Praise vs complaints
Phrases our text analysis found in 265 written reviews
97%praise
Praise30697%
Complaints83%
PriceiGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Price verdicts customers left with their Google review
100%fair
Great price2063%
Reasonable1134%
Overpriced00%
Not sure13%
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude12740%
Would recommend8025%
Quality & results6621%
Communication155%
Speed & response103%
Honesty & trust93%
Price & value72%
What customers talk about
We read 265 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“She was warm, attentive, and made me feel so welcomed—and she kept the mimosas coming!”
“She is excellent and I would recommend her to everyone.”
“I will never support or recommend this business.”
“Always an amazing experience, most recently went for a facial and massage and Renee and Brittany were fantastic.”
“My only feedback is that since it was my first time, I do wish the staff was more communicative as I felt somewhat lost as to their process.”
“You immediately feel like you can relax and leave the outside world at the door.”
“Allison was slow and soothing through out the entire process.”
“Not only was the massage effective, but Kerri made me feel comfortable, relaxed, and genuinely cared for the entire time.”
“…JASMINE was so relaxing; Her recommendation for a scalp massage was worth it, She made me feel like I was in Paradise, but then ELIZABETH was next f…”
People customers mention
Julie24 reviews
Jasmine18 reviews
Elizabeth12 reviews
Jennifer8 reviews
Day7 reviews
Renee6 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired Wild Berry Tea Spa for 6 kinds of job. Pick one to see what they paid and said.
StephanieLocal Guide · 362 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
Most relaxing facial I’ve had. As soon as I was done, I wanted to get another one. The tea and treats were perfect, a great start to the facial treatment. Everything smelled fantastic. I booked the 60 min but will definitely do longer next time. I can’t wait to go back. They can book larger rooms parties and can…
Great priceFacial
JonLocal Guide · 134 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★
My wife and I just had our first ever massages. Kerri and Rachel were awesome! Great atmosphere! We we’ll definitely be back!
Great priceMassage therapy
Kimberly5 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★
My boyfriend and I are on vacation in Jacksonville and chose Wild Berry Tea Spa for a couples massage after seeing all the great reviews. We’re so glad we did! Everyone was incredibly kind and welcoming, and the tea and little cookies before our massages were such a nice touch. Our couples massages with scalp…
Massage therapyMassage
RyanLocal Guide · 12 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★
This place was excellent!! Everyone was very nice and the service and the massages were excellent!!! Thank you so much
Great priceSpa packagesFacial massageMassage therapy
Elana7 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★
Always an amazing experience, most recently went for a facial and massage and Renee and Brittany were fantastic.
Reasonable priceSpa packagesFacialFacial massage
KiaraLocal Guide · 12 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★
I was gifted a spa package for my birthday. I enjoyed the service I got, which was a facial and massage. Everyone was knowledgeable and sweet. I'd book again in the future.
⭐⭐⭐⭐⭐
Wild Berry Tea was the perfect self-care experience! From the moment I walked in, the atmosphere was warm, intimate, peaceful, and incredibly inviting. You immediately feel like you can relax and leave the outside world at the door.
Michelle at reception was absolutely wonderful. She was warm, attentive, and made me feel so welcomed—and she kept the mimosas coming! 🥂 That extra touch of hospitality made the experience feel even more like a true spa day rather than just a massage appointment.
Melissa, my massage therapist, was amazing. She was professional, attentive, and incredibly skilled. I was able to completely relax and enjoy the moment, and I left feeling refreshed and rejuvenated.
I also loved all of the thoughtful details—the soft lighting, relaxing décor, beautiful tea service, and overall ambiance. Everything felt intentional and created such a cozy, elevated experience.
Between Melissa’s wonderful massage, Michelle’s hospitality (and those mimosas!), and the inviting atmosphere, Wild Berry Tea truly made my self-care day special. I will absolutely be back. Highly recommend! ⭐⭐⭐⭐⭐
Price assessment: Great price
Services: Massage
Stephanie H.Local Guide · 362 reviewsiTotal number of Google reviews Stephanie has written across all businesses on Google Maps, not just this one.
Most relaxing facial I’ve had. As soon as I was done, I wanted to get another one. The tea and treats were perfect, a great start to the facial treatment. Everything smelled fantastic. I booked the 60 min but will definitely do longer next time. I can’t wait to go back. They can book larger rooms parties and can have 6 people at time getting treatments. I called a few places around town before deciding on Wild Berry. Most places could not account 2 people at once time and wanted to schedule them one after the other instead of the same time. My only feedback is that since it was my first time, I do wish the staff was more communicative as I felt somewhat lost as to their process.
Price assessment: Great price
Services: Facial
Jon WestLocal Guide · 134 reviewsiTotal number of Google reviews Jon has written across all businesses on Google Maps, not just this one.
My boyfriend and I are on vacation in Jacksonville and chose Wild Berry Tea Spa for a couples massage after seeing all the great reviews. We’re so glad we did! Everyone was incredibly kind and welcoming, and the tea and little cookies before our massages were such a nice touch. Our couples massages with scalp massages were amazing! My therapist really listened to what I needed, focused on the areas that needed the most attention, and checked in to make sure the pressure was comfortable. I left feeling completely relaxed. The ambiance was beautiful and peaceful, and the tea was delicious too. We would definitely come back next time we’re in Jacksonville. Highly recommend!
Services: Massage therapy, Massage
Ryan PaddenLocal Guide · 12 reviewsiTotal number of Google reviews Ryan has written across all businesses on Google Maps, not just this one.
I was gifted a spa package for my birthday. I enjoyed the service I got, which was a facial and massage. Everyone was knowledgeable and sweet. I'd book again in the future.
Price assessment: Not sure
Services: Spa packages, Facial, Massage
N. ScottLocal Guide · 40 reviewsiTotal number of Google reviews N. has written across all businesses on Google Maps, not just this one.
I love coming here! I drive 2 hours because as soon as you walk in the door the atmosphere is relaxing. They go above and beyond every time. They just don't give you a message, they talk to you first and see how you would like it. Instead of just giving you a generic message. I loved it, will be back and we'll worth the drive.
Note: it is a vibe in the room and a bit darker than my photos. My camera made it look way lighter.
Price assessment: Great price
Services: Spa packages, Massage therapy
Daniel Oblak5 reviewsiTotal number of Google reviews Daniel has written across all businesses on Google Maps, not just this one.
Genuinely felt like I could melt afterwards. I can't remember the last time I couldn't feel the tension in my back. They not only helped relax it but also helped it settle nicely. The staff were super nice and it was a very relaxing experience. My wife also said it is the best massage she has ever had.
Susan DempseyLocal Guide · 261 reviewsiTotal number of Google reviews Susan has written across all businesses on Google Maps, not just this one.
