Experts Reviews · Company report
How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%84+45.8Reliability 24%79+19.2Value 14%97+13.7Replies to reviews 7%82+5.8Craft & service penalty92−0.8Experts Score= 84Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.84SCOREWillard Heating, Cooling, & Plumbing
Talty, TX · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #90Position by Experts Score among all companies we track in this category. of 103 HVAC contractors · 4.9★ from 6,947 Google reviews
Report card
Percentile vs other HVAC contractors (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and value; weakest: reliability.
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Willard Heating, Cooling, & Plumbing is better than 84% of HVAC contractors.A
84
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Willard Heating, Cooling, & Plumbing is better than 79% of HVAC contractors.B
79
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Willard Heating, Cooling, & Plumbing is better than 92% of HVAC contractors.A
92
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Willard Heating, Cooling, & Plumbing is better than 97% of HVAC contractors.A
97
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Willard Heating, Cooling, & Plumbing is better than 100% of HVAC contractors.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Willard Heating, Cooling, & Plumbing is better than 82% of HVAC contractors.A
82
Reviews for your job
Customers hired Willard Heating, Cooling, & Plumbing for 8 kinds of job.
Willard Heating, Cooling, & Plumbing for a/c preventive maintenance
Clear ✕Jobs reviewedHow many Google reviews are tagged with this job.1
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.—
Category typicalWhat the middle half of customers paid for this job across all companies in the category.$104–$621
All 1 Google reviews tagged “A/C preventive maintenance”
Douglas1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 years ago★★★★★
Rating only, no written review.
A/C system maintenanceA/C preventive maintenance
Price
$406+26% vs typical HVAC contractors
Bar = middle half of what customers paid · gold mark = category median.
Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Great price 30%Reasonable 52%Overpriced 6%Not sure 13%
Jobs customers hired them for
| Job | Reviews | Category typical |
|---|---|---|
| HVAC system maintenance | 474 | $37–$295 |
| A/C system maintenance | 424 | $39–$393 |
| A/C system repair | 266 | $209–$786 |
| HVAC system repair | 235 | $205–$933 |
| Heating system maintenance | 181 | $39–$251 |
| Repair HVAC | 105 | $216–$495 |
| Install AC | 96 | $1.4k–$3.2k |
| Heating system repair | 82 | $166–$1.2k |
