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Wink

Beauty salon · Emmett, ID · reviewed since 2015

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%89+56.5Reliability 28%78+22Replies to reviews 8%31+2.6Experts Score= 81Not enough data for value; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.81SCORE
AGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#64 of 107 wedding hair stylistsPosition by Experts Score among all companies we track in this category. · better than 41%
4.9 ★★★★★ 176 Google reviews · 10 photos
93%five-star reviews
5.00★last 12 monthsAverage stars on reviews from the last 12 months only.
5%1–2★, last 20 reviewsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
1%reviews answered by the owner
$43typical billMedian bill customers of this company reported in their reviews (needs 3+ priced reviews).

Wink at a glance

Google reviewers rate Wink 4.9 out of 5 based on 176 reviews, highlighting friendly, professional staff and affordable pricing for hair, nail, and skincare services. Customers frequently praise the salon's clean environment, punctuality, and ease of scheduling appointments. However, low-star reviews indicate recurring issues with communication failures, where staff allegedly ignored specific client requests regarding hair length or nail shape, resulting in unsatisfactory outcomes.

  • Google rating: 4.9 out of 5 from 176 reviews (93% five-star).
  • Reviews on this page: 176 Google reviews (113 with written comments, 5 with photos).
  • Owner responses: the business replied to 1% of reviews.
  • Most recent review: August 29, 2026.
  • Service: Wedding Hair Stylist serving Emmett, Idaho.

Data from Google, last updated November 6, 2026.

Score profile vs other wedding hair stylists

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and satisfaction; weakest: replies to reviews.

Satisfaction89Reliability78Craft & service–Value–Momentum100Replies to reviews31Satisfaction: 89 (median 89)Reliability: 78 (median 82)Momentum: 100 (median 100)Replies to reviews: 31 (median 50)
WinkWedding Hair Stylists median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Wink: 89/100 on this factor. Category median: 89.A
89
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Wink: 78/100 on this factor. Category median: 82.B
78
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 99.–
–
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 100.–
–
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Wink: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Wink: 31/100 on this factor. Category median: 50.D
31

Bar = this company · dark tick = category median.

Star ratings

176 Google reviews we collected

  • 5 stars16493%
  • 4 stars85%
  • 3 stars11%
  • 2 stars00%
  • 1 star32%

Praise vs complaints

Phrases our text analysis found in 113 written reviews

  • Praise9498%
  • Complaints22%

Price

What customers reported paying

$43-56% vs typical wedding hair stylists

Middle half of what 10 customers paid ($24–$53) · gold mark = category median.

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude4143%
  • Quality & results2627%
  • Would recommend1111%
  • Price & value1010%
  • Speed & response33%
  • Communication33%
  • Honesty & trust22%

What customers talk about

We read 113 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “Everyone is so friendly, welcoming, and professional, and you can really tell that they care about their clients and take pride in their work.”
  • “It felt wonderful and her attention to detail was spot on!”
  • “Highly recommend Amber, she always does a great job!”
  • “Super affordable and they make you feel like family too!”
  • “On time and efficiently with your appointments .”
  • “Super easy to work with and very sweet.”
  • “Jacy and Graci are the only people I trust with my hair and nails.”

People customers mention

  • Graci 4 reviews
  • Amber 3 reviews
  • Salon 3 reviews
  • Kaylee 3 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Reviews for your job

Customers hired Wink for 7 kinds of job. Pick one to see what they paid and said.

Recent priced reviews

Elizabeth5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 8 months ago★★★★★

Kaylee is the best. Super easy to work with and very sweet. We always have fun conversations. Everyone at Wink is nice and helpful. Worth the 35 minute drive for me.

Paid $40–60Manicure
DavidLocal Guide · 26 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 9 months ago★★★★★

Jacy is the best. She's a magician with scissor. Friendly and best price in town.

Customer photo from David's review
Paid $1–20Haircut
Rebecca2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★

Stella did a amazing pedicure! It felt wonderful and her attention to detail was spot on!

Paid $20–40Pedicure
Jessica4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★

I have had my nails done 3 times now by Stella. She does a great job with quality work.

Paid $40–60Manicure
JanisLocal Guide · 88 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★

This was a great place. My first time here and every one was very friendly. Amber was very knowledgeable with hair cutting and color. Was easy to talk with on making decisions regarding my hair.

Paid $20–40HaircutShampoo & conditioning

Photos

Customer reviews

4.9 ★★★★★ 176 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Jobs customers hired them for — from Google's service tags and the review text
Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
Lindsey Liercke5 reviewsTotal number of Google reviews Lindsey has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I absolutely love Wink! I’ve had both my hair and nails done here by Dezirae, and every experience has been amazing. Everyone is so friendly, welcoming, and professional, and you can really tell that they care about their clients and take pride in their work. The salon has such a comfortable, positive atmosphere, and I always leave feeling so happy and pampered. I wouldn’t hesitate to recommend this salon to anyone looking for talented, caring professionals. I’ll definitely be a returning client!

  • Services: Haircut, Manicure
Elizabeth McPartlan5 reviewsTotal number of Google reviews Elizabeth has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Kaylee is the best. Super easy to work with and very sweet. We always have fun conversations. Everyone at Wink is nice and helpful. Worth the 35 minute drive for me.

  • Price: $40–60
  • Services: Manicure
David KingLocal Guide · 26 reviewsTotal number of Google reviews David has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Jacy is the best. She's a magician with scissor. Friendly and best price in town.

  • Price: $1–20
  • Services: Haircut
Jessica Szasz9 reviewsTotal number of Google reviews Jessica has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Love the whole salon! Amber is just so amazing! I love how she does my hair. I love that she lets me sit there and talk her ear off. She's just so genuine and sweet! Highly recommend booking with her!

Kaylee Maxwell9 reviewsTotal number of Google reviews Kaylee has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I LOVE GRACIE AND AMBER!! My kiddos feel so comfortable with them and they always do a phenomenal job with all of us (myself included). Super affordable and they make you feel like family too!! I just can’t say enough about how awesome they are ❤️❤️❤️

Yura VasquezLocal Guide · 40 reviewsTotal number of Google reviews Yura has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Great for Mani-pedi

  • Price: $40–60
  • Services: Pedicure, Manicure
Susan IsaacsonLocal Guide · 7 reviewsTotal number of Google reviews Susan has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I love getting my nails done with Sheri!

  • Price: $40–60
  • Services: Manicure
Rebecca Merrill2 reviewsTotal number of Google reviews Rebecca has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Stella did a amazing pedicure! It felt wonderful and her attention to detail was spot on!

  • Price: $20–40
  • Services: Pedicure
Jessica Krebs4 reviewsTotal number of Google reviews Jessica has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I have had my nails done 3 times now by Stella. She does a great job with quality work.

  • Price: $40–60
  • Services: Manicure
Jessica Erickson6 reviewsTotal number of Google reviews Jessica has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I’d put 0 stars if I could. Not only was I cute TWICE but also wanted to charge 45$ for absolute GARBAGE. Completely unacceptable when I have to go over the hill and pay again for them to get fixed by an actual professional. Don’t recommend anyone goes here if this is how they are going to treat their clients. This was done by Stella.

Response from the owner · 2 years ago

This review has been reported and Jessica Erickson has been asked to remove it. For legal reasons we can not respond further. Thank you to all of our loyal customers that know that this is not how we do business.

Wink on Google Maps →

Business details

  • Address: 2003 N Washington Ave, Emmett, ID 83617
  • Phone: (208) 365-3118
  • Service area: Emmett, ID