A New Edge Dog Salon logo

A New Edge Dog Salon

Pet groomer · Santa Barbara, CA · reviewed since 2014

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 69%95+65.8Reliability 31%93+28.6Experts Score= 94Not enough data for value, replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.94SCORE
AGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#28 of 136 pet groomingPosition by Experts Score among all companies we track in this category. · better than 80%
5.0 ★★★★★ 24 Google reviews · 12 photos
100%five-star reviews
5.00★last 12 monthsAverage stars on reviews from the last 12 months only.
0%1–2★, last 20 reviewsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
0%reviews answered by the owner
Jan 2026latest review

A New Edge Dog Salon at a glance

Reviewers consistently praise the gentle handling and compassionate care provided to dogs, noting that pets return calm, clean, and happy after grooming sessions. Customers highlight reasonable pricing and mention that the groomer is regularly booked, advising clients to schedule appointments well in advance. The feedback emphasizes the staff's accommodating nature and the overall pleasant experience for both owners and their animals.

  • Google rating: 5.0 out of 5 from 24 reviews (100% five-star).
  • Reviews on this page: 24 Google reviews (18 with written comments, 2 with photos).
  • Owner responses: the business replied to 0% of reviews.
  • Most recent review: January 19, 2026.
  • Service: Pet Groomer serving Santa Barbara, California.

Data from Google, last updated November 2, 2026.

Score profile vs other pet grooming

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and satisfaction; weakest: reliability.

Satisfaction95Reliability93Craft & service–Value–Momentum100Replies to reviews–Satisfaction: 95 (median 86)Reliability: 93 (median 82)Momentum: 100 (median 100)
A New Edge Dog SalonPet Grooming median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.A New Edge Dog Salon: 95/100 on this factor. Category median: 86.A
95
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.A New Edge Dog Salon: 93/100 on this factor. Category median: 82.A
93
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 97.–
–
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 100.–
–
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.A New Edge Dog Salon: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 50.–
–

Bar = this company · dark tick = category median.

Star ratings

24 Google reviews we collected

  • 5 stars24100%
  • 4 stars00%
  • 3 stars00%
  • 2 stars00%
  • 1 star00%

Praise vs complaints

Phrases our text analysis found in 18 written reviews

  • Praise13100%
  • Complaints00%

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude538%
  • Price & value323%
  • Quality & results215%
  • Would recommend215%
  • Speed & response18%

What customers talk about

We read 18 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “He is not only an excellent groomer but he is exceptionally compassionate with his canine clients.”
  • “Price was VERY reasonable!”
  • “Great experience for my 2 chocolate labs🐾🐾🐾”
  • “Highly recommend!”
  • “Clean, efficient, very nice people.”

People customers mention

  • Bernardo 4 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Recent reviews

Lora2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Best groomer ever!!! Bernardo went out of his way and stayed after hours to groom our husky shepherd mix that fell in a tar pit at the beach. We figured he would have to shave him but when we picked him he was absolutely beautiful. And Bernardo was so kind!!!

Miguel3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

You won’t be disappointed with these guys they Love our Tucker ❤️👍😃 Ann & Miguel

Customer photo from Miguel's reviewCustomer photo from Miguel's reviewCustomer photo from Miguel's reviewCustomer photo from Miguel's review
Judy10 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★

Bernardo is so kind and gentle with my dog, Murf. His prices are excellent, and his helpers are so kind too. Highly recommend!!!

CaraLocal Guide · 45 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★

No one better than Bernardo. He is regularly booked up so make sure to schedule ahead of time. We’re so glad our pup goes to New Edge!

Customer photo from Cara's review
JackieLocal Guide · 11 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Bernardo is simply the best groomer you -- or your dog -- could ever want. Our dog comes home soft, silky and happy after every wash!

FernandoLocal Guide · 35 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 years ago★★★★★

My puppy's first bath was done here and I plan on keep taking her here for as long as I live in Carpinteria.

Photos

Customer reviews

5.0 ★★★★★ 24 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
Barbara Fakinos7 reviewsTotal number of Google reviews Barbara has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Excellent groomer shop, dogs are happy and well cared for. Thank you Bernardo,

Lora Fisher2 reviewsTotal number of Google reviews Lora has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Best groomer ever!!! Bernardo went out of his way and stayed after hours to groom our husky shepherd mix that fell in a tar pit at the beach. We figured he would have to shave him but when we picked him he was absolutely beautiful. And Bernardo was so kind!!!

Miguel P. Hernandez3 reviewsTotal number of Google reviews Miguel has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

You won’t be disappointed with these guys they Love our Tucker ❤️👍😃 Ann & Miguel

Judy Cooper10 reviewsTotal number of Google reviews Judy has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Bernardo is so kind and gentle with my dog, Murf. His prices are excellent, and his helpers are so kind too. Highly recommend!!!

Cara TerlepLocal Guide · 45 reviewsTotal number of Google reviews Cara has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

No one better than Bernardo. He is regularly booked up so make sure to schedule ahead of time. We’re so glad our pup goes to New Edge!

Joseph SonderleiterLocal Guide · 20 reviewsTotal number of Google reviews Joseph has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Very good all around.

Jackie MorrisLocal Guide · 11 reviewsTotal number of Google reviews Jackie has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Bernardo is simply the best groomer you -- or your dog -- could ever want. Our dog comes home soft, silky and happy after every wash!

teresa henriksenLocal Guide · 144 reviewsTotal number of Google reviews teresa has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

😊🐾

Fernando GallardoLocal Guide · 35 reviewsTotal number of Google reviews Fernando has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

My puppy's first bath was done here and I plan on keep taking her here for as long as I live in Carpinteria.

Katie PecherskyLocal Guide · 62 reviewsTotal number of Google reviews Katie has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Bernard is amazing! Makes the puppies feel Comfortable and at ease

A New Edge Dog Salon on Google Maps →

Business details