Hamburger restaurant · Imperial Beach, CA · reviewed since 2021
iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%52+33Reliability 28%61+17.2Replies to reviews 8%59+4.9Experts Score= 55Not enough data for value; its weight is shared by the others.Grade C: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.55SCORE
CGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#34 of 42 food trucksiPosition by Experts Score among all companies we track in this category. · better than 20%
4.5★★★★★167 Google reviews · 24 photos
75%five-star reviews
4.56★last 12 monthsiAverage stars on reviews from the last 12 months only.
5%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Customers frequently praise the fresh, high-quality ingredients, generous portion sizes, and affordable pricing of the burgers, wings, and sides. Staff are often described as friendly and accommodating, with food prepared quickly to order. However, recurring criticisms in low-star reviews highlight inconsistent food quality, including undercooked items and thin portions, alongside issues with online ordering systems and long wait times.
Google rating: 4.5 out of 5 from 167 reviews (75% five-star).
Reviews on this page: 167 Google reviews (136 with written comments, 24 with photos).
Owner responses: the business replied to 44% of reviews.
Most recent review: September 6, 2026.
Service: Food Truck serving Imperial Beach, California.
Data from Google, last updated October 28, 2026.
Score profile vs other food trucks
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and reliability; weakest: satisfaction.
This companyFood Trucks median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Al's Pizza Burger & Fries Joint: 52/100 on this factor. Category median: 76.C
52
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Al's Pizza Burger & Fries Joint: 61/100 on this factor. Category median: 73.B
61
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 100.–
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ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 83.–
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MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Al's Pizza Burger & Fries Joint: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Al's Pizza Burger & Fries Joint: 59/100 on this factor. Category median: 35.C
59
Bar = this company · dark tick = category median.
Star ratings
167 Google reviews we collected
4.5of 5
5 stars12675%
4 stars2012%
3 stars74%
2 stars32%
1 star117%
Praise vs complaints
Phrases our text analysis found in 136 written reviews
96%praise
Praise9996%
Complaints44%
Topic share
How often each topic comes up in the written reviews
6topics
Staff & attitude3534%
Price & value2322%
Quality & results1515%
Would recommend1414%
Speed & response88%
Honesty & trust88%
What customers talk about
We read 136 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“Walked in very friendly people place really clean I'll be back and I'll let the people at work know this is the place to go”
“The are also very affordable for the quality of food and service they provide.”
“I little pricey but hasn't pretty much everything gone up lately?”
“Really great service for this restaurant, reasonable prices and I really liked the food.”
“5/5 stars if I could I’d give this place 100 stars it’s worth the try, you may find your new favorite Burger place”
“There is really no need to ever get fast food with this place serving better food at the same price you would pay at fast food burger places.”
“Great burgers and the owner is real nice and seems to genuinely appreciates his customers.”
People customers mention
Burgers3 reviews
Buffalo3 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Recent reviews
BBigLocal Guide · 14 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★
This place is seriously great food with great prices. There is really no need to ever get fast food with this place serving better food at the same price you would pay at fast food burger places. The staff is always wonderful and make it a great place to eat. My family and I have never been disappointed with the…
RReneLocal Guide · 43 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★
Alex and Wally are awesome. They have the best customer service I have experienced in a long time. Now the food was perfect 👌 freshly made and delicious. This is my new favorite spot. The are also very affordable for the quality of food and service they provide. 10/10 would recommend.
HHBLocal Guide · 328 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★
Burger Place next to the pizza place believe it’s the same Owner and it make sense how delicious everything !!! I got TJ burger and kids nuggets comes with fries, great size of burgers portion and so so so yummy! Ordered on phone and done pretty quick! Thank you definitely will come back :)
JJimmy6 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★
Oh man this place is a local gem, every time I order from here it never disappoints, even when getting delivery. Their burgers are massive and filling with plenty of flavors to choose from to satisfy any taste. Their wings are hearty and the flavor combinations are immaculate. Snow White wings takes the best of both…
GGlLocal Guide · 17 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 8 months ago★
Need to change website next to take orders when they are close. I pulled up n then got the message my order was cancelled 😔😔. Very disappointed. Good thing Giant pizza next door was there
SSusanLocal Guide · 15 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 9 months ago★★★★★
Excellent friendly and personalized service. Food is freshly made to order and tastes great. My family especially enjoys the Texas burger and the chicken tenders. 👍👍👍👍👍
Alfredo, we're thrilled to hear you enjoyed our giant burgers! Your appreciation means the world to us. We strive to serve up deliciousness that’s worth every dollar, and it’s fantastic to know we hit the mark for you. Thanks for being a part of the Al's Burger and Fry joint family! 🍔✨
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Mar Madrigal9 reviewsiTotal number of Google reviews Mar has written across all businesses on Google Maps, not just this one.
Mar, your enthusiasm for our AL's style burger truly makes our day! We're thrilled to hear you enjoyed it so much. It's loyal customers like you that inspire us to keep serving up deliciousness. Thanks for being a part of our burger-loving community! 🍔✨
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Big Willy StyleLocal Guide · 14 reviewsiTotal number of Google reviews Big has written across all businesses on Google Maps, not just this one.
This place is seriously great food with great prices. There is really no need to ever get fast food with this place serving better food at the same price you would pay at fast food burger places. The staff is always wonderful and make it a great place to eat. My family and I have never been disappointed with the burgers, wings or tenders. If you are in the area, don't hesitate to stop here. You will not be disappointed.
Order type: Dine in
Group size: 3-4 people
Wait time: No wait
Response from the owner · 6 months ago
Big Willy Style, your amazing review has us grinning from ear to ear! We're so thrilled to hear that you and your family enjoy our burgers, wings, and tenders. It's fantastic to know that you find our food and prices unbeatable compared to fast food. Our team works hard to create a welcoming atmosphere, and your kind words about our staff truly mean the world to us. Thank you for being such a loyal customer and for spreading the word about Al's Burger and Fry Joint! We can't wait to serve you again soon!
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Rene LarsonLocal Guide · 43 reviewsiTotal number of Google reviews Rene has written across all businesses on Google Maps, not just this one.
Alex and Wally are awesome. They have the best customer service I have experienced in a long time. Now the food was perfect 👌 freshly made and delicious. This is my new favorite spot. The are also very affordable for the quality of food and service they provide. 10/10 would recommend.
Order type: Dine in
Meal type: Lunch
Price per person: $10–20
Parking space: Plenty of parking
Parking options: Free parking lot
Response from the owner · 6 months ago
Rene, your amazing review has truly made our day! We're thrilled to hear that Alex and Wally provided you with top-notch service and that you enjoyed our freshly made burgers. It's wonderful to know we've become your new favorite spot! Thank you for recommending us and supporting Al's Burger and Fry joint. We can't wait to serve you again soon! 🍔✨
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HBLocal Guide · 328 reviewsiTotal number of Google reviews HB has written across all businesses on Google Maps, not just this one.
Burger Place next to the pizza place believe it’s the same Owner and it make sense how delicious everything !!! I got TJ burger and kids nuggets comes with fries, great size of burgers portion and so so so yummy! Ordered on phone and done pretty quick! Thank you definitely will come back :)
Noise level: Loud, but you can still talk
Group size: 2 people
Wait time: Up to 10 min
Seating type: Indoor dining area
Parking space: Plenty of parking
Response from the owner · 6 months ago
HB, your fantastic review has us grinning from ear to ear! We're thrilled to hear you enjoyed the TJ burger and kids' nuggets – they truly are a hit around here. It's wonderful to know that our quick service and delicious food made your visit special. We can't wait to welcome you back for more tasty bites! Thank you for being a part of our burger-loving community! 🍔✨
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Jimmy Martinez6 reviewsiTotal number of Google reviews Jimmy has written across all businesses on Google Maps, not just this one.
Oh man this place is a local gem, every time I order from here it never disappoints, even when getting delivery. Their burgers are massive and filling with plenty of flavors to choose from to satisfy any taste. Their wings are hearty and the flavor combinations are immaculate. Snow White wings takes the best of both worlds and lets us the eater experience pure bliss. And no matter what I get as a side, the fries, the zucchini sticks, mozzarella sticks, or even the jalapeño poppers it’s always consistently fresh and crispy. 5/5 stars if I could I’d give this place 100 stars it’s worth the try, you may find your new favorite Burger place
Jimmy, your incredible review has us smiling from ear to ear! We're thrilled to hear that Al's Burger and Fry Joint is your go-to spot for deliciousness. Our massive burgers and flavor-packed wings are crafted with love, and it’s fantastic to know that you enjoy them just as much as we do! Your shoutout to our sides makes our hearts sing—fresh and crispy is what we aim for! Thank you for being such a loyal supporter and for spreading the word about our little gem. We can't wait to serve you again soon! 🍔🍟
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Gl WiLocal Guide · 17 reviewsiTotal number of Google reviews Gl has written across all businesses on Google Maps, not just this one.
Need to change website next to take orders when they are close. I pulled up n then got the message my order was cancelled 😔😔. Very disappointed. Good thing Giant pizza next door was there
Response from the owner · 8 months ago
We appreciate your feedback, Gl Wi, and sincerely apologize for the inconvenience you experienced with our ordering system. We understand how frustrating it can be to arrive expecting to enjoy our burgers only to find your order canceled. Your comments are valuable to us, and we'll work on improving our website to ensure it accurately reflects our hours. Thank you for your understanding, and we hope to have the chance to serve you better in the future.
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Gath Meeks6 reviewsiTotal number of Google reviews Gath has written across all businesses on Google Maps, not just this one.
texas burger is the best ever. fries are amazing too. will be back
Order type: Dine in
Meal type: Lunch
Price per person: $20–30
Response from the owner · 8 months ago
Gath, your enthusiasm for our Texas burger and fries is music to our ears! We're thrilled to hear you enjoyed your meal so much. Your support means the world to us, and we can't wait to welcome you back for more delicious bites! 🍔🍟
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Susan RobertsLocal Guide · 15 reviewsiTotal number of Google reviews Susan has written across all businesses on Google Maps, not just this one.
Excellent friendly and personalized service. Food is freshly made to order and tastes great. My family especially enjoys the Texas burger and the chicken tenders. 👍👍👍👍👍
Response from the owner · 9 months ago
Susan, your wonderful review has us smiling from ear to ear! We're thrilled to hear that you and your family enjoyed our Texas burger and chicken tenders. Freshly made to order is what we aim for, and it's fantastic to know our friendly service made your experience even better. Thank you for being such a valued part of our Al's Burger and Fry joint family! 🍔❤️
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Cleveland LewisLocal Guide · 179 reviewsiTotal number of Google reviews Cleveland has written across all businesses on Google Maps, not just this one.
Walked in very friendly people place really clean I'll be back and I'll let the people at work know this is the place to go
Response from the owner · 9 months ago
Cleveland, your kind words truly make our day! We're thrilled to hear you enjoyed your visit and appreciated our friendly atmosphere and cleanliness. We can't wait to welcome you back, and we appreciate you spreading the word to your coworkers. Thanks for being part of the Al's Burger and Fry family! 🍔✨
