Daniel Olson1 reviewTotal number of Google reviews Daniel has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleMarcus is Great guy he did a unbelievable job I thank you for your services
Allendale Towing and Wrecker Services
How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%87+47.5Reliability 24%81+19.6Value 14%100+14.1Replies to reviews 7%71+5Experts Score= 86Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.86SCORE
AGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#84 of 144 towing servicesPosition by Experts Score among all companies we track in this category. · better than 42%
4.8 ★★★★★ 171 Google reviews · 12 photos
96%five-star reviews
4.94★last 12 monthsAverage stars on reviews from the last 12 months only.
1.9%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
2%reviews answered by the owner
Oct 2026latest review
Allendale Towing and Wrecker Services at a glance
Customers frequently praise the company for its fast response times, professional conduct, and helpful staff who handle various roadside issues like battery jumps, lockouts, and towing. Reviews highlight clear communication and fair pricing, though a small number of low-star comments cite instances of poor driving, unreturned keys, and refusal to provide service. With a 4.8 rating from 171 reviews and minimal owner replies, the business maintains a strong reputation for reliable assistance despite these isolated negative experiences.
- Google rating: 4.8 out of 5 from 171 reviews (96% five-star).
- Reviews on this page: 171 Google reviews (153 with written comments, 4 with photos).
- Owner responses: the business replied to 2% of reviews.
- Most recent review: October 10, 2026.
- Service: Towing Service serving Kentwood, Michigan.
Data from Google, last updated November 2, 2026.
Score profile vs other towing services
Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and momentum; weakest: replies to reviews.
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Allendale Towing and Wrecker Services: 87/100 on this factor. Category median: 91.A
87
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Allendale Towing and Wrecker Services: 81/100 on this factor. Category median: 87.A
81
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 99.–
–
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Allendale Towing and Wrecker Services: 100/100 on this factor. Category median: 100.A
100
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Allendale Towing and Wrecker Services: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Allendale Towing and Wrecker Services: 71/100 on this factor. Category median: 69.B
71
Bar = this company · dark tick = category median.
Star ratings
171 Google reviews we collected
- 5 stars16496%
- 4 stars00%
- 3 stars00%
- 2 stars00%
- 1 star74%
Praise vs complaints
Phrases our text analysis found in 153 written reviews
- Praise28298%
- Complaints72%
PriceGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Price verdicts customers left with their Google review
- Great price2450%
- Reasonable2042%
- Overpriced12%
- Not sure36%
Topic share
How often each topic comes up in the written reviews
- Staff & attitude9433%
- Speed & response7827%
- Quality & results4616%
- Would recommend3713%
- Price & value197%
- Communication124%
- Honesty & trust31%
What customers talk about
We read 153 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“Quick response, polite, professional and so helpful.”
“The rude woman who answered informed me that they don’t provide any form of roadside assistance—despite it being listed on their website, as shown wit…”
“…y in Allendale, myself and one other patrons batteries died literally within minutes of each other (talk about coincidence).…”
“Thank you Marcus for doing quick service and and great job with our car.”
“Truly one of the worst experiences I've ever had with a towing company.”
“Would recommend this towing company and will use them again if the time comes.”
“Great price and great service especially the driver.”
“Marcus was great and communicated everything very well.”
“Called Allendale Towing and wrecker and they were prompt and courteous- they were able to give me a price up front which was super helpful.”
People customers mention
- Marcus 31 reviews
- Kurt 8 reviews
- Matt 7 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired Allendale Towing and Wrecker Services for 4 kinds of job. Pick one to see what they paid and said.
Recent reviews
Maryjo1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
Super helpful and fast to the scene. Special shout out to Marcus for his kindness.
Great priceCar towing
Sarah6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
We had some bad luck at Jets Pizza today in Allendale, myself and one other patrons batteries died literally within minutes of each other (talk about coincidence). I was waiting for my sister to come give me a jump when Kurt from Allendale Towing came to give the other patron a jump. The other patron must have…
DawnLocal Guide · 19 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★
These guys are awesome!! Quick response, polite, professional and so helpful. Even though I was not stranded on the side of the road, they still made me a priority. Good customer service from a reputable company alleviates any stressful situation. Marcus did a great job with the tire change. Appreciate that he got me rolling down the road again!
Reasonable priceTire change
Trevor6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★
Kurt was quick, personable and good at what he does! The team was a pleasure to work with and provided great service.
Reasonable priceCar towing
Nate2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★
Professional and friendly service all around. My tow driver Marcus offered fast assistance and answered any questions I had. Would recommend this towing company and will use them again if the time comes.
Sawyer1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★
Had Marcus help me out with getting my car unlocked when I locked my car keys inside. When we called him, he was there in 5 minutes. Got it all sorted out in about 15 mins. Awesome guy and great service.
Great priceCar lockouts
Jobs customers hired them for
| Job | Reviews | Category typical |
|---|---|---|
| Car towing | 49 | — |
| Car lockouts | 10 | — |
| Battery | 4 | — |
| Local hauling | 2 | — |
Compare with
Photos
Customer reviews
4.8 ★★★★★ 171 reviews on Google · rating breakdown
Reviews from Google, shown as published (original wording, unedited).
Jobs customers hired them for — from Google's service tags and the review text
Team members customers mention
Maryjo Knill1 reviewTotal number of Google reviews Maryjo has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleSuper helpful and fast to the scene. Special shout out to Marcus for his kindness.
- Price assessment: Great price
- Services: Car towing
Sarah Morey6 reviewsTotal number of Google reviews Sarah has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleWe had some bad luck at Jets Pizza today in Allendale, myself and one other patrons batteries died literally within minutes of each other (talk about coincidence). I was waiting for my sister to come give me a jump when Kurt from Allendale Towing came to give the other patron a jump. The other patron must have mentioned that I also had a dead battery. Once the other guy was up and going, Kurt came over and helped me out. He was so nice & extremely helpful. Made my unexpectedly long pizza run so much less stressful, thanks Kurt & Allendale Towing!
Dawn Geerts1 reviewTotal number of Google reviews Dawn has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleThank you Marcus for doing quick service and and great job with our car.
- Price assessment: Reasonable price
Dawn HansenLocal Guide · 19 reviewsTotal number of Google reviews Dawn has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleThese guys are awesome!! Quick response, polite, professional and so helpful. Even though I was not stranded on the side of the road, they still made me a priority. Good customer service from a reputable company alleviates any stressful situation. Marcus did a great job with the tire change. Appreciate that he got me rolling down the road again!
- Price assessment: Reasonable price
- Services: Tire change
Trevor Lacy6 reviewsTotal number of Google reviews Trevor has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleKurt was quick, personable and good at what he does! The team was a pleasure to work with and provided great service.
- Price assessment: Reasonable price
- Services: Car towing
kiwiti Banvunyaki6 reviewsTotal number of Google reviews kiwiti has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleGreat price and great service especially the driver.
- Services: Car towing
Nate Troy2 reviewsTotal number of Google reviews Nate has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleProfessional and friendly service all around. My tow driver Marcus offered fast assistance and answered any questions I had. Would recommend this towing company and will use them again if the time comes.
Leah Dozeman5 reviewsTotal number of Google reviews Leah has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleI have to give an enormous shoutout to Marcus and Allendale Towing for rescuing me this evening. I was in tears on the side of extremely busy 31 North when my car broke down. I almost got myself into a very bad situation but was able to get over to the side of the highway without causing an accident for myself or others. After calling 4 different tow companies that all said they were unable to help me, I made a call to Allendale Towing and Wrecker. Spoke to Marcus who came to help me on his day off! It’s a Sunday night and he did not hesitate to meet me, load my car up safely and efficiently and bring me over 40 minutes one way to the auto body shop we use. I still am in tears thinking about the kindness of this man and the excellent service he provided. He immediately upon arrival asked if I was ok, since I was very shaken up. He was calm and I felt so much better when he came and promised that he could help me and get me to my destination. It reminded me tonight that there are good people in this world. People who look out for others, that do the right thing, that help people out in need. I can’t thank Marcus enough. Incredibly grateful for your help to me this evening. Allendale Towing has an incredible employee. I will 100% recommend this company to others. We are customers for life.
- Price assessment: Reasonable price
- Services: Car towing
Sawyer Hitchcock1 reviewTotal number of Google reviews Sawyer has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleHad Marcus help me out with getting my car unlocked when I locked my car keys inside. When we called him, he was there in 5 minutes. Got it all sorted out in about 15 mins. Awesome guy and great service.
- Price assessment: Great price
- Services: Car lockouts
Business details
- Address: 5245 Lake Michigan Dr, Allendale, MI 49401
- Phone: (616) 895-6229
- Website: allendaletowingandwreckerservice.com
- Service area: Kentwood, MI