iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%54+29.5Reliability 24%12+2.9Value 14%100+14.1Replies to reviews 7%100+7.1Craft & service penalty62−3.8Momentum penalty60−4Experts Score= 46Grade C: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.46SCORE
CGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#97 of 100 pet groomingiPosition by Experts Score among all companies we track in this category. · better than 3%
4.7★★★★★1,367 Google reviews · 23 photos
86%five-star reviews
4.43★last 12 monthsiAverage stars on reviews from the last 12 months only.
19.5%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Customers describe a 4.7-star rating based on 1367 reviews, highlighting professional grooming for dogs and cats, including nail trims, baths, and handling of senior or anxious pets. Recurring themes include punctuality, kind demeanor, and effective communication regarding specific needs. Common criticisms involve language barriers with some staff, missed appointments, and instances of improper grooming or vehicle safety issues.
Google rating: 4.7 out of 5 from 1,367 reviews (86% five-star).
Reviews on this page: 1,367 Google reviews (751 with written comments, 43 with photos).
Owner responses: the business replied to 100% of reviews.
Most recent review: October 17, 2026.
Service: Pet Groomer serving San Jose, California.
Data from Google, last updated October 25, 2026.
Score profile vs other pet grooming
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and replies to reviews; weakest: reliability.
Alpha Grooming Pet SalonPet Grooming median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Alpha Grooming Pet Salon: 54/100 on this factor. Category median: 86.C
54
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Alpha Grooming Pet Salon: 12/100 on this factor. Category median: 82.F
12
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Alpha Grooming Pet Salon: 62/100 on this factor. Category median: 97.B
62
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Alpha Grooming Pet Salon: 100/100 on this factor. Category median: 100.A
100
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Alpha Grooming Pet Salon: 60/100 on this factor. Category median: 100.B
60
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Alpha Grooming Pet Salon: 100/100 on this factor. Category median: 56.A
100
Bar = this company · dark tick = category median.
Star ratings
1,367 Google reviews we collected
4.7of 5
5 stars1,17286%
4 stars977%
3 stars91%
2 stars121%
1 star776%
Praise vs complaints
Phrases our text analysis found in 751 written reviews
94%praise
Praise93194%
Complaints646%
PriceiGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Price verdicts customers left with their Google review
100%fair
Great price933%
Reasonable1659%
Overpriced00%
Not sure27%
Topic share
How often each topic comes up in the written reviews
7topics
Quality & results29129%
Staff & attitude25926%
Speed & response17317%
Would recommend15215%
Communication495%
Price & value475%
Honesty & trust242%
What customers talk about
We read 751 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“Did a great job on time, professional and listen to what we wanted for our baby thank you very much”
“Poor service, lack of honesty, and no accountability.”
“My groomer is always professional and our Sebastian is a handful.”
“Later called their 800 number, a woman answered phone, very rudely accusing me cancelling the appointment myself last night at 10pm.”
“Milena was punctual and super meticulous- Harry's grooming in total took about 1 hour and 20 minutes.”
“No call, no show, and then no response when I contacted them about my appointment failure.”
“I would high recommend her for your grooming services.”
“If you love your dog and want them handled with care, I strongly DO NOT recommend this place.”
“We use their services about every 6 weeks and the communication has been helpful (if there is a request for a time change or someone is running late).”
“There was no communication made before arriving and I had to wait initially for an hour and a half to even see the groomer, and he told me that the ba…”
“The only other business I found who grooms cats wanted $190, so I think $120 is a great price in comparison.”
“The reason I gave 4 stars is because it was pricey.”
“Groomer David - Great job with my new rescue who has a history of abuse and some trust issues.”
“I feel like I got scammed and will never ever again use your service.”
People customers mention
Carlos20 reviews
Mauricio15 reviews
Vargas10 reviews
Lucas8 reviews
Fernando8 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired Alpha Grooming Pet Salon for 8 kinds of job. Pick one to see what they paid and said.
Katrina4 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a week ago★★★★★
My 10 month old GSD absolutely LOVED Junior and didn’t want to say goodbye after his appointment! Definitely would book again
Reasonable price
Vanesa4 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a month ago★★★★★
Excelente, Edelmira una paciencia y cuidados increibles con nuestra perrita, que no es facil
Hermelinda1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★
Nivea was my groomer for my lil old man. He was in pretty bad shape. Legs knotted and so may boogers on his eyes. She didn’t think she could help him but she performed a miracle and made him a new man. So so grateful for her. I would high recommend her for your grooming services.
Dog grooming
Elizabeth4 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★
A groomer came and stole my AirTag. Clearly he had reprogrammed it. He said he’d buy me a new one. Never came and cancelled my next appointment. I called the company and they did nothing.
Not sure
WILL3 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 months ago★★★★★
Junior was the best!! My cat MJ has some sanitary issues due to her fluffy fur so she needed a good bath with a trim. Junior eased my mind having done this before and MJ truly appreciated his calming demeanor. I will definitely ask for Junior again.
Reasonable priceCat grooming and styling
Ana12 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 5 months ago★★★★★
Erwin is an excellent groomer for my pet. Very kind and professional. Always grateful for the great service
My 10 month old GSD absolutely LOVED Junior and didn’t want to say goodbye after his appointment! Definitely would book again
Price assessment: Reasonable price
Response from the owner · 6 days ago
Hi Katrina, hearing that your 10 month old GSD loved his mobile dog grooming appointment with Junior made our day. That goodbye says a lot. Junior has a real gift for helping young dogs feel comfortable, calm, and happy during grooming. We’d love to see him again.
Tamara Romanek5 reviewsiTotal number of Google reviews Tamara has written across all businesses on Google Maps, not just this one.
Services: Dog ear cleaning, Dog anal gland expression, Dog grooming, Dog bathing and blow dry, Dog teeth brushing, Dog full service grooming, Dog nail trimming
Response from the owner · 3 weeks ago
Hi Tamara, we’re glad you had a great experience with our mobile pet grooming service. We appreciate the note about credit cards and understand how much easier that can make scheduling and payment. Feedback like this helps us improve for families who book dog grooming, cat grooming, and exotic pet grooming.
O3 reviewsiTotal number of Google reviews O has written across all businesses on Google Maps, not just this one.
Thank you, O, for taking the time to share your experience with Alpha Grooming Pet Salon. We are thrilled to hear that our mobile pet grooming services met your expectations. Our team is dedicated to providing expert and professional grooming to all pets, whether dogs, cats, or exotic animals, right at your doorstep. Your feedback motivates us to continue delivering the best care to our community. If you have any additional feedback or need further assistance, please don't hesitate to reach out. We look forward to serving you and your pets again in the future.
Vanesa Dellacqua4 reviewsiTotal number of Google reviews Vanesa has written across all businesses on Google Maps, not just this one.
Excelente, Edelmira una paciencia y cuidados increibles con nuestra perrita, que no es facil
Response from the owner · a year ago
Agradecemos sinceramente tu excelente calificación, Vanesa. Nos complace saber que quedaste satisfecha con nuestro servicio en Alpha Grooming Pet Salon en Burlingame. ¡Esperamos verte pronto!
Summer Brue-Mediana3 reviewsiTotal number of Google reviews Summer has written across all businesses on Google Maps, not just this one.
My pup just got his nails trimmed. His groomer was great!
Price assessment: Not sure
Services: Cat nail trimming
Response from the owner · a year ago
Thank you so much for the wonderful review, Summer! I'm delighted to hear that Thor loves his new haircut and that Milena made a great impression with her kind and caring service. We look forward to seeing you and Thor again soon!
Hermelinda Martinez1 reviewiTotal number of Google reviews Hermelinda has written across all businesses on Google Maps, not just this one.
Nivea was my groomer for my lil old man. He was in pretty bad shape. Legs knotted and so may boogers on his eyes. She didn’t think she could help him but she performed a miracle and made him a new man. So so grateful for her. I would high recommend her for your grooming services.
Services: Dog grooming
Response from the owner · 2 months ago
Hello Hermelinda, we're thrilled to hear about your positive experience with Nivea at Alpha Grooming Pet Salon. It's heartwarming to know that she could help transform your little one's look and comfort. Our team takes pride in providing top-notch mobile grooming services, whether it's for dogs, cats, or even exotic pets. Thank you so much for your kind words and recommendation. We look forward to serving you and your furry friend again in the future. Warm regards, the Alpha Grooming team.
Elizabeth Quiroga4 reviewsiTotal number of Google reviews Elizabeth has written across all businesses on Google Maps, not just this one.
A groomer came and stole my AirTag. Clearly he had reprogrammed it. He said he’d buy me a new one. Never came and cancelled my next appointment. I called the company and they did nothing.
Price assessment: Not sure
Response from the owner · 2 months ago
Hello Elizabeth, we're genuinely sorry to hear about your experience. Your feedback is important to us, and we understand how troubling this situation must be. We assure you that this does not reflect our standards for professionalism and trust. We'll be investigating this matter thoroughly to address your concerns and improve our services. Please reach out to us at your earliest convenience so that we can resolve this issue for you. Thank you for bringing this to our attention.
Lauren Castaneda1 reviewiTotal number of Google reviews Lauren has written across all businesses on Google Maps, not just this one.
Hello Lauren, thank you so much for your kind words! We're thrilled to hear that you're very happy with how Zoey looks after her grooming session. At Alpha Grooming Pet Salon, we take great pride in providing top-notch mobile grooming services for all pets, whether they're dogs, cats, or more exotic companions. We strive to deliver not only a convenient service but also a positive and professional experience for both pets and their owners. If you need anything in the future, please don't hesitate to reach out. We look forward to pampering Zoey again soon!
WILL PINEDA3 reviewsiTotal number of Google reviews WILL has written across all businesses on Google Maps, not just this one.
Junior was the best!! My cat MJ has some sanitary issues due to her fluffy fur so she needed a good bath with a trim. Junior eased my mind having done this before and MJ truly appreciated his calming demeanor. I will definitely ask for Junior again.
Price assessment: Reasonable price
Services: Cat grooming and styling
Response from the owner · 11 months ago
Thank you, Will, for your kind words about Henry! We're thrilled to hear that your experience with our mobile grooming service was positive and that Henry exceeded your expectations with his expertise in trimming your cat's nails. At Alpha Grooming Pet Salon, we strive to provide the best care and convenience for all pets right at your doorstep. We look forward to serving you and your furry friends again soon!
Tiffanie Chong3 reviewsiTotal number of Google reviews Tiffanie has written across all businesses on Google Maps, not just this one.
Milena had her work cut out for her with my poor Harry. His grooming was much overdue as in his advanced age (17), he has trouble upkeeping himself. I was less concerned with his look and asked for all over very short cut for his comfort, so I know he looks a little funny but he was returned to me clean, dry, mat free, and most importantly, safe and happy! He came back with a cute bowtie collar shown in photos. I had him on a good amount of gabapentin, recommend others do, too. Milena was punctual and super meticulous- Harry's grooming in total took about 1 hour and 20 minutes. I so appreciate the work she put in for my old guy, now he is so soft and undoubtedly, much more comfortable. She even trimmed his face so it lined up better with his body. The only other business I found who grooms cats wanted $190, so I think $120 is a great price in comparison. Overall, I'm really happy with my experience and only have positive things to say.
Hi Tiffanie,
Thank you so much for your thoughtful review! We're delighted to hear that Milena was able to make Harry's grooming experience comfortable and stress-free, especially given his age and special needs.
We understand that senior pets require extra patience and care, and we're so glad Harry came back feeling clean, comfortable, and happy. Milena will be thrilled to know that her punctuality, attention to detail, and gentle approach made such a positive impression.
Thank you for trusting us with Harry's care and for sharing your experience. It means a lot to hear that you found value in the service and that Harry is now feeling softer, more comfortable, and mat-free. We love that he enjoyed his new bowtie, too!
We truly appreciate your kind words and look forward to caring for Harry again in the future. Please give your sweet boy some extra love from all of us!
Warm regards,
The Alpha Grooming Team 🐾
