Analyzing 8,143,7508.1M ReviewsFor 23,03223K Experts
Customers frequently praise the Morehead City location for knowledgeable staff who provide patient, pressure-free assistance in selecting furniture, along with affordable pricing and helpful delivery support. However, recurring criticisms involve unreliable delivery schedules, damaged goods upon arrival, and unresolved issues with defective products or financing terms. The store maintains a 4.6 rating from 467 reviews, with the owner replying to 95% of them.
Data from Google, last updated October 28, 2026.
Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and replies to reviews; weakest: reliability.
Bar = this company · dark tick = category median.
466 Google reviews we collected
Phrases our text analysis found in 387 written reviews
How often each topic comes up in the written reviews
We read 387 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“Great service, very friendly and helpful employees.”
“The man greeting us wasn't very helpful or accommodating.”
“Delivery of furniture went very well, with excellent service.”
“…gn the acceptance knowing the bed was defective (shame on us for not thoroughly inspecting), and then said there was nothing they can do about it.…”
“I highly recommend the Morehead City store and seek out James to help you!”
“Will not be shopping here again and do not recommend anyone else shopping there either.”
“The pricing was affordable and the fabric on our new pieces was perfect for a house with a cat and 2 goldens.”
“What a rip off.”
“She has such a bubbly personality and captured my husband's and my attention right away with her warm greeting when we entered the store.”
“On my fourth visit on 3/11/23 for it to all be done correctly, there was a no call no show.”
“She answered all our questions and made our furniture purchase so easy!”
“…to be delivered by end of April… wish someone would’ve told us that…poor communication all around.…”
“She’s honest about the products and she is super friendly.”
“A bit shady in my opinion.”
praise complaint · found by our text analysis, Google review wording unchanged.
Bobbi was so helpful! She was knowledgeable and patiently assisted us in finding the perfect bedroom sets for our daughters. I appreciate how much effort and attention she gave in helping us make our purchase.
Great time with Bobbi. No presure, just lots of good information and support. Expecting the exact same from my new chair.
Bobbi is our favorite salesman ever. We’ve bought so much furniture from Ashley’s over the years and Bobbi always helps us make our purchases. She’s honest about the products and she is super friendly.
We had an amazing experience at Ashley Home Store. Bobbi helped us find a new recliner that would work for our household. With her great approach to meeting our needs, we also bought a new couch. The pricing was affordable and the fabric on our new pieces was perfect for a house with a cat and 2 goldens. Bobbi was a…
Our salesman James, took excellent care of us during 2 different visits. Delivery of furniture went very well, with excellent service. I highly recommend the Morehead City store and seek out James to help you!
We had a wonderful shopping experience thanks to Bobbi! She was very helpful, attentive, and patient throughout the process of choosing our sofa. She made us feel comfortable and helped make the whole experience enjoyable and stress-free. We truly appreciate her excellent customer service and would definitely come…
4.6 ★★★★★ 467 reviews on Google · rating breakdown
Reviews from Google, shown as published (original wording, unedited).
Bobbi was so helpful! She was knowledgeable and patiently assisted us in finding the perfect bedroom sets for our daughters. I appreciate how much effort and attention she gave in helping us make our purchase.
Great time with Bobbi. No presure, just lots of good information and support. Expecting the exact same from my new chair.
Thank you Rick for shopping with us. We appreciate the positive comments of your experience.
Great service, very friendly and helpful employees.
Sam, thank you for allowing us to furnish your home.
Bobbi is our favorite salesman ever. We’ve bought so much furniture from Ashley’s over the years and Bobbi always helps us make our purchases. She’s honest about the products and she is super friendly.
Thank you Crystal for the feedback. Hope to see you again soon.
We had an amazing experience at Ashley Home Store. Bobbi helped us find a new recliner that would work for our household. With her great approach to meeting our needs, we also bought a new couch. The pricing was affordable and the fabric on our new pieces was perfect for a house with a cat and 2 goldens. Bobbi was a very helpful addition to our shopping trip.
Thank you Susie for the positive comments about your shopping experience. We appreciate your business and are honored to have you as part of our Ashley Family.
Our salesman James, took excellent care of us during 2 different visits. Delivery of furniture went very well, with excellent service. I highly recommend the Morehead City store and seek out James to help you!
Thank you for shopping with us Cindy! We appreciate the positive comments of your experience.
We had a wonderful shopping experience thanks to Bobbi! She was very helpful, attentive, and patient throughout the process of choosing our sofa. She made us feel comfortable and helped make the whole experience enjoyable and stress-free. We truly appreciate her excellent customer service and would definitely come back to purchase more furnitures from her in the future!
Thank you for allowing us to furnish your home. We appreciate your business and look forward to seeing you again soon.
Our sales representative, Bobbi P. was excellent! She was friendly, knowledgeable, and professional. She let my husband and I look without feeling we were being pressured into a sale. She answered all our questions thoroughly.
Thank you Jennifer for the positive words of your experience. We appreciate the opportunity to earn your business and look forward to seeing you again soon.
Excellent service; fair and reasonable prices. Professional staff.
Thank you Norma for allowing us to assist. We appreciate your business.
Bobbi was incredibly helpful from start to finish. Super knowledgeable and explained all my options. Couldn’t recommend her more!
Thank you Brittany for the positive words of your experience. We appreciate the opportunity to earn your business.
Analyzing 8,143,7508.1M ReviewsFor 23,03223K Experts
