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Assured Security

Security system supplier · Minneapolis, MN · reviewed since 2014

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%50+27.3Reliability 24%37+9Value 14%80+11.3Replies to reviews 7%100+7.1Craft & service penalty75−2.5Momentum penalty20−8Experts Score= 44Grade C: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.44SCORE
CGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#42 of 43 cctv installation servicesPosition by Experts Score among all companies we track in this category. · better than 2%
4.6 ★★★★★ 108 Google reviews · 17 photos
83%five-star reviews
4.05★last 12 monthsAverage stars on reviews from the last 12 months only.
13%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
69%reviews answered by the owner
$49typical billMedian bill customers of this company reported in their reviews (needs 3+ priced reviews).

Assured Security at a glance

Google reviewers rate Assured Security 4.6 out of 5 based on 108 reviews, with the owner responding to 69% of them. Customers frequently praise the company for prompt communication, professional installation of access control and camera systems, and efficient key duplication services. Recurring themes highlight responsive customer service and thorough technical support for commercial properties. However, some low-star reviews cite unprofessional behavior, unauthorized key releases, and pricing concerns compared to local competitors.

  • Google rating: 4.6 out of 5 from 108 reviews (83% five-star).
  • Reviews on this page: 108 Google reviews (83 with written comments, 5 with photos).
  • Owner responses: the business replied to 69% of reviews.
  • Most recent review: September 25, 2026.
  • Service: CCTV Installation serving Minneapolis, Minnesota.

Data from Google, last updated November 3, 2026.

Score profile vs other cctv installation services

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: replies to reviews and value; weakest: momentum.

Satisfaction50Reliability37Craft & service75Value80Momentum20Replies to reviews100Satisfaction: 50 (median 91)Reliability: 37 (median 87)Craft & service: 75 (median 98)Value: 80 (median 100)Momentum: 20 (median 100)Replies to reviews: 100 (median 82)
Assured SecurityCctv Installation Services median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Assured Security: 50/100 on this factor. Category median: 91.C
50
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Assured Security: 37/100 on this factor. Category median: 87.D
37
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Assured Security: 75/100 on this factor. Category median: 98.B
75
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Assured Security: 80/100 on this factor. Category median: 100.A
80
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Assured Security: 20/100 on this factor. Category median: 100.D
20
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Assured Security: 100/100 on this factor. Category median: 82.A
100

Bar = this company · dark tick = category median.

Star ratings

108 Google reviews we collected

  • 5 stars9083%
  • 4 stars98%
  • 3 stars11%
  • 2 stars11%
  • 1 star76%

Praise vs complaints

Phrases our text analysis found in 83 written reviews

  • Praise11798%
  • Complaints33%

PriceGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Price verdicts customers left with their Google review

  • Great price542%
  • Reasonable650%
  • Overpriced18%
  • Not sure00%
$49-91% vs typical cctv installation services

Middle half of what 9 customers paid ($5–$637) · gold mark = category median.

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude3428%
  • Speed & response3025%
  • Quality & results1916%
  • Would recommend1714%
  • Price & value108%
  • Communication65%
  • Honesty & trust43%

What customers talk about

We read 83 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “Very helpful with questions and solutions when things needed to pivot due to the age of our building and how some of the installation could work.”
  • “They are always prompt in addressing our concerns and needs.”
  • “They did a wonderful job selling us a fantastic camera system.”
  • “I would recommend reaching out to Assured Security for any of your security needs.”
  • “I came here for only car key cut and they got it done in 2 mins and charged for reasonable price”
  • “He is so great with communication, answering questions and of course helping with entry systems at multiple properties.”
  • “Trustworthy and service-oriented, Assured Security installed a security system for our church last year.”

People customers mention

  • Solutions 3 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Reviews for your job

Customers hired Assured Security for 8 kinds of job. Pick one to see what they paid and said.

Recent priced reviews

Jodi6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

I have contacted Daniel Hegwood at Assured Security about my security needs for several associations. They are always prompt in addressing our concerns and needs. Daniel has always communicated well. I would recommend reaching out to Assured Security for any of your security needs. Fob Systems, call boxes, locks, etc.

Paid $500+Reasonable priceSafe lock install, open & repairLock rekeyingInstallation
Lerew2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

Assured Security did an excellent job implementing access control, surveillance cameras, and alarm systems at one of our properties. Their team was professional, responsive, and knowledgeable from start to finish. The project was completed efficiently, and the systems have performed exactly as expected. Highly…

Paid $500+Reasonable priceInstallationSecurity door locksNew key fob creation
Tony5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★

Excellent customer service. I was one of those customers today that came in and described what I needed, incorrectly. They built what I asked for and I immediately knew I forgot to mention a key (excuse the pun) piece of information. With no hesitation, they promptly got me what I actually needed in the first place.

Paid $40–60Reasonable priceDoor lock & bolt hardware installation
Luke6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 9 months ago★★★★★

Always a great experience. I know that i am in good hands when working with this team!

Paid $200+Great priceSecurity door locks
SteveLocal Guide · 85 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

Fast and friendly service, but the key that I had made didn't work. I went back in a few days later, and they made me a key that did work. They fixed the issue promptly.

Paid $1–20Great priceCar key copying
Michelle7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Ace Hardware in Apple Valley referred me to use this place to help me a new key made for my truck tool box. I was extremely impressed by how they made his key for me. It took a few days to complete this project. I’m thrilled with how this project turned out and how quickly it was done! They only charged me $10…

Paid $1–20Great priceLock rekeying

Photos

Customer reviews

4.6 ★★★★★ 108 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Jobs customers hired them for — from Google's service tags and the review text
Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
Yong2 reviewsTotal number of Google reviews Yong has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Unprofessional

Response from the owner · 4 weeks ago

Yong, I'm sorry to hear about your experience working with us. We'd love to hear how we can improve. Please contact our Customer Service Manager, Tom, at [email protected] and he'd be happy to discuss further.

Samantha Troje3 reviewsTotal number of Google reviews Samantha has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I've been working with Daniel and the team at Assured Security for two years now. He is so great with communication, answering questions and of course helping with entry systems at multiple properties. Assured Security makes it easy and simple for set-up and access. Highly recommend!

Response from the owner · a month ago

Thank you for the 5-star review and recommendation! We’re thrilled to hear Daniel and our team have made managing access across your properties easy and straightforward. We truly appreciate your continued trust in Assured Security!

Osseo Patrick3 reviewsTotal number of Google reviews Osseo has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I had Assured install a relatively large security camera system at one of our businesses. They did a wonderful job selling us a fantastic camera system. Their techs were highly communicative and thorough. Very pleased with the outcome.

  • Services: Service not listed
Response from the owner · 2 months ago

Thank you for the 5-star review! We’re glad you’re pleased with your new camera system and the communication and thoroughness of our team. We appreciate you choosing Assured Sec

Jake Potter3 reviewsTotal number of Google reviews Jake has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Worked with one of their salesman as I needed a Smart lock installed. I needed them to install and provide the electric 12v strike and wire the other parts I had from my API provider. He said they were not able to do the job but, he seemed like he was more worried about trying to get me to switch to a different API company. All I can say is buyer beware as all they did is waste my time and delay my project.

Response from the owner · 2 months ago

Jake, we’re sorry your experience with Assured Security did not meet your expectations. We understand your frustration with the time spent discussing your project and the resulting delay. Our manager, Tyler, has reached out directly to apologize and discuss your concerns. We appreciate your feedback and will use it to help us improve how we communicate project requirements and capabilities with our customers.

Jodi Alperin6 reviewsTotal number of Google reviews Jodi has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I have contacted Daniel Hegwood at Assured Security about my security needs for several associations. They are always prompt in addressing our concerns and needs. Daniel has always communicated well. I would recommend reaching out to Assured Security for any of your security needs. Fob Systems, call boxes, locks, etc.

  • Price assessment: Reasonable price
  • Price: $500+
  • Services: Safe lock install, open & repair, Lock rekeying, Installation, Security door locks
Response from the owner · 2 months ago

Thank you for the 5-star review and recommendation! We’re glad Daniel and the Assured Security team have provided prompt, responsive service for your associations. We appreciate your continued trust in us!

Kathy Ekwall9 reviewsTotal number of Google reviews Kathy has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

We've worked with Assured on a number of projects and are always satisfied. Most recently we installed fob/keypad access to each of our entrance doors as well as outside cameras. All are a great addition to help with safety and security in and around our building. The fob/keypad entry is great, we have a few building partners and a lot of groups that use our space, this system allows me to assign access and even control access to what door they come in. We are very pleased with these additions to our building access and security. We are also very pleased with the Assured team, from our rep, Daniel to each technician that helped with installation, they have all been great. Very helpful with questions and solutions when things needed to pivot due to the age of our building and how some of the installation could work. Highly recommend this company and the Brivo (fob/keypad system) and Eagle Eye (cameras) products they install.

  • Price assessment: Reasonable price
  • Price: $500+
  • Services: Installation, New key fob creation, Service not listed
Response from the owner · 2 months ago

Thank you, Kathy, for the 5-star review and your continued trust in Assured Security! We’re glad Daniel and our technicians could provide solutions that work well for your building and its unique needs. We truly appreciate your recommendation!

Nikki Youngquist7 reviewsTotal number of Google reviews Nikki has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I manage a property where Assured Security installed a new access system. The new system, Brivo, is easy to use and the install was great! Very user friendly. They also installed a new camera system that is so much better than what was there before. Simple systems with ease to look through past data. Assured is fantastic to work with and has a team that is available to help when questions arise. 10 out of 10.

Response from the owner · 2 months ago

Thank you, Nikki, for the 5-star review! We’re glad you’re enjoying the ease and functionality of your new access control and camera systems. We appreciate your trust in Assured Security and the 10 out of 10!

Karen RascheLocal Guide · 27 reviewsTotal number of Google reviews Karen has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Great customer service! Very patient and explained things well for those of us not great with technology. Install was excellent and cleaned up working around my business to keep things running smooth. Continued support after install, which is so nice. Highly recommend.

  • Price assessment: Reasonable price
  • Services: Installation
Response from the owner · 2 months ago

Thank you, Karen, for the 5-star review and recommendation! We’re glad our team took the time to explain everything clearly and worked around your business to keep things running smoothly during installation. Providing ongoing support after the project is just as important to us, and we appreciate you choosing Assured Security!

Lerew Kaas2 reviewsTotal number of Google reviews Lerew has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Assured Security did an excellent job implementing access control, surveillance cameras, and alarm systems at one of our properties. Their team was professional, responsive, and knowledgeable from start to finish. The project was completed efficiently, and the systems have performed exactly as expected. Highly recommend Assured Security for commercial security solutions.

  • Price assessment: Reasonable price
  • Price: $500+
  • Services: Installation, Security door locks, New key fob creation
Response from the owner · 2 months ago

Thank you for the 5-star review! We appreciate your trust in Assured Security and are glad our team delivered a smooth experience and security solutions that are working as expected. Thank you for the recommendation!

Mason Pinder1 reviewTotal number of Google reviews Mason has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Flipped us off and brake checked us. Bad look for your employee.

  • Price assessment: Overpriced
Response from the owner · 3 months ago

Thank you for bringing this to our attention. We take concerns about our employees' conduct very seriously, and we're sorry to hear about your experience. We'd appreciate the opportunity to learn more about what happened. Please contact Tyler at your convenience so we can discuss the situation further and investigate. Your feedback is important to us, and we want to address it appropriately. Tyler's contact information is [email protected] or 612-513-4521. Thank you for taking the time to let us know.

Assured Security on Google Maps →

Business details