Tax preparation service · Norwalk, CT · reviewed since 2018
iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%94+51.3Reliability 24%95+23Value 14%97+13.7Replies to reviews 7%99+7Craft & service penalty99−0.1Experts Score= 95Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.95SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#15 of 40 document preparation servicesiPosition by Experts Score among all companies we track in this category. · better than 64%
4.9★★★★★95 Google reviews · 10 photos
97%five-star reviews
4.88★last 12 monthsiAverage stars on reviews from the last 12 months only.
0%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Avance Professional Services - East Main at a glance
Google reviewers rate Avance Professional Services 4.9 out of 5 based on 95 reviews, with the owner responding to every comment. Customers frequently praise the staff for their punctuality, clear communication, and reasonable pricing during tax preparation and financial services. Many note that the team explains complex tax details thoroughly and offers bilingual support. The only recurring criticism in the low-star excerpts is a general statement calling the business the worst place for taxes, without providing specific details.
Google rating: 4.9 out of 5 from 95 reviews (97% five-star).
Reviews on this page: 95 Google reviews (78 with written comments).
Owner responses: the business replied to 100% of reviews.
Most recent review: June 30, 2026.
Service: Document Preparation Service serving Norwalk, Connecticut.
Data from Google, last updated October 28, 2026.
Score profile vs other document preparation services
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and craft & service; weakest: satisfaction.
This companyDocument Preparation Services median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Avance Professional Services - East Main: 94/100 on this factor. Category median: 92.A
94
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Avance Professional Services - East Main: 95/100 on this factor. Category median: 87.A
95
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Avance Professional Services - East Main: 99/100 on this factor. Category median: 98.A
99
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Avance Professional Services - East Main: 97/100 on this factor. Category median: 98.A
97
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Avance Professional Services - East Main: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Avance Professional Services - East Main: 99/100 on this factor. Category median: 79.A
99
Bar = this company · dark tick = category median.
Star ratings
95 Google reviews we collected
4.9of 5
5 stars9297%
4 stars11%
3 stars11%
2 stars00%
1 star11%
Praise vs complaints
Phrases our text analysis found in 78 written reviews
98%praise
Praise12798%
Complaints22%
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude4333%
Quality & results3124%
Would recommend2318%
Communication1512%
Speed & response119%
Price & value32%
Honesty & trust32%
What customers talk about
We read 78 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“They provide great service with very friendly staff, and their prompt attention helps you with any questions or concerns.”
“Excellent service, I loved it and I highly recommend them.”
“Worst place to ever to do your taxes.”
“I recommend her for taxes and tax id for in state and out of state.”
“They are very humble and quick, and I loved how they walked me through every steps with details during whole tax filing process.”
“Excellent service, they attended to me immediately, very friendly and very professional in their work, I recommend them 100%.”
“Prices were reasonable too—definitely sticking with them next year!”
“My husband and I have entrusted trust them with all our simple tax and financial needs as we navigated being married together.”
People customers mention
Jovanny6 reviews
Ortiz3 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Recent reviews
JjuanLocal Guide · 66 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★
The staff is very knowleable and very helpful. The owners are some of the most proffesional people i have had the pleasure of doing business with.
True proffessional. Thank you.
SS4 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★
Great service! Martha is very kind and knowledgeable. Answered all our questions with ease. She's bilingual which is a plus for ppl who need it. I recommend her for taxes and tax id for in state and out of state.
Income tax return filing
YYasminLocal Guide · 13 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 8 months ago★★★★★
Martha is the best. I’ve been doing my personal and business taxes with her for a few years now. I highly recommend Avance for tax preparation.
IIngrid4 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 8 months ago★★★★★
La experiencia que e tenido con Avance a sido muy buena, es un buen servicio con personal muy amable y la atención es muy pronta te ayudan con tus dudas e inquietudes. Gracias por resolver todo con prontitud y satisfacción
DDinora2 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 9 months ago★★★★★
Muy buen servicio me encantó y lo recomiendo son personas de calidad Dios me los bendiga me ayudó en todo
CCyn5 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
This place was beyond amazing and helped me understand taxes out of all the places i've been to this really is it was an eye opener. HIGHLY recommend Jhovanny hes AMAZING!
Thank you so much for your trust and for taking the time to share your experience! At Avance Professional Services, we are committed to providing professional and reliable service. We look forward to the opportunity to assist you with your tax preparation needs in the future.
Together, we move forward! 💙
J
juan romanLocal Guide · 66 reviewsiTotal number of Google reviews juan has written across all businesses on Google Maps, not just this one.
The staff is very knowleable and very helpful. The owners are some of the most proffesional people i have had the pleasure of doing business with.
True proffessional. Thank you.
Response from the owner · 2 weeks ago
Thank you so much for your kind words and for taking the time to share your experience! We truly appreciate your trust and recognition of our team. At Avance Professional Services, we take pride in providing knowledgeable, professional, and friendly service. We look forward to continuing to assist you with your tax preparation and other professional service needs in the future. Thank you for choosing us! 💙
S
S4 reviewsiTotal number of Google reviews S has written across all businesses on Google Maps, not just this one.
Great service! Martha is very kind and knowledgeable. Answered all our questions with ease. She's bilingual which is a plus for ppl who need it. I recommend her for taxes and tax id for in state and out of state.
Services: Income tax return filing
Response from the owner · 6 months ago
Thank you so much for the kind review! We’re thrilled that you’re happy with our service and look forward to preparing your taxes next year.
Y
YasminLocal Guide · 13 reviewsiTotal number of Google reviews Yasmin has written across all businesses on Google Maps, not just this one.
La experiencia que e tenido con Avance a sido muy buena, es un buen servicio con personal muy amable y la atención es muy pronta te ayudan con tus dudas e inquietudes. Gracias por resolver todo con prontitud y satisfacción
Response from the owner · 5 months ago
¡Muchísimas gracias por sus palabras y por la confianza en nuestro equipo! Nos alegra saber que ha tenido una buena experiencia con Avance. Siempre estamos comprometidos en brindar un servicio amable, rápido y de calidad para ayudarles con todas sus dudas e inquietudes. ¡Gracias por permitirnos servirle!
D
Dinora Portillo2 reviewsiTotal number of Google reviews Dinora has written across all businesses on Google Maps, not just this one.
I had an amazing experience here. Quick and professional service.
Response from the owner · 5 months ago
Thank you so much for your kind words! We’re glad you had an amazing experience and appreciate your trust in our team. We look forward to assisting you again in the future!
C
Cyn Gamez5 reviewsiTotal number of Google reviews Cyn has written across all businesses on Google Maps, not just this one.
This place was beyond amazing and helped me understand taxes out of all the places i've been to this really is it was an eye opener. HIGHLY recommend Jhovanny hes AMAZING!
Response from the owner · 5 months ago
Thank you so much for your wonderful review! We’re very happy to hear that your experience with us was helpful and informative. Thank you as well for recognizing Jovanny’s work — we truly appreciate your recommendation and support!
S
Shanty Perry4 reviewsiTotal number of Google reviews Shanty has written across all businesses on Google Maps, not just this one.
