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Better Homes and Gardens Real Estate The Masiello Group

Real estate agency · Augusta, ME · reviewed since 2017

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%84+53.4Reliability 28%73+20.6Replies to reviews 8%45+3.7Craft & service penalty99−0.1Momentum penalty78−2.2Experts Score= 75Not enough data for value; its weight is shared by the others.Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.75SCORE
BGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#109 of 124 home staging servicesPosition by Experts Score among all companies we track in this category. · better than 12%
4.8 ★★★★★ 61 Google reviews · 9 photos
93%five-star reviews
4.57★last 12 monthsAverage stars on reviews from the last 12 months only.
5%1–2★, last 20 reviewsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
15%reviews answered by the owner
Sep 2026latest review

Better Homes and Gardens Real Estate The Masiello Group at a glance

Google reviewers rate the agency 4.8 out of 5 based on 61 reviews. Clients frequently praise agents for their punctuality, thorough communication, and ability to guide buyers and sellers through complex transactions, including remote sales and first-time purchases. Recurring themes include professional organization, detailed market knowledge, and supportive assistance during negotiations. A minority of low-star reviews cite a lack of responsiveness to phone calls and allegations of bias toward sellers during buyer representation.

  • Google rating: 4.8 out of 5 from 61 reviews (93% five-star).
  • Reviews on this page: 61 Google reviews (37 with written comments).
  • Owner responses: the business replied to 15% of reviews.
  • Most recent review: September 1, 2026.
  • Service: Home Staging Service serving Augusta, Maine.

Data from Google, last updated November 1, 2026.

Score profile vs other home staging services

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and satisfaction; weakest: replies to reviews.

Satisfaction84Reliability73Craft & service99Value–Momentum78Replies to reviews45Satisfaction: 84 (median 97)Reliability: 73 (median 97)Craft & service: 99 (median 99)Momentum: 78 (median 100)Replies to reviews: 45 (median 63)
This companyHome Staging Services median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Better Homes and Gardens Real Estate The Masiello Group: 84/100 on this factor. Category median: 97.A
84
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Better Homes and Gardens Real Estate The Masiello Group: 73/100 on this factor. Category median: 97.B
73
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Better Homes and Gardens Real Estate The Masiello Group: 99/100 on this factor. Category median: 99.A
99
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 99.–
–
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Better Homes and Gardens Real Estate The Masiello Group: 78/100 on this factor. Category median: 100.B
78
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Better Homes and Gardens Real Estate The Masiello Group: 45/100 on this factor. Category median: 63.C
45

Bar = this company · dark tick = category median.

Star ratings

61 Google reviews we collected

  • 5 stars5793%
  • 4 stars12%
  • 3 stars00%
  • 2 stars12%
  • 1 star23%

Praise vs complaints

Phrases our text analysis found in 37 written reviews

  • Praise5695%
  • Complaints35%

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude1729%
  • Would recommend1119%
  • Communication915%
  • Quality & results814%
  • Honesty & trust712%
  • Speed & response610%
  • Price & value12%

What customers talk about

We read 37 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “Great realtors, friendly, competent, attentive, thorough”
  • “I’m so grateful for her guidance, and I wholeheartedly recommend her to anyone looking to buy or sell a home.”
  • “Taylor was onsight for the appraisal, she was easily accessible throughout the entire process, explaining anything we did not understand.”
  • “She is not only a great realtor, but is incredibly knowledgeable about the structures themselves and very detail oriented.”
  • “Becky is not only knowledgeable and hardworking but also genuinely cares about her clients.”
  • “The required documentation was submitted to the lender in a timely manner and the entire process was completed from applicaiton to closing, in just 38…”
  • “With Karen’s help we were under contract just 2 days after listing and the offers received were all over asking price.”

People customers mention

  • Ally 4 reviews
  • Becky 4 reviews
  • Karter 4 reviews
  • Sarah 3 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Recent reviews

Melissa2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

Karen was a dream to work with. We could not have done this without her. She was there every step of the way, anticipating our needs before we even knew they existed! I would not buy and/or sell a house without her ever again!

Joshua4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★

Kayla is a gem. We are so lucky to have found her in pursuit of our dream home in Maine! She is not only a great realtor, but is incredibly knowledgeable about the structures themselves and very detail oriented. Her organization and communication were on point. She made time for all of our questions and updated us…

Anthony3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 11 months ago★★★★★

It was great working with Maura! She was extremely knowledgeable and kind, guiding us through the home buying process every step along the way

Mary2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

I enjoyed working with Ally when I sold my home of 35 years. She guided and supported me through some difficult decisions and glitches.

Maine2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Ally Karter is a true superstar. From the initial meeting to the final closing, Ally kept us informed, educated us, guided us, and handled every aspect of the transaction in seamless fashion. Also, if you look at Ally's resume, she has spent her entire professional life helping people and her community. We highly…

Paula5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Ally Karter was amazing! She had my home sold in less than 14 days!! Always kept me in the "now"! If I look to purchase a home again in the future, I will definitely reach out to Ally!!

Photos

Customer reviews

4.8 ★★★★★ 61 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
Levi Stanley1 reviewTotal number of Google reviews Levi has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Great realtors, friendly, competent, attentive, thorough

  • Property types: Undeveloped land
Melissa Bizier2 reviewsTotal number of Google reviews Melissa has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Karen was a dream to work with. We could not have done this without her. She was there every step of the way, anticipating our needs before we even knew they existed! I would not buy and/or sell a house without her ever again!

Joshua Deveault4 reviewsTotal number of Google reviews Joshua has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Kayla is a gem. We are so lucky to have found her in pursuit of our dream home in Maine! She is not only a great realtor, but is incredibly knowledgeable about the structures themselves and very detail oriented. Her organization and communication were on point. She made time for all of our questions and updated us as we went through the home buying process. Just a genuinely awesome human.

wendy brochu3 reviewsTotal number of Google reviews wendy has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Working with Taylor was an excellent choice. She provided resources when we needed them and all of her recommendations were very well thought out. Her experience and shared knowledge felt as though she were looking out for us every step of the way, sharing details we may have missed or things we simply would not have been aware of. Taylor was onsight for the appraisal, she was easily accessible throughout the entire process, explaining anything we did not understand. She went above and beyond to help us become home owners. Her expertise was invaluable. The required documentation was submitted to the lender in a timely manner and the entire process was completed from applicaiton to closing, in just 38 BUSINESS DAYS! (yes, we counted). Taylor is not only an asset to the demographic that she serves, she is an asset to the Masiello Group overall and we would highy recommend Taylor to anyone who is looking to purchase real estate in Maine.

Charles Piddock1 reviewTotal number of Google reviews Charles has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Made the move extremely smooth and as pleasant as it could be

Anthony D'Achille3 reviewsTotal number of Google reviews Anthony has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

It was great working with Maura! She was extremely knowledgeable and kind, guiding us through the home buying process every step along the way

Mary O'Brien2 reviewsTotal number of Google reviews Mary has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I enjoyed working with Ally when I sold my home of 35 years. She guided and supported me through some difficult decisions and glitches.

Francis Ofori1 reviewTotal number of Google reviews Francis has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Working with Becky Wilson of Better Homes and Gardens Real Estate to buy my first home was one of the best decisions I made. As a first-time homebuyer using an FHA loan and Maine State Housing, I knew there would be extra regulations to navigate—and thankfully, Becky knew them inside and out. Her deep understanding of the process helped us spot red flags in properties early on and negotiate with sellers to get the necessary fixes done, saving me from unexpected setbacks. Becky always came prepared. Before every showing, she texted me the property disclosures so I could review them in advance. She also brought printed copies and even carried a flashlight to help us inspect dark corners, basements, and hard-to-reach areas. She wasn’t just showing homes—she was doing thorough inspections right alongside me, always keeping my best interests in focus. Her dedication was unmatched. She worked tirelessly—sometimes late into the night—especially as we approached closing. Even when she was under the weather, she still showed up for viewings, which speaks volumes about her commitment and care. She is also an excellent negotiator. Becky made sure that any issue that could have stood in the way of closing on my home was addressed quickly and thoroughly. Her advocacy and persistence ensured everything moved forward smoothly. I had an emergency work calling out of state that came right before closing. Becky didn’t miss a beat—she immediately made accommodations to make things easier on my end and ensured that we closed on time without added stress. I couldn’t have asked for a better realtor. Becky is not only knowledgeable and hardworking but also genuinely cares about her clients. I’m so grateful for her guidance, and I wholeheartedly recommend her to anyone looking to buy or sell a home.

Maine Maniacs2 reviewsTotal number of Google reviews Maine has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Ally Karter is a true superstar. From the initial meeting to the final closing, Ally kept us informed, educated us, guided us, and handled every aspect of the transaction in seamless fashion. Also, if you look at Ally's resume, she has spent her entire professional life helping people and her community. We highly recommend Ally to any person or family looking to buy or sell a property.

Paula Thibeault5 reviewsTotal number of Google reviews Paula has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Ally Karter was amazing! She had my home sold in less than 14 days!! Always kept me in the "now"! If I look to purchase a home again in the future, I will definitely reach out to Ally!!

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