Bjorn's Brew logo

Bjorn's Brew

Coffee shop · Holladay, UT · reviewed since 2020

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%76+48.3Reliability 28%63+17.8Replies to reviews 8%100+8.2Momentum penalty96−0.4Experts Score= 74Not enough data for value; its weight is shared by the others.Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.74SCORE
BGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#17 of 31 ice cream shopsPosition by Experts Score among all companies we track in this category. · better than 47%
4.8 ★★★★★ 320 Google reviews · 24 photos
90%five-star reviews
4.76★last 12 monthsAverage stars on reviews from the last 12 months only.
7.2%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
92%reviews answered by the owner
Oct 2026latest review

Bjorn's Brew at a glance

Reviewers frequently praise the friendly staff, quick service, and quality of coffee and breakfast items, while noting the shop's support for animal shelters. However, lower-rated feedback highlights recurring issues with high prices, inconsistent drink preparation, and long drive-thru wait times. Some customers also expressed dissatisfaction with recent changes to menu items and branding.

  • Google rating: 4.8 out of 5 from 320 reviews (90% five-star).
  • Reviews on this page: 320 Google reviews (206 with written comments, 24 with photos).
  • Owner responses: the business replied to 92% of reviews.
  • Most recent review: October 25, 2026.
  • Service: Ice Cream Shop serving Holladay, Utah.

Data from Google, last updated October 28, 2026.

Score profile vs other ice cream shops

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: replies to reviews and momentum; weakest: reliability.

Satisfaction76Reliability63Craft & service–Value–Momentum96Replies to reviews100Satisfaction: 76 (median 83)Reliability: 63 (median 80)Momentum: 96 (median 100)Replies to reviews: 100 (median 59)
Bjorn's BrewIce Cream Shops median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Bjorn's Brew: 76/100 on this factor. Category median: 83.B
76
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Bjorn's Brew: 63/100 on this factor. Category median: 80.B
63
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet.–
–
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet.–
–
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Bjorn's Brew: 96/100 on this factor. Category median: 100.A
96
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Bjorn's Brew: 100/100 on this factor. Category median: 59.A
100

Bar = this company · dark tick = category median.

Star ratings

320 Google reviews we collected

  • 5 stars28790%
  • 4 stars113%
  • 3 stars103%
  • 2 stars93%
  • 1 star31%

Praise vs complaints

Phrases our text analysis found in 206 written reviews

  • Praise12195%
  • Complaints65%

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude6450%
  • Speed & response2318%
  • Would recommend1512%
  • Quality & results119%
  • Price & value119%
  • Honesty & trust32%

What customers talk about

We read 206 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “everything is super tasty and the staff is so nice.”
  • “When we got our ham and cheese croissant, my wife immediately said, ‘Now THIS is what a croissant should look like.”
  • “This is my go-to for morning coffee on the way to work.”
  • “Every Bjorn, every location always the best service and top notch coffee.”
    “I feel like nowadays food/beverage places have horrible customer service, but Bjorns went above and beyond to make sure I was taken care of.”
  • “The employees are so great they always make it worth it.”
    “Also stop raising your prices please, but if you must, please pay your wonderful employees more.”
  • “The staff are some of the kindest, most genuine people I’ve ever met—they always greet me and my pup Toast every morning, and he even gets a treat eve…”

People customers mention

  • Bjorns 4 reviews
  • Latte 4 reviews
  • Lake 3 reviews
  • Lola 3 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Recent reviews

Julianna2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★

Why did you guys change the croissant sandwich’s?? The original ones were so delicious Please bring them back!! Really don’t like the new ones

MarcLocal Guide · 8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★

I have had it with the indiscriminate and overinflated tipping policy at Bjorn's. An example: recently I was behind a car who had a lengthy, friendly chat with the barista after placing a very large order. It appeared they knew each other well. I noticed that she did not hand them the tablet to select a tip, even…

JenLocal Guide · 31 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

love this shop! everything is super tasty and the staff is so nice. I love their mission to help animal shelters too.

MikeLocal Guide · 286 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★

The coffee is always good except for the egg and potato cheese burrito ur potato was still raw and the burrito was cold

AnnikaLocal Guide · 16 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★

I LOVE Bjorns!! It’s such good food and drink and all the staff are so sweet! I think the mission is amazing

DalynLocal Guide · 18 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

When we got our ham and cheese croissant, my wife immediately said, ‘Now THIS is what a croissant should look like.’ Flaky, buttery, and actually substantial—none of that weak, underwhelming stuff you get at the big-name coffee chains.

Photos

Customer reviews

4.8 ★★★★★ 320 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
Jax Claybaugh6 reviewsTotal number of Google reviews Jax has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Great spot but the drive through is a bit finicky.

  • Meal type: Breakfast
  • Price per person: $1–10
  • Group size: 2 people
Kene Onochie10 reviewsTotal number of Google reviews Kene has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

My go too for 🔥coffee and other items.

Bjorn Larson2 reviewsTotal number of Google reviews Bjorn has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I FEIN OFF OF YOUR COFFEE. 10/10 Bjorn approved

Julianna2 reviewsTotal number of Google reviews Julianna has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Why did you guys change the croissant sandwich’s?? The original ones were so delicious Please bring them back!! Really don’t like the new ones

  • Meal type: Breakfast
  • Group size: Suitable for all group sizes
  • Special offers: Not sure
  • Wait time: Up to 10 min
Response from the owner · 2 months ago

Hi Julianna! Thank you so much for taking the time to leave us a review! We are always striving to provide the highest quality product to our customers and we changed our egg croissant line-up after struggling with some quality issues in the past. I am so sorry that you don't like them as much! We have lots of food options to offer and I would love to provide some new ideas for you if you want to follow up with an email to [email protected]. Again, thank you so much for the feedback as it can only help us improve! I look forward to hearing from you! -Erin M., Highland Manager

Marc PolingLocal Guide · 8 reviewsTotal number of Google reviews Marc has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I have had it with the indiscriminate and overinflated tipping policy at Bjorn's. An example: recently I was behind a car who had a lengthy, friendly chat with the barista after placing a very large order. It appeared they knew each other well. I noticed that she did not hand them the tablet to select a tip, even though it was a large order. When I drove up next to pick up a single cup of regular coffee, the tablet was thrust at me as I was requested to tip $1 minimum on a $2.75 drink. That's a 36% tip. And the tablet has options for even higher, pre-selected tips. I'm done with this place, done with tips for drive-thrus, and done with places that don't ask you to tip a percentage but instead a flat rate tip. It's brazen, it's dishonest, it's insulting to the customer, and it's bad business.

Response from the owner · 2 months ago

Hi Marc! I appreciate the feedback and I am so sorry that our tip screen has been causing frustration. Our tip screen will default to $1, $2, or $3 for any order under $10 and will change to a percentage-based tip amount for any order over $10. We totally understand and respect when customers opt for "no tip" and that option is also on our default screen. As another alternative, you can enter in any tip amount using the "custom tip" button. The "custom tip" button also has the option to select a percentage-based amount. Again, I am very sorry to hear of your experience and I hope you can give us another chance. If you have any further feedback or concerns I would love to hear from you at [email protected]. Our goal is to make sure that every customer leaves happy and satisfied and I am sorry we fell short of that today! Thank you again for the feedback as it can only help us improve! -Erin M., Highland Manager

Jen FergusonLocal Guide · 31 reviewsTotal number of Google reviews Jen has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

love this shop! everything is super tasty and the staff is so nice. I love their mission to help animal shelters too.

Response from the owner · 2 months ago

Hi Jen! Thank you so much for the kind words and for taking the time to leave us a review! We appreciate you and hope to see you again soon! -Erin M., Highland Manager

Bryce CattenLocal Guide · 49 reviewsTotal number of Google reviews Bryce has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Coffee is great and the customer service is always excellent

Response from the owner · 2 months ago

Hi Bryce! Thank you so much for the kind words and for taking the time to leave us a review! We appreciate you and hope to see you again soon! -Erin M., Highland Manager

Aubrey Carlson2 reviewsTotal number of Google reviews Aubrey has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Super friendly baristas and yummy coffee

Response from the owner · 4 months ago

Hi Aubrey! Thank you so much for the kind words and for taking the time to leave us a review! We appreciate you and hope to see you again soon! -Erin M., Highland Manager

Hope Feliciano10 reviewsTotal number of Google reviews Hope has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

always so kind and make great drinks!

Response from the owner · 4 months ago

Hi Hope! Thank you so much for the kind words and for taking the time to leave us a review! We appreciate you and hope to see you again soon! -Erin M., Highland Manager

Ricardo MartinezLocal Guide · 23 reviewsTotal number of Google reviews Ricardo has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

My girl loves it here so what makes her happy makes me happy

  • Price per person: $1–10
  • Group size: 3-4 people
  • Wait time: No wait
Response from the owner · 4 months ago

Hi Ricardo! Thank you so much for the kind words and for taking the time to leave us a review! We appreciate you and hope to see you again soon! -Erin M., Highland Manager

Bjorn's Brew on Google Maps →

Business details