
Parfé Diem
“God I can’t explain how cripplingly addicted I am to this place. BRING BACK PISTACHIO ENVY AND I WILL BE THERE EVERY WEEK. My favorite flavor by far and the one that had me coming back every day until it was gone.…” — Google review
We graded 10 companies on seven things customers actually report: satisfaction, reliability, workmanship, value, momentum, track record and how owners handle complaints.
From 14,964 Google reviews of 31 top-rated ice cream shops nationwide; 10 of them in Holladay, UT. Updated October 28, 2026.
Pick the job — we re-rank companies by how customers rated that exact job.
Experts Score 0–100Experts Score (0–100)Absolute quality first: recency-weighted star average (≈54%), share of 1–2★ reviews (≈24%), customers’ price verdicts (≈14%), owner replies to critical reviews (≈7%); minus up to 10 points each for complaints flagged in Google review highlights and for a real slide in recent ratings. Hover a company’s score on its page for the full breakdown. and a letter grade per factor (A = top 20% of ice cream shops).
| # | Company | ScoreExperts Score (0–100)Absolute quality first: recency-weighted star average (≈54%), share of 1–2★ reviews (≈24%), customers’ price verdicts (≈14%), owner replies to critical reviews (≈7%); minus up to 10 points each for complaints flagged in Google review highlights and for a real slide in recent ratings. Hover a company’s score on its page for the full breakdown. | FactorsFactor grades, in orderSatisfaction (54%): Recency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Reliability (24%): How rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Craft & service (0%): Google review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Value (14%): Customers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Momentum (0%): Penalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Replies to reviews (7%): How often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.One letter per factor score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = below 20. | ★Google star rating as shown on Google Maps. | Typical billMedian bill customers of this company reported in their reviews (needs 3+ priced reviews). |
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| 1 | A 92How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%90+57.2Reliability 28%95+26.8Replies to reviews 8%100+8.2Experts Score= 92Not enough data for value; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AA––AA | 4.91 | — | |
| 2 | A 92How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%93+59.1Reliability 28%94+26.5Replies to reviews 8%82+6.8Experts Score= 92Not enough data for value; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AA––AA | 4.94 | — | |
| 3 | A 90How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%93+59.1Reliability 28%89+25.1Replies to reviews 8%67+5.5Experts Score= 90Not enough data for value; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AA––AB | 4.93 | — | |
| 4 | B 74How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%76+48.3Reliability 28%63+17.8Replies to reviews 8%100+8.2Momentum penalty96−0.4Experts Score= 74Not enough data for value; its weight is shared by the others.Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | BB––AA | 4.78 | — | |
| 5 | B 73How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%79+50.2Reliability 28%80+22.6Replies to reviews 8%40+3.3Momentum penalty67−3.3Experts Score= 73Not enough data for value; its weight is shared by the others.Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | BA––BC | 4.84 | — | |
| 6 | B 71How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%78+49.6Reliability 28%74+20.9Replies to reviews 8%19+1.6Momentum penalty88−1.2Experts Score= 71Not enough data for value; its weight is shared by the others.Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | BB––AF | 4.78 | — | |
| 7 | B 69How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%68+43.2Reliability 28%69+19.5Replies to reviews 8%100+8.2Momentum penalty83−1.7Experts Score= 69Not enough data for value; its weight is shared by the others.Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | BB––AA | 4.73 | — | |
| 8 | B 68How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%64+40.7Reliability 28%70+19.8Replies to reviews 8%95+7.8Experts Score= 68Not enough data for value; its weight is shared by the others.Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | BB––AA | 4.66 | — | |
| 9 | B 68How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%74+47Reliability 28%65+18.4Replies to reviews 8%34+2.8Experts Score= 68Not enough data for value; its weight is shared by the others.Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | BB––AD | 4.75 | — | |
| 10 | C 53How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%61+38.8Reliability 28%50+14.1Replies to reviews 8%13+1.1Momentum penalty92−0.8Experts Score= 53Not enough data for value; its weight is shared by the others.Grade C: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | BC––AF | 4.65 | — |
What customers paid, from the price Google asks reviewers to report.
| Job | Low25th percentile: 1 in 4 customers paid less than this. | TypicalMedian of the bill customers reported in their Google review (Google asks reviewers for a price range; we use the middle of each range). | High75th percentile: 1 in 4 customers paid more than this. | FairOf customers who rated the price, the share who chose “Great price” or “Reasonable” rather than “Overpriced”. |
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How the 10 ice cream shops we rated in Holladay, UT compare, and what customers praise most.
A = score 80+, F = below 20.
Average stars per company.
All price verdicts left with reviews.
Not enough data yet.
Share calling it great / reasonable / overpriced.
Satisfaction (54%) — Recency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.
Reliability (24%) — How rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.
Craft & service (penalty, up to −10) — Google review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.
Value (14%) — Customers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.
Momentum (penalty, up to −10) — Penalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.
Replies to reviews (7%) — How often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.
The 10 best-rated ice cream shops in Holladay, UT average 4.8★ on Google across 5,174 reviews. Parfé Diem has the top rating (4.9★), and Alpha Coffee - Big Cottonwood Canyon has the most reviews (1,097). Updated October 28, 2026.
10 companies that meet our bar: rated 4.5★ or higher on Google, with a meaningful review history (5,174 reviews combined) and currently operating. Request a call back and the company will phone you directly.

“God I can’t explain how cripplingly addicted I am to this place. BRING BACK PISTACHIO ENVY AND I WILL BE THERE EVERY WEEK. My favorite flavor by far and the one that had me coming back every day until it was gone.…” — Google review

“We loved this place. The service was great. They were friendly and helpful. The atmosphere is nice and inviting. The bowls were fresh!” — Google review

“Always yummy! I always appreciate the 1 day old 50% off sweet treats. Coffee and Latte and Chai Macha is my faves! Love this place! 6am - 3pm sandy, Utah” — Google review

“The best Gelato ice cream ever, and the freshly made waffle cones are just Heavenly. The employees are pleasant and professional! Sit out in the shady patio and enjoy♡” — Google review

“A flavorful experience. The staff is just so welcoming and friendly. They offer a wide variety of flavors with some really kewl names. I don’t think you can go wrong with any. The atmosphere is fun and engaging for…” — Google review

“When we got our ham and cheese croissant, my wife immediately said, ‘Now THIS is what a croissant should look like.’ Flaky, buttery, and actually substantial—none of that weak, underwhelming stuff you get at the…” — Google review

“Alpha Coffee is fantastic! Wonderful selection of drinks and delicious food. The ambience is beautiful and the functionality of this coffee shop runs like a well oiled machine. The service was friendly and prompt.…” — Google review

“Honestly it’s one of my favorite spots. Between caffeine, nicotine and a simple bite. It’s one of the best all in one places. Especially on a Sunday morning. The people are especially friendly and knowledgeable. They…” — Google review

“What a wonderful experience! My friend and I love going to tea and found this cute place. We met thee Auntie Rae and she was a delight! Always checked in on us and made sure we were happy with everything. You could…” — Google review

“Love the colonial vibe, and the ice cream is delicious! I have loved every flavor I’ve tried. Such creative combinations!” — Google review
We scan Google Maps for ice cream shop listings in and around Holladay, keep only open businesses whose main category matches the service, and require a Google rating of at least 4.5 from at least 20 reviews. Companies are ordered by a confidence-weighted score that balances rating and review volume. We do not accept payment for placement.
Parfé Diem has the highest Google rating on our Holladay list: 4.9 out of 5 from 808 reviews (as of October 28, 2026).
Alpha Coffee - Big Cottonwood Canyon has the most Google reviews among the companies listed here: 1,097, with a 4.7★ average.
Only open Holladay-area businesses whose Google category matches the service, rated at least 4.5★ from at least 20 Google reviews. They are ordered by a confidence-weighted score of rating and review volume. Placement is never paid.