Juan Diego RomeroLocal Guide · 27 reviewsTotal number of Google reviews Juan has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleBonito lugar , bien decorado y el helado excelente!!!
Brooker's Founding Flavors Ice Cream
How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%78+49.6Reliability 28%74+20.9Replies to reviews 8%19+1.6Momentum penalty88−1.2Experts Score= 71Not enough data for value; its weight is shared by the others.Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.71SCORE
BGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#20 of 31 ice cream shopsPosition by Experts Score among all companies we track in this category. · better than 37%
4.8 ★★★★★ 384 Google reviews · 24 photos
90%five-star reviews
4.72★last 12 monthsAverage stars on reviews from the last 12 months only.
3.9%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
7%reviews answered by the owner
Oct 2026latest review
Brooker's Founding Flavors Ice Cream at a glance
Customers frequently praise the shop's patriotic theme, friendly staff, and unique flavor combinations, noting the creamy texture and fun atmosphere. However, several reviewers criticize inconsistent portion sizes and high prices relative to the product. A recurring complaint involves inventory management, with multiple visitors reporting that popular flavors are often out of stock during peak hours, limiting menu availability.
- Google rating: 4.8 out of 5 from 384 reviews (90% five-star).
- Reviews on this page: 384 Google reviews (323 with written comments, 82 with photos).
- Owner responses: the business replied to 7% of reviews.
- Most recent review: October 25, 2026.
- Service: Ice Cream Shop serving Holladay, Utah.
Data from Google, last updated October 28, 2026.
Score profile vs other ice cream shops
Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and satisfaction; weakest: replies to reviews.
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Brooker's Founding Flavors Ice Cream: 78/100 on this factor. Category median: 83.B
78
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Brooker's Founding Flavors Ice Cream: 74/100 on this factor. Category median: 80.B
74
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet.–
–
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet.–
–
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Brooker's Founding Flavors Ice Cream: 88/100 on this factor. Category median: 100.A
88
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Brooker's Founding Flavors Ice Cream: 19/100 on this factor. Category median: 59.F
19
Bar = this company · dark tick = category median.
Star ratings
384 Google reviews we collected
- 5 stars34690%
- 4 stars133%
- 3 stars103%
- 2 stars103%
- 1 star51%
Praise vs complaints
Phrases our text analysis found in 323 written reviews
- Praise14694%
- Complaints96%
Topic share
How often each topic comes up in the written reviews
- Staff & attitude7649%
- Quality & results2516%
- Would recommend2516%
- Speed & response117%
- Price & value106%
- Honesty & trust75%
- Communication11%
What customers talk about
We read 323 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“Atticus helped me out and he allowed me to sample a plethora of many options and was very patient with me.”
“Costume-uniforms are adorable and the entire theme is thorough and cheerful.”
“Not terrible, but definitely not something I’d describe as 5 star quality.”
“Great atmosphere and great ice cream, absolutely would recommend.”
“Just about the most delicious fresh ice cream I've ever had, I went one day with friends and liked it so much I brought my kids back the next day!”
“Lots of options, good theme, tastes great and affordable enough”
“Very small scoops & very expensive, but good ice cream.”
“Honestly, they need to put a structural warning label on the door: **"CAUTION: High risk of midnight sleepwalking, dramatic life choices, and total ru…”
“The crew was so sweet and explained everything.”
People customers mention
- Brookers 6 reviews
- Draper 6 reviews
- Revolution 4 reviews
- Day 3 reviews
- Adams 3 reviews
- Chocolate 3 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Recent reviews
KentrellLocal Guide · 178 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★
A flavorful experience. The staff is just so welcoming and friendly. They offer a wide variety of flavors with some really kewl names. I don’t think you can go wrong with any. The atmosphere is fun and engaging for all groups suzes, family functions or date night.
AmieLocal Guide · 64 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
Not your standard ice cream flavors. Incredible flavor offerings and high quality ice cream. Charming ambiance/atmosphere, spacious for large group or parties
BruceLocal Guide · 22 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
I really dig the aesthetic. Creamy, flavorful ice cream. They’re always clean. I wish there was a drinking fountain on hand in this location. The one in Provo gives you free water cups, but this one here I think you have to buy water. A cool little chain though.
SamLocal Guide · 101 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★
Been to lots of Brooke's and this one skimmed on the portion size. Ordered a scoop and got a kids scoop with a regular stopped peive.
BethannyLocal Guide · 13 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
The atmosphere was so much fun! Ice cream was delicious and check out this patriotic waffle cone! Definitely a vibe here🇺🇲
Elly5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
The ice cream is always exceptional! Fun flavors and atmosphere! Love the patriotic vibes here
Photos
Customer reviews
4.8 ★★★★★ 384 reviews on Google · rating breakdown
Reviews from Google, shown as published (original wording, unedited).
Team members customers mention
Leonardo SarmientoLocal Guide · 10 reviewsTotal number of Google reviews Leonardo has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleMuy delicioso sus sabores
Cheesecake1 reviewTotal number of Google reviews Cheesecake has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleIt was really yummy in my tummy
Jill Jones4 reviewsTotal number of Google reviews Jill has written across all businesses on Google Maps, not just this one.
Review from Google · view on Googlecute place!! yummy ice cream, would recommend
Kentrell CharlesLocal Guide · 178 reviewsTotal number of Google reviews Kentrell has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleA flavorful experience. The staff is just so welcoming and friendly. They offer a wide variety of flavors with some really kewl names. I don’t think you can go wrong with any. The atmosphere is fun and engaging for all groups suzes, family functions or date night.
Jami RamseyLocal Guide · 17 reviewsTotal number of Google reviews Jami has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleGreat ice cream and great service!!! Love this place!!
AmieLocal Guide · 64 reviewsTotal number of Google reviews Amie has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleNot your standard ice cream flavors. Incredible flavor offerings and high quality ice cream. Charming ambiance/atmosphere, spacious for large group or parties
Gordon Schroyer7 reviewsTotal number of Google reviews Gordon has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleReally good ice cream and excellent waffle cones.
Julie Schroyer3 reviewsTotal number of Google reviews Julie has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleLove you waffle cones! Yummy ice cream!
Bruce McConkie (Bruce McConkie)Local Guide · 22 reviewsTotal number of Google reviews Bruce has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleI really dig the aesthetic. Creamy, flavorful ice cream. They’re always clean. I wish there was a drinking fountain on hand in this location. The one in Provo gives you free water cups, but this one here I think you have to buy water. A cool little chain though.
Business details
- Address: 191 E 12300 S M1, Draper, UT 84020
- Phone: (385) 601-9949
- Website: brookersicecream.com
- Service area: Holladay, UT