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Parfé Diem

Dessert shop · Holladay, UT · reviewed since 2023

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%93+59.1Reliability 28%94+26.5Replies to reviews 8%82+6.8Experts Score= 92Not enough data for value; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.92SCORE
AGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#5 of 31 ice cream shopsPosition by Experts Score among all companies we track in this category. · better than 87%
4.9 ★★★★★ 808 Google reviews · 24 photos
97%five-star reviews
4.92★last 12 monthsAverage stars on reviews from the last 12 months only.
0.8%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
41%reviews answered by the owner
Oct 2026latest review

Parfé Diem at a glance

Google reviewers rate Parfé Diem 4.9 out of 5 based on 808 reviews, with the owner responding to 41 percent of them. Customers frequently praise the friendly staff, cute interior, and specific items like banana pudding and brigadeiros, noting that gluten-free options are well-received. However, a minority of low-star reviews criticize the desserts for being overly sweet, having artificial or waxy textures, and lacking expected flavor depth, with some also describing rude employee interactions.

  • Google rating: 4.9 out of 5 from 808 reviews (97% five-star).
  • Reviews on this page: 808 Google reviews (701 with written comments, 118 with photos).
  • Owner responses: the business replied to 41% of reviews.
  • Most recent review: October 25, 2026.
  • Service: Ice Cream Shop serving Holladay, Utah.

Data from Google, last updated October 28, 2026.

Score profile vs other ice cream shops

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and reliability; weakest: replies to reviews.

Satisfaction93Reliability94Craft & service–Value–Momentum100Replies to reviews82Satisfaction: 93 (median 83)Reliability: 94 (median 80)Momentum: 100 (median 100)Replies to reviews: 82 (median 59)
Parfé DiemIce Cream Shops median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Parfé Diem: 93/100 on this factor. Category median: 83.A
93
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Parfé Diem: 94/100 on this factor. Category median: 80.A
94
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet.–
–
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet.–
–
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Parfé Diem: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Parfé Diem: 82/100 on this factor. Category median: 59.A
82

Bar = this company · dark tick = category median.

Star ratings

808 Google reviews we collected

  • 5 stars78297%
  • 4 stars162%
  • 3 stars40%
  • 2 stars00%
  • 1 star61%

Praise vs complaints

Phrases our text analysis found in 701 written reviews

  • Praise50397%
  • Complaints143%

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude26651%
  • Would recommend11923%
  • Quality & results398%
  • Speed & response306%
  • Honesty & trust275%
  • Price & value234%
  • Communication133%

What customers talk about

We read 701 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “Maybe also because I have set my mind on ice cream type of sweet, that coldness.”
    “The employer are always super rude.”
  • “If you are in the Sugar House area, I highly recommend stopping by to grab a Flight and don't skip the peach cobbler.”
    “…ridiculous… I’ve noticed everytime anyone leaves a review that isn’t 5 stars and isn’t positive you argue with them and accuse them of things, I’ve se…”
  • “Excellent service, the place is super cute and all the products are delicious.”
    “Including grant the owner To be completely honest they always have a horrible attitude & normally I would not ever want to take away from a small busi…”
  • “This was supposed to be a quick dessert stop after pizza at Taverna.”
    “Showed up late after a real salt lake game when no other dessert places were open and we had an awesome time.”
  • “Rich without being heavy and genuinely unlike any dessert we have had before.”
  • “Little hidden gem but 100% worth it, the desserts are delicious.”
    “It does seem a bit pricey.”
  • “God I can’t explain how cripplingly addicted I am to this place.”

People customers mention

  • Parker 18 reviews
  • Brigadeiro 18 reviews
  • City 16 reviews
  • Bar 14 reviews
  • Cheesecake 10 reviews
  • Cadillac 9 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Recent reviews

Gj13 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 days ago★★★★★

Amazing. 4 different items ordered and everyone loved theirs. Super friendly staff.

CameronLocal Guide · 16 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a week ago★

If you remember the children’s toy from the 90’s “Floam” the texture of these “parfaits”are similar to that. The frozen version doesn’t improve things, it just makes it more dense. The taste is reminiscent of artificial chemicals and low quality chocolate. Honestly one of the most unpleasant things I’ve ever…

NyxendaleLocal Guide · 16 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★

God I can’t explain how cripplingly addicted I am to this place. BRING BACK PISTACHIO ENVY AND I WILL BE THERE EVERY WEEK. My favorite flavor by far and the one that had me coming back every day until it was gone. Everyone I showed this place fell in love and I absolutely miss it so much. It is so unbelievably good…

Corey8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★

I MADE A MISTAKE, don't be like me. The Peach cobbler is absolutely amazing!!! Because the peaches this year have had little taste, I didn't want to be disappointed yet again. I was FAR from disappointed with their peach cobbler. One was not enough to share (but I did share). If you are in the Sugar House area, I…

HongLocal Guide · 37 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★

Going through a sad patch in my life and their OG banana pudding I got at the gluten free expo low key healed me. So good!!

JuliaLocal Guide · 11 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

My sweet love, Parfe Diem. Thank you for always exceeding my dessert expectations

Photos

Customer reviews

4.9 ★★★★★ 808 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
Gj Wiley13 reviewsTotal number of Google reviews Gj has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Amazing. 4 different items ordered and everyone loved theirs. Super friendly staff.

Response from the owner · 3 days ago

Thank you!

CameronLocal Guide · 16 reviewsTotal number of Google reviews Cameron has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

If you remember the children’s toy from the 90’s “Floam” the texture of these “parfaits”are similar to that. The frozen version doesn’t improve things, it just makes it more dense. The taste is reminiscent of artificial chemicals and low quality chocolate. Honestly one of the most unpleasant things I’ve ever consumed. Originally a 2 star review because the service was friendly, but downgraded to a one star after learning my original review (and it seems many other critical reviews) have been removed by the business. The original review had photos which I no longer have on my phone, sorry.

Response from the owner · a week ago

Thanks for sharing — it's perfectly fine if our pudding didn't do it for you, but we're happy to hear our service was on point. The claim that we remove reviews is blatantly false, and a simple Google search debunks it. This isn't social media — we can't just delete comments that are unfavorable. If that were the case, I wouldn't be responding to your review at all. I'd have just deleted it. Google removes reviews, and only when one breaks Google's rules. So if your initial review came down, that was Google's read on it, not ours. You also wrote that you dropped us from two stars to one over the review-removal theory rather than anything you ate. Appreciate you putting that in writing. Parker

Noah LichtenbergLocal Guide · 162 reviewsTotal number of Google reviews Noah has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Excellent pudding and treats. Really nice people

Response from the owner · a week ago

Thank you for coming!

Khloe Call2 reviewsTotal number of Google reviews Khloe has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Wonderful! They are so nice and kind! And the treats were amazing!!!

Response from the owner · a week ago

Thank you! ❤️

Franciation PhotographyLocal Guide · 156 reviewsTotal number of Google reviews Franciation has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I was having my dessert craving this afternoon and decided to stop by at this spot. I tried to go a month ago, but it was raining very heavy, so I didn't go in, just sat inside my car for a bit. The service was phenomenal as soon as I stepped inside. There was no other customer, so we were able to have a conversation and she made some recommendations for me, as a first timer here. I did not know it is not ice cream or gelato, but it was a pleasant surprise. I did try a sample (not cold) for a taste of the banana one, very buttery and tasty. I would say though, it is not my cup of tea when it is not cold. Maybe also because I have set my mind on ice cream type of sweet, that coldness. I ended up with the chocolate one. With it being frozen, it offers a similar texture of gelato. I finished about 2/3 of it. It did become very sweet at that point. But I would say, it is very good. Great place to stop by to give it a go.

NyxendaleLocal Guide · 16 reviewsTotal number of Google reviews Nyxendale has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

God I can’t explain how cripplingly addicted I am to this place. BRING BACK PISTACHIO ENVY AND I WILL BE THERE EVERY WEEK. My favorite flavor by far and the one that had me coming back every day until it was gone. Everyone I showed this place fell in love and I absolutely miss it so much. It is so unbelievably good that once you get your first bite, you won’t stop until you’ve finished the entire thing.

Rich HammettLocal Guide · 106 reviewsTotal number of Google reviews Rich has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Delicious banana pudding, excellent service!

Corey B8 reviewsTotal number of Google reviews Corey has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I MADE A MISTAKE, don't be like me. The Peach cobbler is absolutely amazing!!! Because the peaches this year have had little taste, I didn't want to be disappointed yet again. I was FAR from disappointed with their peach cobbler. One was not enough to share (but I did share). If you are in the Sugar House area, I highly recommend stopping by to grab a Flight and don't skip the peach cobbler. Actually, I recommend all the flavors, everything we have tried has been 5 stars across the board. Shout out to OG Banana, it's nostalgic, reminding me of my grandma's banana cream pie. Absolutely recommend!

Response from the owner · 3 weeks ago

Thank you so much! ❤️

Hong MìnhLocal Guide · 37 reviewsTotal number of Google reviews Hong has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Going through a sad patch in my life and their OG banana pudding I got at the gluten free expo low key healed me. So good!!

Colin Marvin8 reviewsTotal number of Google reviews Colin has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Amazing

Response from the owner · 4 weeks ago

Thank you!

Parfé Diem on Google Maps →

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