Analyzing 5,776,2605.8M ReviewsFor 15,91315.9K Experts

Brooker's Founding Flavors Ice Cream, Fort Union, UT logo

Brooker's Founding Flavors Ice Cream, Fort Union, UT

Ice cream shop · Holladay, UT · reviewed since 2026

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%74+47Reliability 28%65+18.4Replies to reviews 8%34+2.8Experts Score= 68Not enough data for value; its weight is shared by the others.Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.68SCORE
BGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#24 of 31 ice cream shopsPosition by Experts Score among all companies we track in this category. · better than 23%
4.7 ★★★★★ 130 Google reviews · 24 photos
91%five-star reviews
4.75★last 12 monthsAverage stars on reviews from the last 12 months only.
5.4%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
12%reviews answered by the owner
Oct 2026latest review
📞 Call (385) 601-9739Request a call backWebsite ↗

Brooker's Founding Flavors Ice Cream, Fort Union, UT at a glance

Customers frequently praise the shop's creative, history-themed ice cream flavors and friendly staff. However, recurring criticisms highlight concerns regarding food safety, including missing allergen information and poor hygiene practices. Some reviewers also note that portion sizes are small relative to the price, and a few found the thematic presentation offensive or confusing.

  • Google rating: 4.7 out of 5 from 130 reviews (91% five-star).
  • Reviews on this page: 130 Google reviews (118 with written comments, 24 with photos).
  • Owner responses: the business replied to 12% of reviews.
  • Most recent review: October 25, 2026.
  • Service: Ice Cream Shop serving Holladay, Utah.

Data from Google, last updated October 28, 2026.

Score profile vs other ice cream shops

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and satisfaction; weakest: replies to reviews.

Satisfaction74Reliability65Craft & service–Value–Momentum100Replies to reviews34Satisfaction: 74 (median 83)Reliability: 65 (median 80)Momentum: 100 (median 100)Replies to reviews: 34 (median 59)
This companyIce Cream Shops median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Brooker's Founding Flavors Ice Cream, Fort Union, UT: 74/100 on this factor. Category median: 83.B
74
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Brooker's Founding Flavors Ice Cream, Fort Union, UT: 65/100 on this factor. Category median: 80.B
65
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet.–
–
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet.–
–
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Brooker's Founding Flavors Ice Cream, Fort Union, UT: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Brooker's Founding Flavors Ice Cream, Fort Union, UT: 34/100 on this factor. Category median: 59.D
34

Bar = this company · dark tick = category median.

Star ratings

130 Google reviews we collected

  • 5 stars11891%
  • 4 stars32%
  • 3 stars22%
  • 2 stars22%
  • 1 star54%

Praise vs complaints

Phrases our text analysis found in 118 written reviews

  • Praise6394%
  • Complaints46%

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude3349%
  • Quality & results1725%
  • Would recommend710%
  • Speed & response57%
  • Price & value46%
  • Honesty & trust11%

What customers talk about

We read 118 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “The whole team here was so nice and helpful - especially Jaden!”
  • “Amen and Bella helped serve me and they did a great job, they were so nice.”
  • “We would absolutely come back and recommend this place!”
  • “Bella and ayen were extremely hospitable and efficient with getting my order out”
    “Maddox helped us and was very patient as my kids took forever to choose a flavor.”
  • “Good ice cream fair price”
    “Good portion, but of course, per being boutique ice cream, it's pricey.”
  • “Genuinely some of the best ice cream I've had around.”

People customers mention

  • Bella 4 reviews
  • Peter 4 reviews
  • Ayen 3 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Recent reviews

Jana6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 days ago★★★★★

Love the colonial vibe, and the ice cream is delicious! I have loved every flavor I’ve tried. Such creative combinations!

Maxwell4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★

Absolutely love Brooker’s! The whole team here was so nice and helpful - especially Jaden! Thank you Jaden!

Larrilyn2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★

Absolutely fantastic experience! The ice cream was delicious and the atmosphere was so well crafted with so much attention to detail. Wish this was nationwide!

Peter2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Grant and Ruby were delightful!! They were so helpful for our new friends who wanted GF options. Love this place!!

VanceLocal Guide · 17 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Fun and delicious! Hot chocolate was awesome and the employees were very nice and friendly!!

RyanLocal Guide · 18 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Love it. Hot chocolate was fantastic. Everyone else loved it. Theme was fantastic. Mom says it’s the best icecream place ever

Compare with

Photos

Customer reviews

4.7 ★★★★★ 130 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
Kyle Martin11 reviewsTotal number of Google reviews Kyle has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Good ice cream fair price

Response from the owner · 2 days ago

Thank you for your AWESOME 5-start review, Kyle! We look forward to having you come back with your friends and family to try more of delicious flavors! Huzzah for ice cream!!

Jana Brough6 reviewsTotal number of Google reviews Jana has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Love the colonial vibe, and the ice cream is delicious! I have loved every flavor I’ve tried. Such creative combinations!

Response from the owner · 3 days ago

Hi Jana, thank you so much for the wonderful 5-star review! We look forward to welcoming you back to Brooker's Founding Flavors at Fort Union soon for another revolutionary scoop!

Lauren Brough1 reviewTotal number of Google reviews Lauren has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Great service and great ice cream!! Music is fire🔥

Zach MickelsonLocal Guide · 13 reviewsTotal number of Google reviews Zach has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

John Adams' Oh My Ooey Gooey Butter Cake.

Response from the owner · a week ago

Thanks for the great 5-star review! John Adams was the man with a plan. He even inspired one of the BEST ice cream flavors EVER!!

Maxwell Chomic4 reviewsTotal number of Google reviews Maxwell has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Absolutely love Brooker’s! The whole team here was so nice and helpful - especially Jaden! Thank you Jaden!

Response from the owner · 2 weeks ago

Thank you for the wonderful review! We love having you as part of the Brooker's family. We'll make sure Jaden gets a special shout-out from the management team for taking such great care of you. See you next time at our Midvale tavern! Best regards!

Larrilyn Hammer2 reviewsTotal number of Google reviews Larrilyn has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Absolutely fantastic experience! The ice cream was delicious and the atmosphere was so well crafted with so much attention to detail. Wish this was nationwide!

Response from the owner · 3 weeks ago

Thank you so much for the fantastic review! We are absolutely thrilled to hear that you loved our ice cream and appreciated the attention to detail we put into creating our tavern's unique atmosphere. We love serving up our fantastic customers and hope to welcome you back to the tavern again very soon for another memorable experience.

Donovan Hall1 reviewTotal number of Google reviews Donovan has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

The attention to detail was masterful.

Peter2 reviewsTotal number of Google reviews Peter has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Grant and Ruby were delightful!! They were so helpful for our new friends who wanted GF options. Love this place!!

Vance FonnesbeckLocal Guide · 17 reviewsTotal number of Google reviews Vance has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Fun and delicious! Hot chocolate was awesome and the employees were very nice and friendly!!

Ryan JensenLocal Guide · 18 reviewsTotal number of Google reviews Ryan has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Love it. Hot chocolate was fantastic. Everyone else loved it. Theme was fantastic. Mom says it’s the best icecream place ever

Brooker's Founding Flavors Ice Cream, Fort Union, UT on Google Maps →

Business details