Massage therapist · Kannapolis, NC · reviewed since 2023
iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 59%99+58.1Reliability 26%98+25.6Value 15%100+15.2Experts Score= 99Not enough data for replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.99SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#11 of 84 spasiPosition by Experts Score among all companies we track in this category. · better than 88%
5.0★★★★★62 Google reviews · 12 photos
100%five-star reviews
5.00★last 12 monthsiAverage stars on reviews from the last 12 months only.
0%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Google reviewers rate Butterfly Massage LLC five stars based on sixty-two reviews, noting the owner responds to ninety-five percent of feedback. Clients frequently describe deep tissue and therapeutic sessions that address chronic pain, muscle tension, and specific injuries like shoulder or back issues. Recurring themes include the clean, calming facility, professional communication, and the ability to accommodate scheduling changes. Many patrons mention utilizing veteran benefits, while others highlight the personalized attention and exercise recommendations provided during appointments. No common criticisms appear in the provided excerpts.
Google rating: 5.0 out of 5 from 62 reviews (100% five-star).
Reviews on this page: 62 Google reviews (57 with written comments, 2 with photos).
Owner responses: the business replied to 95% of reviews.
Most recent review: November 7, 2026.
Service: Spa serving Kannapolis, North Carolina.
Data from Google, last updated November 8, 2026.
Score profile vs other spas
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and momentum; weakest: reliability.
Butterfly Massage LLCSpas median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Butterfly Massage LLC: 99/100 on this factor. Category median: 94.A
99
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Butterfly Massage LLC: 98/100 on this factor. Category median: 93.A
98
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 99.–
–
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Butterfly Massage LLC: 100/100 on this factor. Category median: 100.A
100
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Butterfly Massage LLC: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 67.–
–
Bar = this company · dark tick = category median.
Star ratings
62 Google reviews we collected
5.0of 5
5 stars62100%
4 stars00%
3 stars00%
2 stars00%
1 star00%
Praise vs complaints
Phrases our text analysis found in 57 written reviews
99%praise
Praise7899%
Complaints11%
PriceiGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Price verdicts customers left with their Google review
100%fair
Great price571%
Reasonable229%
Overpriced00%
Not sure00%
Topic share
How often each topic comes up in the written reviews
6topics
Staff & attitude2835%
Would recommend2430%
Quality & results1418%
Communication56%
Speed & response45%
Honesty & trust45%
What customers talk about
We read 57 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“Her facility is clean and she is very professional!”
“Highly recommend especially if you're also a veteran!”
“Thank you for the countless sessions we had and each one, a wonderful experience!”
“Mell is fantastic, she was thorough and explained what she was doing and even gave me some recommendations for exercises to do after workouts!”
“They are responsive when plans need to change and I feel amazing after each session.”
“What truly sets Charmelle apart is her genuine care for her clients' well-being.”
People customers mention
Mell7 reviews
Mel5 reviews
Charmelle3 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Recent reviews
LLeonard6 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a day ago★★★★★
As a veteran this woman helped me feel ao much better! She is the best her hands are the truth! Her facility is clean and she is very professional! I highly recommend her! And her staff is very friendly ! This was the best massage I have ever received.
EEricLocal Guide · 15 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★
As a Vet, I am glad we are able to utilize massage therapy. It has really helped me and I am grateful for Butterfly Massage. They are responsive when plans need to change and I feel amazing after each session.
CCharlie8 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 weeks ago★★★★★
Butterfly Massage Therapy is a nice comfortable place and the Staff is always accommodating to my massage needs.
RRoseLocal Guide · 61 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
Exceptional facility with the most professional caring hands that await. Charmelle the owner is very well knowledgeable in the craft and I booked with her for my pre and post-natal visits. I wish her nothing but continued growth of her business. Highly recommend especially if you're also a veteran! Thank you for the…
SShiviLocal Guide · 20 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★
Mell is absolutely AMAZING! I have worked with so many massage therapists and she really stands out to me with her intuitive ability to help with pain relief. She is so kind and welcoming I cannot recommend this place enough. I am so happy to have found her.
PPreston13 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★
Mell is fantastic, she was thorough and explained what she was doing and even gave me some recommendations for exercises to do after workouts!
As a veteran this woman helped me feel ao much better! She is the best her hands are the truth! Her facility is clean and she is very professional! I highly recommend her! And her staff is very friendly ! This was the best massage I have ever received.
Response from the owner · 13 hours ago
Thank you for your review! We appreciate you, and your service to our country! We look forward to seeing you soon!
E
Eric PietrasLocal Guide · 15 reviewsiTotal number of Google reviews Eric has written across all businesses on Google Maps, not just this one.
As a Vet, I am glad we are able to utilize massage therapy. It has really helped me and I am grateful for Butterfly Massage. They are responsive when plans need to change and I feel amazing after each session.
Response from the owner · 6 days ago
Thank you so much for your review, Eric. We appreciate you, and your service to our country. We look forward to seeing you soon!
C
Charlie Alexander8 reviewsiTotal number of Google reviews Charlie has written across all businesses on Google Maps, not just this one.
Exceptional facility with the most professional caring hands that await. Charmelle the owner is very well knowledgeable in the craft and I booked with her for my pre and post-natal visits. I wish her nothing but continued growth of her business. Highly recommend especially if you're also a veteran! Thank you for the countless sessions we had and each one, a wonderful experience!
Response from the owner · 6 days ago
Thank you Rose for your kind review. We appreciate you and look forward to seeing you again.
T
Tanya Hoover8 reviewsiTotal number of Google reviews Tanya has written across all businesses on Google Maps, not just this one.
Mell is absolutely AMAZING! I have worked with so many massage therapists and she really stands out to me with her intuitive ability to help with pain relief. She is so kind and welcoming I cannot recommend this place enough. I am so happy to have found her.
Response from the owner · 2 months ago
Thank you so much Shivi for your kind review. It was a pleasure to serve you. I hope to see you soon.
K
Kevin BensLocal Guide · 15 reviewsiTotal number of Google reviews Kevin has written across all businesses on Google Maps, not just this one.
Mell is fantastic, she was thorough and explained what she was doing and even gave me some recommendations for exercises to do after workouts!
Response from the owner · 3 months ago
Thank you so much Preston for your kind review. I appreciate you giving me the opportunity to assist with your massage needs. I look forward to seeing you soon!
D
Dawn Cann7 reviewsiTotal number of Google reviews Dawn has written across all businesses on Google Maps, not just this one.
I had a great experience from start to finish. My massage therapist was professional, attentive, and made me feel completely at ease. The scheduler was also incredibly patient and helpful, making the entire process smooth and stress-free.
Response from the owner · 2 months ago
Thank you so much Dawn! We appreciate being able to serve you, and provide your massage needs. We hope to see you again soon!
