Certified Fire logo

Certified Fire

Fire protection service · Salt Lake City, UT · reviewed since 2013

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%87+47.5Reliability 24%84+20.4Value 14%2+0.3Replies to reviews 7%59+4.2Craft & service penalty74−2.6Experts Score= 70Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.70SCORE
BGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#10 of 16 fire protection servicesPosition by Experts Score among all companies we track in this category. · better than 40%
4.9 ★★★★★ 312 Google reviews · 24 photos
95%five-star reviews
4.88★last 12 monthsAverage stars on reviews from the last 12 months only.
1.7%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
66%reviews answered by the owner
Aug 2026latest review

Certified Fire at a glance

Google reviewers rate Certified Fire 4.9 out of 5 based on 312 reviews, with the owner responding to 66% of feedback. Positive comments frequently highlight professional conduct, punctuality, clear communication, and efficient service for fire alarm installations and monitoring repairs. However, several low-star reviews criticize aggressive driving by company vehicles and discrepancies between quoted estimates and final labor charges.

  • Google rating: 4.9 out of 5 from 312 reviews (95% five-star).
  • Reviews on this page: 312 Google reviews (250 with written comments, 6 with photos).
  • Owner responses: the business replied to 66% of reviews.
  • Most recent review: August 25, 2026.
  • Service: Fire Protection serving Salt Lake City, Utah.

Data from Google, last updated October 25, 2026.

Score profile vs other fire protection services

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and satisfaction; weakest: value.

Satisfaction87Reliability84Craft & service74Value2Momentum100Replies to reviews59Satisfaction: 87 (median 85)Reliability: 84 (median 81)Craft & service: 74 (median 82)Value: 2 (median 92)Momentum: 100 (median 100)Replies to reviews: 59 (median 79)
Certified FireFire Protection Services median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Certified Fire: 87/100 on this factor. Category median: 85.A
87
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Certified Fire: 84/100 on this factor. Category median: 81.A
84
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Certified Fire: 74/100 on this factor. Category median: 82.B
74
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Certified Fire: 2/100 on this factor. Category median: 92.F
2
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Certified Fire: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Certified Fire: 59/100 on this factor. Category median: 79.C
59

Bar = this company · dark tick = category median.

Star ratings

312 Google reviews we collected

  • 5 stars29695%
  • 4 stars62%
  • 3 stars00%
  • 2 stars10%
  • 1 star93%

Praise vs complaints

Phrases our text analysis found in 250 written reviews

  • Praise41498%
  • Complaints82%

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude12028%
  • Speed & response10425%
  • Quality & results7418%
  • Would recommend5212%
  • Communication4511%
  • Honesty & trust154%
  • Price & value123%

What customers talk about

We read 250 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “There are very professional and gave us a tour on all the problem”
  • “Knowledgeable, professional, responsive, and clearly take pride in doing things the right way.”
  • “He communicated each step of the way and was very thorough.”
  • “I would definitely recommend him to anybody in the valley”
    “Would not recommend to anyone unless you want an invoice for something they didn't do or send a confirmation/appointment reminder on.”
  • “installing a new pull station and getting our communicator out of alarm.”
  • “…ompetence matters—but so does knowing you’re working with people who genuinely care.…”
  • “…es but these guys can delivery professional garaunteed services with affordable pricing for the occasion vs other companies in the area.…”
    “Then they also sent me a new quote to replace my system for $5200!”

People customers mention

  • Paul 6 reviews
  • Junior 5 reviews
  • Robert 5 reviews
  • Chris 5 reviews
  • Austin 5 reviews
  • Jayden 4 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Recent reviews

DannyLocal Guide · 12 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

The team at Certified Fire knows their stuff. Behind every great business are the people who make it great—and Certified Fire has the best! Knowledgeable, professional, responsive, and clearly take pride in doing things the right way. When you’re trusting a company with something as important as fire protection,…

AholibamahLocal Guide · 45 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

They were very helpful and open, which is more than I can say for the place I tried to go first.

Lyle5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

Mark christensen and his team was very professional and efficient. He worked the problem in our building with exactness. Resolving our problem. I will request mark to work on our system every time we need assistance

HaileyLocal Guide · 22 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 months ago★★★★★

Brady was so wonderful today. He communicated each step of the way and was very thorough. Thanks so much Brady!

Nick6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

From the office Staff to the field crews, I’ve had a great experience working with them. Jayden, Junior and JP were very professional. They came in and got their installation done. No issues! I will definitely use them on future projects. Great communication! They met the schedule. Passed inspections. No Drama! I appreciated working with them.

Ethan1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★

Certified fire driver driving terribly on the road. We were driving south on I-15 Saturday afternoon and a truck would have swiped us getting in our lane if I didn’t slam on the breaks to avoid a wreck. As a fellow member of a service based business you have a responsibility to drive a certain way in a work truck.…

Customer photo from Ethan's review

Photos

Customer reviews

4.9 ★★★★★ 312 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Jobs customers hired them for — from Google's service tags and the review text
Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
Lillian OrtizLocal Guide · 6 reviewsTotal number of Google reviews Lillian has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

There are very professional and gave us a tour on all the problem

Response from the owner · a month ago

Thank you Lillian, for giving us the opportunity to assist you.

Danny Jessop (DannySentMe)Local Guide · 12 reviewsTotal number of Google reviews Danny has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

The team at Certified Fire knows their stuff. Behind every great business are the people who make it great—and Certified Fire has the best! Knowledgeable, professional, responsive, and clearly take pride in doing things the right way. When you’re trusting a company with something as important as fire protection, competence matters—but so does knowing you’re working with people who genuinely care. Great people, great company, and a team I wouldn’t hesitate to recommend. Five stars all day and night.

Response from the owner · a month ago

Thank you so much for such a thoughtful review and for choosing Certified Fire. We truly appreciate you recognizing not just our knowledge and professionalism, but the care our team puts into the work we do. Fire protection is a responsibility we take seriously, and we want every customer to feel confident knowing they’re working with people who genuinely care about their safety and doing the job right. Your kind words mean a lot to our entire team!

Luke Poulsen1 reviewTotal number of Google reviews Luke has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I called Certified Fire to have them diagnose and fix our fire panel monitoring system in early June 2026. We had been flagged from the fire dpeartment and been told all functions were not working. I provided plenty of information beforehand to Certified Fire about the system type and Brand Name and all other questions they had before they ever came out or scheduled an appointment to diagnose my system. They sent out two workers to my site for 30-45 minutes on June 30, 2026. They were scheduled for the following day. They arrived just as I was leaving for lunch and insisted on working on my system because they were in the area, despite having agreed to an appointment the following day. I allowed them to begin diagnosing my system and left to work as I went to lunch. I came back early from lunch, around 45 miunutes later, and they had already left. I was given no explanation for what was done or why they were not able to work on/repair my system. They charged me $750 for 6 hours of labor for this. Then they also sent me a new quote to replace my system for $5200! I disputed the $750 charge three times, and explained to their billing department that they only came out for 30-45 minutes. I asked them to revise their invoice. Over a month later and after I posted this review they changed their invoice to a minimum charge of 2 hours labor at $250, even though it does not mention this anywhere in the quote that there is a trip charge or minimum charge. They want me to pay $250 now, but how can I trust a company who does not know how much to charge and flip-flops on their invoicing? In my opinion you should never work with this company because of their dishonesty I experienced. The owner is asking me to call them now even though I am already in contact with three of their employees. I stand firm in that I expect to be charged correctly and I will not be paying them a dime until they can invoice me correctly and honestly. One hour labor would be fair in my opinion depsite them really not doiong anything and arriving and leaving according to their own whims.

Response from the owner · 2 months ago

I understand your frustration, Luke, and I'm sorry to hear about your experience with our service. It’s important to us that our customers feel valued and treated fairly. I appreciate you bringing this to our attention, and I would like to discuss your concerns further. Please feel free to reach out via call so we can work towards a resolution together.

Oni JitsuLocal Guide · 68 reviewsTotal number of Google reviews Oni has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

How your employees act represents you. This is a company which is supposedly dedicated to SAFETY needs. I had one of their employees driving especially aggressively, crossing multiple lanes, and nearly cause an accident, around 0615 in the morning. The company vehicle was in the innermost left-turn lane (I was in the outermost one), then decided to get over in front of me at an unsafe distance. I got into the next lane over (on the right) to avoid him, and he immediately slammed his truck into that lane, right in front of me - my bumper was mere inches from his vehicle while I slammed on my brakes and honked. And then, this employee decided to roll down his window and yell at me, telling me that I was the problem. So... this wasn't simply an oops: it was poor planning, poor thinking, and aggressive behavior on the part of Certified Fire. Tried to call them to talk about it, and there was no one there to deal with this kind of issue, a few hours ago. Talked to Jayden just now. I will not ever be using or recommending this company. I'm medical. I deal in safety for people, in the most direct way possible. I have dealt with multiple accident scenes, and we don't need anyone getting hurt or killed, because an employee manifestly thinks everyone else needs to get out of his way, and he doesn't need to make safe lane changes. He owns that road, and everybody needs to compensate for his deadly driving. This indicates that the company's intent and attitude does not match the purpose of that company, in my thinking. I certainly see that the review prior to mine was about the exact same problem. Likely, the same truck. So this is a repeating issue.

Response from the owner · 2 months ago

I understand your concerns, Oni, and I truly apologize for the experience you had with our employee's driving. Safety is our top priority, and it's disheartening to hear that we fell short in this instance. We take such feedback seriously and will address it with our team to ensure it doesn’t happen again. If you have any additional information like truck number please let us know so we can address directly with the employee as well.

AholibamahLocal Guide · 45 reviewsTotal number of Google reviews Aholibamah has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

They were very helpful and open, which is more than I can say for the place I tried to go first.

Response from the owner · 2 months ago

Thank you, Aholibamah, for your kind words! We're glad to hear that you found our team helpful and open. Your feedback means a lot to us, and we appreciate you choosing us!

Lyle Tagge5 reviewsTotal number of Google reviews Lyle has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Mark christensen and his team was very professional and efficient. He worked the problem in our building with exactness. Resolving our problem. I will request mark to work on our system every time we need assistance

Response from the owner · 2 months ago

Thank you, Lyle! We appreciate your kind words about Mark and his team's professionalism and efficiency. We're glad to hear your problem was resolved, and we look forward to assisting you again in the future!

Hailey NewmanLocal Guide · 22 reviewsTotal number of Google reviews Hailey has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Brady was so wonderful today. He communicated each step of the way and was very thorough. Thanks so much Brady!

Response from the owner · 8 months ago

Thank you Hailey, we’re happy to hear you had a positive experience with Mark and our team!

Yong Hui Ahn1 reviewTotal number of Google reviews Yong has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Very helpful, efficient, and made time for our project on a busy day.

Response from the owner · 2 months ago

Thank you, Yong, for your kind words! We appreciate your recognition of our team's hard work, even on busy days. Your support means a lot to us!

Nick Alaimo6 reviewsTotal number of Google reviews Nick has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

From the office Staff to the field crews, I’ve had a great experience working with them. Jayden, Junior and JP were very professional. They came in and got their installation done. No issues! I will definitely use them on future projects. Great communication! They met the schedule. Passed inspections. No Drama! I appreciated working with them.

Response from the owner · 2 months ago

Thank you, Nick! We're glad to hear you had a great experience with our team, and we appreciate your kind words about Jayden, Junior, and JP. It's fantastic to know that everything went smoothly and that we could meet your expectations. We look forward to working with you on future projects!

Ethan Voss1 reviewTotal number of Google reviews Ethan has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Certified fire driver driving terribly on the road. We were driving south on I-15 Saturday afternoon and a truck would have swiped us getting in our lane if I didn’t slam on the breaks to avoid a wreck. As a fellow member of a service based business you have a responsibility to drive a certain way in a work truck. After almost hitting us he decided to keep bobbing and weaving through traffic at 85+ MPH. Please drive responsibly when operating a vehicle that represents more than yourself.

Response from the owner · 4 months ago

Ethan, I understand your concerns about the driving behavior you experienced, and I appreciate you bringing this to our attention. Safety is a top priority for us, and we take these matters seriously. Your feedback helps us ensure our team operates responsibly on the road. If you would like to discuss this further, please feel free to reach out by calling our office at 801-281-0746.

Certified Fire on Google Maps →

Business details