Clean & Fresh, LLC DBA : Fresh Clean Wave logo

Clean & Fresh, LLC DBA : Fresh Clean Wave

Cleaners · Columbia, SC · reviewed since 2015

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%81+44.2Reliability 24%72+17.5Value 14%86+12.2Replies to reviews 7%76+5.4Craft & service penalty69−3.1Experts Score= 76Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.76SCORE
BGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#104 of 114 apartment cleaning servicesPosition by Experts Score among all companies we track in this category. · better than 9%
4.8 ★★★★★ 86 Google reviews
94%five-star reviews
5.00★last 12 monthsAverage stars on reviews from the last 12 months only.
4.2%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
85%reviews answered by the owner
Oct 2026latest review

Clean & Fresh, LLC DBA : Fresh Clean Wave at a glance

Google reviewers rate this Columbia, SC cleaning service 4.8 out of 5 stars based on 86 reviews. Most customers highlight thorough deep cleans, promptness, and professional communication for residential and commercial spaces. However, several low-star reviews criticize poor scheduling, lack of follow-up, and incomplete work on move-out jobs, despite the owner responding to 85% of feedback.

  • Google rating: 4.8 out of 5 from 86 reviews (94% five-star).
  • Reviews on this page: 86 Google reviews (78 with written comments, 4 with photos).
  • Owner responses: the business replied to 85% of reviews.
  • Most recent review: October 22, 2026.
  • Service: Apartment Cleaning Service serving Columbia, South Carolina.

Data from Google, last updated November 4, 2026.

Score profile vs other apartment cleaning services

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and value; weakest: craft & service.

Satisfaction81Reliability72Craft & service69Value86Momentum100Replies to reviews76Satisfaction: 81 (median 93)Reliability: 72 (median 94)Craft & service: 69 (median 94)Value: 86 (median 100)Momentum: 100 (median 100)Replies to reviews: 76 (median 84)
This companyApartment Cleaning Services median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Clean & Fresh, LLC DBA : Fresh Clean Wave: 81/100 on this factor. Category median: 93.A
81
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Clean & Fresh, LLC DBA : Fresh Clean Wave: 72/100 on this factor. Category median: 94.B
72
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Clean & Fresh, LLC DBA : Fresh Clean Wave: 69/100 on this factor. Category median: 94.B
69
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Clean & Fresh, LLC DBA : Fresh Clean Wave: 86/100 on this factor. Category median: 100.A
86
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Clean & Fresh, LLC DBA : Fresh Clean Wave: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Clean & Fresh, LLC DBA : Fresh Clean Wave: 76/100 on this factor. Category median: 84.B
76

Bar = this company · dark tick = category median.

Star ratings

86 Google reviews we collected

  • 5 stars8194%
  • 4 stars00%
  • 3 stars00%
  • 2 stars11%
  • 1 star45%

Praise vs complaints

Phrases our text analysis found in 78 written reviews

  • Praise13596%
  • Complaints64%

PriceGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Price verdicts customers left with their Google review

  • Great price375%
  • Reasonable125%
  • Overpriced00%
  • Not sure00%

Topic share

How often each topic comes up in the written reviews

  • Quality & results3726%
  • Staff & attitude3122%
  • Would recommend2820%
  • Speed & response2216%
  • Communication107%
  • Honesty & trust86%
  • Price & value54%

What customers talk about

We read 78 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “They were incredibly thorough and paid attention to every detail.”
    “This was the worst cleaning service I have ever had.”
  • “They were prompt, professional, and did not miss a spot.”
  • “I highly recommend them to anyone looking for a reliable and detailed cleaning company!”
  • “They didn’t just do a quick surface clean they took the time to make sure everything was spotless, fresh, and well cared for.”
  • “The staff and Owner is friendly and communicative and the attention to detail is unmatched.”
    “Poor communication.”
  • “I had not scrubbed any baseboard, fan or blinds since I’ve lived here (if we’re being honest) and those ladies came in and got to work!”
  • “The quality and price was worth it and the value exceeded our expectations.”

praise complaint · found by our text analysis, Google review wording unchanged.

Reviews for your job

Customers hired Clean & Fresh, LLC DBA : Fresh Clean Wave for 5 kinds of job. Pick one to see what they paid and said.

Recent priced reviews

Kelly2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Hired Clean & Fresh to perform a pre-move in cleaning for a property I manage. They were prompt, professional, and did not miss a spot. They even cleaned light fixtures. The house sparkled and smell fresh upon the tenant moving in. They will be my first call for all of the properties I manage.

Paid $350–400Great priceMoving-related cleaningDeep clean

Customer reviews

4.8 ★★★★★ 86 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Jobs customers hired them for — from Google's service tags and the review text
Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
stacey puckettLocal Guide · 32 reviewsTotal number of Google reviews stacey has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Always amazing service from this company. Very thankful to have found Ms. Noralba

Response from the owner · a week ago

Thank you For your trust and kind words . Thanks for being part of Fresh Clean Wave !

TapFuel LLC10 reviewsTotal number of Google reviews TapFuel has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Does the best job!! Can trust them with no one home! Highly recommend!

Response from the owner · a week ago

Thank you, TapFuel! Your trust means everything to us. we appreciate you! - Fresh Clean Wave

Kelly Pope2 reviewsTotal number of Google reviews Kelly has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Hired Clean & Fresh to perform a pre-move in cleaning for a property I manage. They were prompt, professional, and did not miss a spot. They even cleaned light fixtures. The house sparkled and smell fresh upon the tenant moving in. They will be my first call for all of the properties I manage.

  • Price assessment: Great price
  • Price: $350–400
  • Services: Moving-related cleaning, Deep clean
Response from the owner · a month ago

Thank you so much for the fantastic review! Our team is absolutely delighted to know you’re happy with the cleaning. We’re always here for you whenever you need us!

Lake Murray Treasures, LLCLocal Guide · 26 reviewsTotal number of Google reviews Lake has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I was extremely impressed with the cleaning service! They were incredibly thorough and paid attention to every detail. They didn’t just do a quick surface clean they took the time to make sure everything was spotless, fresh, and well cared for. Their attention to detail, professionalism, and commitment to doing a great job really stood out. It was such a relief to come home to a space that felt completely refreshed. I highly recommend them to anyone looking for a reliable and detailed cleaning company!

Response from the owner · a month ago

Thank you so much for your kind words! Our team is thrilled to hear that you were impressed with our thorough cleaning service. We always strive to pay attention to every detail to ensure that your space is spotless, fresh, and well cared for. It means a lot to us that our commitment to doing a great job stood out to you. We are delighted that you felt completely refreshed coming home! If you ever need our services again, we would be more than happy to assist. Thank you for recommending us, and we look forward to serving you again in the future!

Kinya Curry12 reviewsTotal number of Google reviews Kinya has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

The Fresh Clean Wave is the best cleaning services. They are very professional and will have your home sparkling clean.

Response from the owner · 4 months ago

Thank you so much for the wonderful review! We are thrilled to hear that our team left your home sparkling clean. Delivering that same level of professionalism, The Fresh Clean Wave is also proud to offer: Deep Cleaning: A top-to-bottom, meticulous scrub for those hard-to-reach areas. Move-In / Move-Out Cleaning: Taking the stress out of moving with a total home sanitize. Commercial & Office Cleaning: Bringing our signature spotless standard to your workspace. Post-Construction Cleanup: Clearing away the dust and debris after a renovation. Window & Glass Care: Streak-free cleaning to let the natural light back in. Count on us to deliver flawless results every single time!

Meg GarciaLocal Guide · 16 reviewsTotal number of Google reviews Meg has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

The Fresh Clean Wave team has been cleaning our home for almost a year now. They started with the most thorough deep clean we’ve ever received and now we are a bi-weekly client. The staff and Owner is friendly and communicative and the attention to detail is unmatched. We’ve had so many clients and friends use them since! 100% recommend!

Response from the owner · 5 months ago

Thank you so much, Meg, for your kind words and continued trust in our team over the past year. It means a lot to us that you noticed the level of detail and care we put into every visit. Building long-term relationships with clients like you is exactly what Fresh Clean Wave is all about. We truly appreciate your referrals and recommendation!

Kim Parnell8 reviewsTotal number of Google reviews Kim has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

By far the best cleaning service in the midlands They always go above and beyond cleaning my home Highly recommend and great customer service

  • Price assessment: Great price
  • Services: Deep clean
Response from the owner · 5 months ago

Thank you so much, Kim, for your kind words and recommendation! We truly appreciate your trust in Fresh Clean Wave. Our team takes pride in going above and beyond to provide detailed, reliable service and great customer care. It means a lot to us to be considered one of the best cleaning services in the Midlands!

Cindy PruittLocal Guide · 95 reviewsTotal number of Google reviews Cindy has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

At my first meeting with Noralba Hurtado, she said every clean would be a deep clean. I thought I knew what a deep clean was until Yolisma and Veronica came to my home. There are no surfaces left untouched. They went above and beyond my expectations. I am so pleased with the results. Definitely worth every penny.

  • Price assessment: Reasonable price
  • Services: Deep clean
Response from the owner · 7 months ago

Cindy, thank you so much for your kind words and for taking the time to share your experience. It means a lot to hear that the level of care and detail from Yolisma and Veronica exceeded your expectations. At Fresh Clean Wave, we believe a true deep cleaning should leave no detail overlooked, and we’re so glad that was reflected in your home. We also truly appreciate your trust in Noralba and our team from the very first conversation. Thank you again for the opportunity to serve you. We’re grateful for your support. Noralba & the Fresh Clean Wave Team

Blake SchumacherLocal Guide · 31 reviewsTotal number of Google reviews Blake has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Awesome team of caring people. They always take such care while in our home. They have helped with deep cleans and regularly scheduled cleans every 2 weeks. An easy yes if you are on the fence about calling them to help.

  • Price assessment: Great price
Response from the owner · 8 months ago

Blake, thank you for your continued trust in Fresh Clean Wave. We truly value the opportunity to support your home both with deep cleaning services and your ongoing bi-weekly schedule. Consistency, attention to detail, and respect for each property we enter are standards we take seriously. Our team works hard to ensure every visit meets the same level of care and professionalism. We appreciate your recommendation and look forward to continuing to serve you. Fresh Clean Wave

Mika KnightLocal Guide · 35 reviewsTotal number of Google reviews Mika has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

This team of ladies got us cleaned and covered quick, fast and in a hurry! Made what seemed like an impossible ask happen effortlessly and saved my life in a pinch! Can't say enough about the excellent service. Highest recommendation from me!

Response from the owner · 7 months ago

Mika, thank you so much for your kind words and recommendation. We’re truly grateful we were able to help when you needed us most. Sometimes the biggest part of great service is simply showing up, staying calm, and getting the job done well—and we’re so glad our team could do that for you. Your support and trust mean a lot to us, and we appreciate the opportunity to serve you. Thank you again for choosing Fresh Clean Wave. — Noralba & the Fresh Clean Wave Team

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