CrossPhysio logo

CrossPhysio

Physical therapist · Milwaukee, WI · reviewed since 2018

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 69%100+69.2Reliability 31%98+30.2Experts Score= 99Not enough data for value, replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.99SCORE
AGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#41 of 181 physical therapistsPosition by Experts Score among all companies we track in this category. · better than 78%
5.0 ★★★★★ 57 Google reviews · 13 photos
100%five-star reviews
5.00★last 12 monthsAverage stars on reviews from the last 12 months only.
0%1–2★, last 20 reviewsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
96%reviews answered by the owner
Nov 2026latest review

CrossPhysio at a glance

Google reviewers rate CrossPhysio five stars based on fifty-seven reviews, with the owner responding to ninety-six percent of comments. Clients frequently highlight the staff's knowledge and clear explanations of treatment plans involving dry needling, manual therapy, and strength exercises. Services range from postpartum recovery and injury rehabilitation to fitness coaching, with patients noting that therapists allow them to continue active lifestyles. Reviews consistently describe personalized care, effective pain relief, and supportive communication, while no specific criticisms appear in the provided high-rated excerpts.

  • Google rating: 5.0 out of 5 from 57 reviews (100% five-star).
  • Reviews on this page: 57 Google reviews (53 with written comments, 1 with photos).
  • Owner responses: the business replied to 96% of reviews.
  • Most recent review: November 4, 2026.
  • Service: Physical Therapist serving Milwaukee, Wisconsin.

Data from Google, last updated November 10, 2026.

Score profile vs other physical therapists

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: satisfaction and momentum; weakest: reliability.

Satisfaction100Reliability98Craft & service–Value–Momentum100Replies to reviews–Satisfaction: 100 (median 96)Reliability: 98 (median 96)Momentum: 100 (median 100)
CrossPhysioPhysical Therapists median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.CrossPhysio: 100/100 on this factor. Category median: 96.A
100
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.CrossPhysio: 98/100 on this factor. Category median: 96.A
98
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 100.–
–
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 100.–
–
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.CrossPhysio: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 75.–
–

Bar = this company · dark tick = category median.

Star ratings

57 Google reviews we collected

  • 5 stars57100%
  • 4 stars00%
  • 3 stars00%
  • 2 stars00%
  • 1 star00%

Praise vs complaints

Phrases our text analysis found in 53 written reviews

  • Praise8799%
  • Complaints11%

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude2528%
  • Would recommend2124%
  • Quality & results1113%
  • Speed & response1113%
  • Communication1011%
  • Honesty & trust89%
  • Price & value22%

What customers talk about

We read 53 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “She was incredibly knowledgeable, professional, and encouraging, and they create such a positive environment to heal and grow stronger.”
  • “I highly recommend working with Marissa for pre and post partum care.”
  • “Marissa did a great job helping me prepare for the birth of my second baby.”
  • “He was my second or third physical therapist and was immediately the best of all of them.”
  • “GMO, has tremendous knowledge, is prepared, explains the how and why very clearly, and is 100% hands on in your treatment.”
  • “I worked with Kelsey and from the moment I walked in, I felt welcomed, listened to, and genuinely cared for.”
  • “Contreras is an exceptional and affordable Physical Therapist in the greater Milwaukee area.”

People customers mention

  • Guillermo 27 reviews
  • Kelsey 11 reviews
  • Contreras 9 reviews
  • Marissa 3 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Recent reviews

rocky1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 days ago★★★★★

GMO, has tremendous knowledge, is prepared, explains the how and why very clearly, and is 100% hands on in your treatment. I have extreme confidence in the plan he has for me.

Megan1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★

Guillermo is awesome! He works with my teenage daughter and has really helped her build confidence in the gym. He listens to her and will use language she can understand to help push her towards her goals. He has also been able to help with an ongoing shoulder problem I have had and is the 1st person to really help…

Madalyn11 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★

Can’t recommend CrossPhysio enough! I worked with Kelsey and from the moment I walked in, I felt welcomed, listened to, and genuinely cared for. She was incredibly knowledgeable, professional, and encouraging, and they create such a positive environment to heal and grow stronger.

Carl4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 8 months ago★★★★★

I’ve known Guillermo since college, and when I needed his service and expertise for both recovery and fitness coaching, he was my first stop. He has been fantastic so far—cares about me as a person and not another client, and I’ll be a client for life

Kathryn5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 11 months ago★★★★★

Marissa did a great job helping me prepare for the birth of my second baby. I tore with my first so this time around I was determined to set myself up for success! And a success it was- no tearing and a faster recovery. Overall I am so happy I decided to prepare ahead of time. It is so worth it! I also learned a…

Danielle1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Guillermo Contreras was my physical therapist for two injuries and he’s been the best to work with. He was attentive to my goals for recovery, helped to get me back to pre-injury strength, and challenged me to push myself to keep going. He’s very personable and made every appointment fun to go to. If I am in need…

Photos

Customer reviews

5.0 ★★★★★ 57 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
rocky sperka1 reviewTotal number of Google reviews rocky has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

GMO, has tremendous knowledge, is prepared, explains the how and why very clearly, and is 100% hands on in your treatment. I have extreme confidence in the plan he has for me.

Megan Dittrich1 reviewTotal number of Google reviews Megan has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Guillermo is awesome! He works with my teenage daughter and has really helped her build confidence in the gym. He listens to her and will use language she can understand to help push her towards her goals. He has also been able to help with an ongoing shoulder problem I have had and is the 1st person to really help alleviate my daily neck and shoulder pain. He is super flexible with our crazy schedule which is such a blessing for our family! I highly suggest seeing him.

Madalyn Johansen11 reviewsTotal number of Google reviews Madalyn has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Can’t recommend CrossPhysio enough! I worked with Kelsey and from the moment I walked in, I felt welcomed, listened to, and genuinely cared for. She was incredibly knowledgeable, professional, and encouraging, and they create such a positive environment to heal and grow stronger.

Response from the owner · Edited 5 months ago

Thank you so much for the kind words and review, Madalyn. It was so enjoyable to work with you as well!

Carl Anderson4 reviewsTotal number of Google reviews Carl has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I’ve known Guillermo since college, and when I needed his service and expertise for both recovery and fitness coaching, he was my first stop. He has been fantastic so far—cares about me as a person and not another client, and I’ll be a client for life

Response from the owner · 6 months ago

Thank you so much for the review, Carl! A pleasure to work with you and a blast to see you put in hard work each session! Look forward to seeing you keep getting stronger and fitter, progressing toward your goals!

Kathryn Christy5 reviewsTotal number of Google reviews Kathryn has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Marissa did a great job helping me prepare for the birth of my second baby. I tore with my first so this time around I was determined to set myself up for success! And a success it was- no tearing and a faster recovery. Overall I am so happy I decided to prepare ahead of time. It is so worth it! I also learned a lot about my pelvic floor and the types of work I need (which shocker, it wasn’t that I needed a thousand kegels). Who knew many women struggle with the opposite problem. I highly recommend working with Marissa for pre and post partum care.

Response from the owner · 9 months ago

Kathryn, thank you so much for your kind words. It was such a privilege to work with you as you prepared for your second birth and I’m so happy to hear you had a positive experience!

Danielle Patera (Danielle)1 reviewTotal number of Google reviews Danielle has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Guillermo Contreras was my physical therapist for two injuries and he’s been the best to work with. He was attentive to my goals for recovery, helped to get me back to pre-injury strength, and challenged me to push myself to keep going. He’s very personable and made every appointment fun to go to. If I am in need for additional services for any injury, I am definitely seeking Mr. Contreras at CrossPhysio!

Response from the owner · 9 months ago

Danielle, you were a blast to work with and help along the journey back to greatness! Thank you for trusting me with your care and rehab!

Robert Goetter1 reviewTotal number of Google reviews Robert has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Marissa was great! She took the time to listen to the issues I had been having and did a great job tailoring a program to help alleviate the problems

Response from the owner · a year ago

Thanks so much for the review, Robert! Great working with you and hope you see nothing but progress moving forward! Happy lifting!

Al Kraemer3 reviewsTotal number of Google reviews Al has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

After having my rotator cuff repaired in April of 2024, one of the owners, Guillermo, was my physical therapist at the hospital. He was my second or third physical therapist and was immediately the best of all of them. Once I found out his family had their own business, I decided to continue my PT/exercise with them after I was finished at the hospital. They’re super knowledgeable, friendly, but also know how to keep you motivated! If I would have met them a year earlier, I may have never needed surgery to begin with. 10/10 💪🏼💪🏼

Response from the owner · a year ago

Thank you so much for the review, Al. It's a privilege and absolute blast to get to work with you and have seen all the progress you made over time. Great to get to see you continue to get stronger and push your self each and every week too!

Michelle Keller5 reviewsTotal number of Google reviews Michelle has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Postpartum I was having a lot of back issues which brought me in to see Kelsey. Kelsey was instrumental in helping me feel confident moving my body again, and getting back to the gym. Each session was fun, and educational!

Response from the owner · a year ago

Thank you for your review, Michelle! It was so much fun working with you and hearing that you're gaining confidence and reaching your goal of getting back to the gym!

Stephanie Bilharz10 reviewsTotal number of Google reviews Stephanie has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I cannot recommend Guillermo enough. He takes time to really analyze and determine what the best course of action is. I have referred many people to him and will continue to do so!

Response from the owner · a year ago

Thank you so much for the review, Stephanie! You're a blast to get to work with and bring a lot of great energy to each session. Hope the strength and gainz are continuing to steadily come each and every week!

CrossPhysio on Google Maps →

Business details