D Freihaut Agency & Associates LLC American Family Insurance
Insurance agency · Ballwin, MO · reviewed since 2016
iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%89+48.5Reliability 24%83+20.1Value 14%92+13Replies to reviews 7%100+7.1Craft & service penalty99−0.1Experts Score= 89Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.89SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#28 of 65 child custody lawyersiPosition by Experts Score among all companies we track in this category. · better than 58%
4.9★★★★★126 Google reviews · 24 photos
96%five-star reviews
4.96★last 12 monthsiAverage stars on reviews from the last 12 months only.
2.6%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
D Freihaut Agency & Associates LLC American Family Insurance at a glance
Google reviewers rate the agency 4.9 out of 5 based on 126 reviews, noting that the owner replies to 99% of feedback. Customers frequently praise the team for prompt communication, efficient handling of policy changes, and assistance with claims, auto, and homeowners coverage. Recurring themes include helpful staff who answer questions quickly and provide competitive rates. However, some low-star reviews criticize the company for canceling coverage after claims or failing to notify customers about billing issues.
Google rating: 4.9 out of 5 from 126 reviews (96% five-star).
Reviews on this page: 126 Google reviews (114 with written comments, 1 with photos).
Owner responses: the business replied to 99% of reviews.
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and replies to reviews; weakest: reliability.
This companyChild Custody Lawyers median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.D Freihaut Agency & Associates LLC American Family Insurance: 89/100 on this factor. Category median: 89.A
89
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.D Freihaut Agency & Associates LLC American Family Insurance: 83/100 on this factor. Category median: 84.A
83
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.D Freihaut Agency & Associates LLC American Family Insurance: 99/100 on this factor. Category median: 98.A
99
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.D Freihaut Agency & Associates LLC American Family Insurance: 92/100 on this factor. Category median: 91.A
92
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.D Freihaut Agency & Associates LLC American Family Insurance: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.D Freihaut Agency & Associates LLC American Family Insurance: 100/100 on this factor. Category median: 73.A
100
Bar = this company · dark tick = category median.
Star ratings
126 Google reviews we collected
4.9of 5
5 stars12196%
4 stars11%
3 stars11%
2 stars00%
1 star32%
Praise vs complaints
Phrases our text analysis found in 114 written reviews
98%praise
Praise16598%
Complaints42%
PriceiGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Price verdicts customers left with their Google review
100%fair
Great price218%
Reasonable873%
Overpriced00%
Not sure19%
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude4828%
Speed & response3621%
Would recommend2716%
Quality & results2314%
Price & value2012%
Honesty & trust85%
Communication74%
What customers talk about
We read 114 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“Always accessible, knowledgeable and answered all questions promptly.”
“Sarah could not have been nicer or more efficient in changing my insurance during my most recent move!”
“I trust the team and I would recommend anyone I know get a quote from them to see if they could save you some money.”
“I have always received top notch service and high level of transparency when it comes to my insurances.”
“He provided us with fair rates and saved us a substantial amount of money.”
“Dan brings the perfect combination of professionalism, responsiveness, and genuine care for his clients.”
“Dan Freihaut’s agency has great customer service, answered all my questions and really cares about giving the best insurance for the needs you have.”
People customers mention
Kim16 reviews
Loren11 reviews
Hensler9 reviews
Dan3 reviews
Winters3 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired D Freihaut Agency & Associates LLC American Family Insurance for 1 kind of job. Pick one to see what they paid and said.
SSudhir6 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★
Dan is great person and has amazing interpersonal skills. He is well knowledgable insurnace agent and I always recommend my friends to join him.
Reasonable priceProperty insurance
PPurity3 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★
Exceptional customer service. Timely feedback.Great students discounts for my teenage children. It took a few minutes for Sarah to answer all my questions and meet my requests in making changes to our plan .I have used American Family insurance for more than 20years now without any disappointment.
Great priceMotorcycle insuranceProperty insurance
MMarilyn6 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
Superb customer service. Sarah could not have been nicer or more efficient in changing my insurance during my most recent move! It was seamless and perfect!! I cannot recommend this agency enough!!! I answered below that I got my quote within 24 hours but really it was less than 2 hours for the entire process.
Reasonable priceRenter's insurance
MMatsLocal Guide · 31 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
I have been with this agency now for 21 years (including the legacy agency). I have always received top notch service and high level of transparency when it comes to my insurances. A question or a quote is typically answered / sent to me within 30 minutes =exceptional!
The few rare occasions when I had to use my…
Property insurance
CCathy4 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★
The service we received from Anna Emanuel was excellent. She efficiently made all the necessary changes to our homeowners, auto & umbrella policies to coordinate with our move. Thanks Anna.
DDiane1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★
We are new to American Family and this agency after transferring from another company that we had been with for over 25 years. We have had a recent claim and have been very pleased so far with how they are handling the claim. The office staff is very caring and helpful. Would highly recommend!
Exceptional customer service. Timely feedback.Great students discounts for my teenage children. It took a few minutes for Sarah to answer all my questions and meet my requests in making changes to our plan .I have used American Family insurance for more than 20years now without any disappointment.
Thank you for your loyalty and thoughtful review. We’re so glad Sarah could help with your questions and plan updates, and that your family has had such a positive experience with us over the years.
M
Marilyn Gomeruch6 reviewsiTotal number of Google reviews Marilyn has written across all businesses on Google Maps, not just this one.
Superb customer service. Sarah could not have been nicer or more efficient in changing my insurance during my most recent move! It was seamless and perfect!! I cannot recommend this agency enough!!! I answered below that I got my quote within 24 hours but really it was less than 2 hours for the entire process.
Price assessment: Reasonable price
Services: Renter's insurance
Quote wait time: Within 24 hours
Ease of reaching staff: Very easy
Response from the owner · a month ago
Thank you so much for your kind words! We’re thrilled to hear Sarah made your move and insurance change so smooth and easy. We truly appreciate your recommendation and are glad we could help so quickly!
M
Mats BernesjoLocal Guide · 31 reviewsiTotal number of Google reviews Mats has written across all businesses on Google Maps, not just this one.
I have been with this agency now for 21 years (including the legacy agency). I have always received top notch service and high level of transparency when it comes to my insurances. A question or a quote is typically answered / sent to me within 30 minutes =exceptional!
The few rare occasions when I had to use my insurance, all issues were sorted out immediately, no lowballing, I got to pick up my own repair shop, and the bills were never questioned.
Services: Property insurance
Claims process: Quick and easy
Quote wait time: Within 24 hours
Ease of reaching staff: Very easy
Response from the owner · a month ago
Thank you for your thoughtful review and for your loyalty over the past 21 years. We truly appreciate your trust in our agency. We’re so glad to hear that you’ve had consistently responsive, transparent service and positive claim experiences!
C
Cathy Broemmelsiek4 reviewsiTotal number of Google reviews Cathy has written across all businesses on Google Maps, not just this one.
The service we received from Anna Emanuel was excellent. She efficiently made all the necessary changes to our homeowners, auto & umbrella policies to coordinate with our move. Thanks Anna.
Response from the owner · a month ago
Thank you for the wonderful review, Cathy. We’re so glad Anna was able to provide you with a great experience!
D
Diane Fanning1 reviewiTotal number of Google reviews Diane has written across all businesses on Google Maps, not just this one.
We are new to American Family and this agency after transferring from another company that we had been with for over 25 years. We have had a recent claim and have been very pleased so far with how they are handling the claim. The office staff is very caring and helpful. Would highly recommend!
Response from the owner · 2 months ago
We're so glad we were able to be helpful and welcoming! Thank you for your business.
S
Sarah Freihaut3 reviewsiTotal number of Google reviews Sarah has written across all businesses on Google Maps, not just this one.
Dan Freihaut’s agency has great customer service, answered all my questions and really cares about giving the best insurance for the needs you have. I trust the team and I would recommend anyone I know get a quote from them to see if they could save you some money.
Services: Property insurance
Claims process: Quick and easy
Ease of reaching staff: Very easy
Response from the owner · 2 months ago
Thanks very much!
P
Patti Biehle1 reviewiTotal number of Google reviews Patti has written across all businesses on Google Maps, not just this one.
Kimberly Hensler of the D Freihaut Agency answered all of my questions (and there were MANY) and assisted me beautifully with my recent automobile addition. Simply the best!!!
Price assessment: Reasonable price
Services: Service not listed
Response from the owner · 2 months ago
I'm so glad Kimberly was helpful and answered your questions! We are grateful for your business!