Diamond Unisex Beauty Salon (Threading & Lash Bar)
Eyelash salon · Secaucus, NJ · reviewed since 2014
iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%84+45.8Reliability 24%75+18.2Value 14%82+11.6Replies to reviews 7%100+7.1Craft & service penalty72−2.8Experts Score= 80Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.80SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#64 of 101 hair salonsiPosition by Experts Score among all companies we track in this category. · better than 37%
4.8★★★★★523 Google reviews · 24 photos
94%five-star reviews
4.88★last 12 monthsiAverage stars on reviews from the last 12 months only.
3.6%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
100%reviews answered by the owner
$8typical billiMedian bill customers of this company reported in their reviews (needs 3+ priced reviews).
Diamond Unisex Beauty Salon (Threading & Lash Bar) at a glance
Google reviewers rate the salon 4.8 out of 5 based on 523 reviews, with the owner responding to every comment. Clients frequently praise the precision, speed, and affordability of eyebrow threading, waxing, and nail services, noting that staff are professional and attentive to detail. However, low-star feedback highlights recurring issues with eyelash extension durability and discomfort, alongside isolated complaints regarding facial reactions to threading and inconsistent waxing techniques.
Google rating: 4.8 out of 5 from 523 reviews (94% five-star).
Reviews on this page: 523 Google reviews (425 with written comments, 18 with photos).
Owner responses: the business replied to 100% of reviews.
Most recent review: October 11, 2026.
Service: Hair Salon serving Secaucus, New Jersey.
Data from Google, last updated October 28, 2026.
Score profile vs other hair salons
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and replies to reviews; weakest: craft & service.
This companyHair Salons median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Diamond Unisex Beauty Salon (Threading & Lash Bar): 84/100 on this factor. Category median: 88.A
84
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Diamond Unisex Beauty Salon (Threading & Lash Bar): 75/100 on this factor. Category median: 84.B
75
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Diamond Unisex Beauty Salon (Threading & Lash Bar): 72/100 on this factor. Category median: 98.B
72
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Diamond Unisex Beauty Salon (Threading & Lash Bar): 82/100 on this factor. Category median: 97.A
82
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Diamond Unisex Beauty Salon (Threading & Lash Bar): 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Diamond Unisex Beauty Salon (Threading & Lash Bar): 100/100 on this factor. Category median: 47.A
100
Bar = this company · dark tick = category median.
Star ratings
523 Google reviews we collected
4.8of 5
5 stars49394%
4 stars71%
3 stars20%
2 stars20%
1 star194%
Praise vs complaints
Phrases our text analysis found in 425 written reviews
94%praise
Praise41294%
Complaints276%
Price
What customers reported paying
$8-87% vs typical hair salons
Middle half of what 14 customers paid ($3–$23) · gold mark = category median.
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude14433%
Quality & results12128%
Would recommend10023%
Price & value317%
Speed & response245%
Honesty & trust164%
Communication31%
What customers talk about
We read 425 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“Super kind & very quick & efficient, will definitely be back”
“Really unprofessional, upsetting and disappointing.”
“Great attention to detail and took her time for eyebrow and full face threading!”
“The 2 stars is for the back wax but lost 3 from the horrible experience with the bikini.”
“Highly recommended—excellent service, along with warm and friendly personal care.”
“Don’t know what type of glue she uses but i definitely do not recommend.”
“Even though I live 25 minutes away, the drive is absolutely worth it.”
“I’m not asking for a refund but, it was $40 dollars too expensive for a poor quality job.”
“Lini did great on my eyebrows, fast and efficient service!”
“The staff were really patient and kind, even when I was late for my appointment.”
“I’ve been coming to Diamond Unisex Beauty Salon for 17 years, ever since I was a teenager, and it’s still the only salon I trust!”
“They did a great job with the eye brow tinting and threading Listened and did to how I wanted them done.”
People customers mention
Nimi15 reviews
Brazilian7 reviews
Mimi7 reviews
Aayesha6 reviews
Henna4 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired Diamond Unisex Beauty Salon (Threading & Lash Bar) for 8 kinds of job. Pick one to see what they paid and said.
SSHIRLEY6 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
I'm absolutely obsessed with my new eyelash extensions! The technician, Arpeta, did an incredible job. My lashes look natural yet dramatic, and they're so comfortable I almost forget they're there. I love waking up with beautiful eyes without having to apply any makeup. Highly recommend!
Paid $40–60Eyelash extensions
AAbigail4 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
I always come here to get my eyebrows threaded, they're the only place I trust! I've been going to them since high school, and they've been constantly amazing 👏 Everyone is warm and welcoming, and I've been going to them since before they moved to their current location on bergenline. Definitely recommend!
Paid $1–20Eyebrow threading
TTeertha7 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
Had a very good experience at Diamond Parlor. Arpita is very friendly and good at her work!
Paid $1–20
MMoxaLocal Guide · 14 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★
The girl did the worst eyebrow threading. One she take so long and she ruined the shape of my eyebrow. Don’t go there for eyebrow threading. I asked for a bit thinner and she left it thick and removed my original shape.I gave her a reference photo too.
Paid $1–20Eyebrow threading
AAdela5 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
Very nice place and clean, love how they do my manicure and pedicure... Also they do eyesbrows👍👍👍 They are amazing.
Paid $20–40ManicureEyebrow shapingPedicure
RREEMALocal Guide · 124 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 years ago★★★★★
One of the best salons in the area! Arpita did an amazing job shaping and cleaning my eyebrows. You can really see the difference in the before and after photos below. I loved the experience – the prices are reasonable, and the service is fantastic. Highly recommend! Thank you! Definitely coming back!
Great attention to detail and took her time for eyebrow and full face threading!
Response from the owner · 2 weeks ago
Bhavana, Thanks so much for taking the time to write this review. I’m thrilled to hear that you appreciated our salon service. Thank you for your business, Our Motto is to Satisfy our Customers.
E
Elizabeth Acosta2 reviewsiTotal number of Google reviews Elizabeth has written across all businesses on Google Maps, not just this one.
Elizabeth, Thanks so much for taking the time to write this review. I’m thrilled to hear that you appreciated our salon service. Thank you for your business, Our Motto is to Satisfy our Customers.
J
Jasmine AlonsozanaLocal Guide · 12 reviewsiTotal number of Google reviews Jasmine has written across all businesses on Google Maps, not just this one.
Loved the service … I would go back again!! Thanks
Response from the owner · 4 weeks ago
Jasmine, Thanks so much for taking the time to write this review. I’m thrilled to hear that you appreciated our salon service. Thank you for your business, Our Motto is to Satisfy our Customers.
R
Ramona GomezLocal Guide · 33 reviewsiTotal number of Google reviews Ramona has written across all businesses on Google Maps, not just this one.
Ramona, Thanks so much for taking the time to write this review. I’m thrilled to hear that you appreciated our salon service. Thank you for your business, Our Motto is to Satisfy our Customers.
K
Kiara Polanco4 reviewsiTotal number of Google reviews Kiara has written across all businesses on Google Maps, not just this one.
Amazing service 10/10 highly recommend!!! I love my eyebrows and my Brazilian wax experience was absolutely phenomenal
Response from the owner · 2 months ago
Kiara, Thanks so much for taking the time to write this review. I’m thrilled to hear that you appreciated our salon service. Thank you for your business, Our Motto is to Satisfy our Customers.
J
Jamie McDonald6 reviewsiTotal number of Google reviews Jamie has written across all businesses on Google Maps, not just this one.
I come in for brows and Brazilian. I’ve been an infrequent customer for years and I always receive the best service.
The ladies are delicate and precise. I absolutely recommend.
Response from the owner · 2 months ago
Jamie, Thanks so much for taking the time to write this review. I’m thrilled to hear that you appreciated our salon service. Thank you for your business, Our Motto is to Satisfy our Customers.
S
Sarena Jade2 reviewsiTotal number of Google reviews Sarena has written across all businesses on Google Maps, not just this one.
Got a great wax from Shruti! Super kind & very quick & efficient, will definitely be back
Response from the owner · 2 months ago
Sarena, Thanks so much for taking the time to write this review. I’m thrilled to hear that you appreciated our salon service. Thank you for your business, Our Motto is to Satisfy our Customers.
M
Micaela Grijalva8 reviewsiTotal number of Google reviews Micaela has written across all businesses on Google Maps, not just this one.
Micaela, Thank so much for taking the time to write this review. I'm thrilled to hear that you appreciated our salon service. Thank you for your business, Our Motto is to Satisfy our Customers.
M
Marina KLocal Guide · 75 reviewsiTotal number of Google reviews Marina has written across all businesses on Google Maps, not just this one.
The best brazilian waxing in the area!!! omg I'm such a wimp and a total big baby when it comes to pain and I'm totally coming back here tysm Shruti you're the bestest♡♡♡ She's done a thorough, fine, impeccable job!! 🙈💯
Response from the owner · 2 months ago
Marina, Thank so much for taking the time to write this review. I'm thrilled to hear that you appreciated our salon service. Thank you for your business, Our Motto is to Satisfy our Customers.
G
gloriana tapia5 reviewsiTotal number of Google reviews gloriana has written across all businesses on Google Maps, not just this one.
Amazing service and prices. Did my nails and lashes here and both came out amazing!! Loved it
Response from the owner · 2 months ago
Gloriana, Thank so much for taking the time to write this review. I'm thrilled to hear that you appreciated our salon service. Thank you for your business, Our Motto is to Satisfy our Customers.