iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%88+55.9Reliability 28%86+24.3Replies to reviews 8%100+8.2Momentum penalty84−1.6Experts Score= 87Not enough data for value; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.87SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#29 of 88 beauty salonsiPosition by Experts Score among all companies we track in this category. · better than 68%
4.9★★★★★265 Google reviews · 15 photos
95%five-star reviews
4.78★last 12 monthsiAverage stars on reviews from the last 12 months only.
1.6%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
97%reviews answered by the owner
$101typical billiMedian bill customers of this company reported in their reviews (needs 3+ priced reviews).
DS Aveda - Distinctive Salon (Biltmore) at a glance
Google reviewers rate the salon 4.9 out of 5 based on 265 reviews, with the owner responding to 97% of comments. Positive feedback highlights friendly staff, clean facilities, and skilled haircuts or color services, often noting that online booking is easy and prices are reasonable for the quality provided. However, several low-star reviews criticize front desk responsiveness and communication, citing instances where customers felt ignored or were charged for undisclosed services or upcharges without prior consent.
Google rating: 4.9 out of 5 from 265 reviews (95% five-star).
Reviews on this page: 265 Google reviews (215 with written comments, 8 with photos).
Owner responses: the business replied to 97% of reviews.
Most recent review: October 17, 2026.
Service: Beauty Salon serving Phoenix, Arizona.
Data from Google, last updated November 1, 2026.
Score profile vs other beauty salons
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and replies to reviews; weakest: momentum.
This companyBeauty Salons median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.DS Aveda - Distinctive Salon (Biltmore): 88/100 on this factor. Category median: 85.A
88
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.DS Aveda - Distinctive Salon (Biltmore): 86/100 on this factor. Category median: 80.A
86
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.DS Aveda - Distinctive Salon (Biltmore): 100/100 on this factor. Category median: 95.A
100
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 87.–
–
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.DS Aveda - Distinctive Salon (Biltmore): 84/100 on this factor. Category median: 100.A
84
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.DS Aveda - Distinctive Salon (Biltmore): 100/100 on this factor. Category median: 48.A
100
Bar = this company · dark tick = category median.
Star ratings
265 Google reviews we collected
4.9of 5
5 stars25295%
4 stars52%
3 stars10%
2 stars10%
1 star62%
Praise vs complaints
Phrases our text analysis found in 215 written reviews
94%praise
Praise15994%
Complaints116%
Price
What customers reported paying
$101+25% vs typical beauty salons
Middle half of what 102 customers paid ($71–$189) · gold mark = category median.
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude5532%
Quality & results5231%
Would recommend3319%
Communication159%
Honesty & trust64%
Price & value53%
Speed & response42%
What customers talk about
We read 215 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“Consistently great service, quality and a friendly atmosphere”
“It may appear she is not very professional & risks her reputation.”
“I was able to walk in without an appointment, and Leigha did a wonderful job cleaning up my hair and styling it for me.”
“And i confronted them and they said they would get back to me it’s been two weeks and i haven’t heard back terrible place and terrible artist!”
“Jen was awesome and did a great job - would definitely recommend.”
“An automatic text gets sent out asking for a survey and I replied that I would not recommend the salon.”
“Stylist was kind and listened to exactly what I needed.”
“I trusted the stylist, the process and the teachers and this was done with perfection!”
“The price (new client about $65 not including tip) feels like a steal for the quality of the cut and products used and I have relatively long but thin hair.”
“The positive is that I was quoted a higher price without highlights b4 making an appt even with the tip I gave her.”
“She was pleasant and efficient, and did a really nice blowout.”
People customers mention
Jason6 reviews
Andrea6 reviews
Marjorie5 reviews
Jen4 reviews
Emma3 reviews
Ashley3 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired DS Aveda - Distinctive Salon (Biltmore) for 8 kinds of job. Pick one to see what they paid and said.
LLynn7 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★
My experience at this Aveda salon with Marjorie is always amazing! from the scalp and shoulder massage to the products to the cut, styling and the final result, I am always very well taken care of and extremely pleased!
This time I even was able to purchase some Christmas gifts of Aveda products well ahead of the season!
Thank you for everything!
Paid $100–120HaircutHairstylingBlowdry
SSamantha2 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 weeks ago★★★★★
Great serves as always! Love the atmosphere and treatment.
David always does a great job
KKatelyn1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★
Great, clean salon! Stylist was kind and listened to exactly what I needed. Leaving feeling so fresh!
Paid $60–80
KKaley2 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★
Overall a great experience! I booked a new client appointment online which was super easy. After reading the reviews and picking a time that worked best with my schedule I truly lucked out with Jen, she is so kind and thoughtful and got me in and out in about an hour. The price (new client about $65 not including…
Paid $60–80
DDawn11 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★
I am have been coming here for 10 years and I wouldn’t go anywhere else. Stephanie is my main girl, but all the hair Artisan’s here are just that… Artisan’s.
Paid $180–200Bang trimHaircutHairstyling
KKaren6 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★
Amazing first visit! My daughter sat with Emma who took time to listen and help her get an awesome cut and style!
My experience at this Aveda salon with Marjorie is always amazing! from the scalp and shoulder massage to the products to the cut, styling and the final result, I am always very well taken care of and extremely pleased!
This time I even was able to purchase some Christmas gifts of Aveda products well ahead of the season!
Thank you for everything!
Price: $100–120
Services: Haircut, Hairstyling, Blowdry
Atmosphere: Relaxing
Maintenance: Pristine
S
Samantha Hansen2 reviewsiTotal number of Google reviews Samantha has written across all businesses on Google Maps, not just this one.
Stephanie was beyond incredible! I’ve found my new hair color and im ecstatic!
Atmosphere: Relaxing
Maintenance: Pristine
Response from the owner · a month ago
Hannah we are so happy to know Stephanies work was 5/5! Glad to hear your new hair color is so great and that she did an incredible job! See you again soon!
K
Katelyn Rider1 reviewiTotal number of Google reviews Katelyn has written across all businesses on Google Maps, not just this one.
Great, clean salon! Stylist was kind and listened to exactly what I needed. Leaving feeling so fresh!
Price: $60–80
Response from the owner · 2 months ago
Katelyn thank you for the glowing review! We appreciate the kind words, we love that you felt heard, listened to, and left feeling so fresh! We look forward to your next visit in!
K
Kaley King2 reviewsiTotal number of Google reviews Kaley has written across all businesses on Google Maps, not just this one.
Overall a great experience! I booked a new client appointment online which was super easy. After reading the reviews and picking a time that worked best with my schedule I truly lucked out with Jen, she is so kind and thoughtful and got me in and out in about an hour. The price (new client about $65 not including tip) feels like a steal for the quality of the cut and products used and I have relatively long but thin hair. I also got light face framing and they offer free bang touch ups anytime. Will definitely be back.
Price: $60–80
Response from the owner · 2 months ago
Thank you dk much Kaley! We appreciate you taking the time to share such wonderful feedback.
R
Rachael Montoya11 reviewsiTotal number of Google reviews Rachael has written across all businesses on Google Maps, not just this one.
I am have been coming here for 10 years and I wouldn’t go anywhere else. Stephanie is my main girl, but all the hair Artisan’s here are just that… Artisan’s.
Price: $180–200
Services: Bang trim, Haircut, Hairstyling
Response from the owner · 2 months ago
Thank you so much, Dawn for taking the time to share this. We really appreciate your love and support!
L
Lee RendaLocal Guide · 10 reviewsiTotal number of Google reviews Lee has written across all businesses on Google Maps, not just this one.
