Experts Reviews · Company report
How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%87+47.5Reliability 24%82+19.9Value 14%83+11.7Replies to reviews 7%100+7.1Experts Score= 86Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.86SCOREEuropean Wax Center
O'Fallon, IL · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #54Position by Experts Score among all companies we track in this category. of 121 hair salons · 4.9★ from 1,148 Google reviews
Report card
Percentile vs other hair salons (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and momentum; weakest: reliability.
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.European Wax Center is better than 87% of hair salons.A
87
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.European Wax Center is better than 82% of hair salons.A
82
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.European Wax Center is better than 100% of hair salons.A
100
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.European Wax Center is better than 83% of hair salons.A
83
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.European Wax Center is better than 100% of hair salons.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.European Wax Center is better than 100% of hair salons.A
100
Reviews for your job
Customers hired European Wax Center for 8 kinds of job.
European Wax Center for arm hair removal
Clear ✕Jobs reviewedHow many Google reviews are tagged with this job.5
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.—
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 88/100.How Job match is calculatedBuilt only from reviews Google tagged “Arm hair removal”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#1 / 1
All 5 Google reviews tagged “Arm hair removal”
Top7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★
Fast and efficient. Rayvn did a great job and was very nice to talk to.
Arm hair removalBack hair removal
LuisaLocal Guide · 17 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★
I enjoyed my visit to European Wax Center. We made the appointment the same day!! And I decided on the spot to have something else done, and they made accommodations on the spot!! I learned a lot about beauty tips, which is always good. I loved having Keionna, my daughter and I laughed and had a great time. We are…
Arm hair removalFacial hair removalLeg hair removal
Keyonika3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★
Jessica was great I was very satisfied with her professionalism and customer service skills….I will book with her again.
Arm hair removalBrazilian waxing
FarrisLocal Guide · 22 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★
Sheila was great. Very friendly and professional.
Arm hair removalBack hair removal
Cheryl6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★
Rating only, no written review.
Arm hair removal
Price
Not enough reviews with a price yet.
Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Great price 0%Reasonable 0%Overpriced 0%Not sure 0%
Jobs customers hired them for
| Job | Reviews | Category typical |
|---|---|---|
| Brazilian waxing | 115 | — |
| Waxing | 52 | $11–$58 |
| Bikini waxing | 36 | — |
| Body waxing | 34 | $41–$88 |
| Underarm hair removal | 24 | — |
| Intimate area hair waxing | 21 | — |
| Eyebrow waxing | 16 | — |
| Leg hair removal | 13 | — |
