Experts Reviews · Company report
European Wax Center logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%87+47.5Reliability 24%82+19.9Value 14%83+11.7Replies to reviews 7%100+7.1Experts Score= 86Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.86SCORE

European Wax Center

O'Fallon, IL · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #46Position by Experts Score among all companies we track in this category. of 101 hair salons · 4.9★ from 1,148 Google reviews

Report card

Percentile vs other hair salons (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and momentum; weakest: reliability.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.European Wax Center is better than 87% of hair salons.A
87
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.European Wax Center is better than 82% of hair salons.A
82
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.European Wax Center is better than 100% of hair salons.A
100
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.European Wax Center is better than 83% of hair salons.A
83
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.European Wax Center is better than 100% of hair salons.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.European Wax Center is better than 100% of hair salons.A
100

Reviews for your job

Customers hired European Wax Center for 8 kinds of job.

European Wax Center for eyebrow waxing

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Jobs reviewedHow many Google reviews are tagged with this job.16
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.—
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 92/100.How Job match is calculatedBuilt only from reviews Google tagged “Eyebrow waxing”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#1 / 3

All 16 Google reviews tagged “Eyebrow waxing”

Beth9 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

Jessica is the best!!

Eyebrow waxingWaxing
Nancy4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

Reeby is great! She always provides excellent service!

Eyebrow waxingWaxing
Jennifer13 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 years ago★★★★★

Great place for eyebrow waxing. Every time I have visited European the service has been excellent. And Reeby is the absolute best.

Eyebrow waxing
LisaLocal Guide · 21 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Ashley is fabulous and does an amazing job on eyebrows and Brazilian! Highly recommend her!

Brazilian waxingEyebrow waxing
Lexii2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 years ago★★★★★

Love this place. Christina is the best!

Eyebrow waxing
cady6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

It was my first time ever getting a Brazilian wax, I was a little nervous but it was a great experience. I’m super satisfied with the end result, my wax specialist Ashley made me super comfortable and was so nice! She also did my eyebrows which I thought she absolutely slayed. I will definitely be going back to for more waxes!

Brazilian waxingEyebrow waxing
Kristina12 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Always a great experience! Christina is a perfectionist and always does a wonderful job waxing my eyebrows!

Eyebrow waxing
ariana1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

I’m my first time visiting & I already made a follow up appointment! Amy was so welcoming & kind, she talked me through the entire experience without any judgment! If you are looking for a new wax stylist I highly recommend Amy! She is my new go to.

Eyebrow waxing
Cathlen4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

This was my first Brazilian ever and Amy did an amazing job helping me feel comfortable through the experience. She explained what to expect and aftercare. Already scheduled my next appointment!

Bikini waxingEyebrow waxing
cecilia3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 years ago★★★★★

very good she helped shape my eyebrows and the girls at the front were super nice!!

Eyebrow waxing
Lisa2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Reeby is the best.

Brazilian waxingEyebrow waxing
Julian6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Malon did an amazing job waxing my eyebrows.

Eyebrow waxing
Lindsey5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Shantae did a fabulous job with my eyebrow waxing & tint!

Customer photo from Lindsey's review
Eyebrow waxing
Kayla4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Christina was awesome! She is so friendly and she does a great job. My brows have never looked better! 10/10 recommend.

Eyebrow waxingLip hair removal
Tyler7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Amy is by far the best wax specialist that I have had sessions with. She’s quick and she’s thorough. She also has a great personality and makes the whole process more enjoyable.

Brazilian waxingEyebrow waxingFacial hair removal
MicaelaLocal Guide · 14 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Rating only, no written review.

Brazilian waxingEyebrow waxingUnderarm hair removal

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Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

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