Water softening equipment supplier · Holly Springs, NC · reviewed since 2014
iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 69%99+68.5Reliability 31%99+30.5Experts Score= 99Not enough data for value, replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.99SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#3 of 30 water softener repairiPosition by Experts Score among all companies we track in this category. · better than 93%
5.0★★★★★164 Google reviews · 6 photos
99%five-star reviews
4.98★last 12 monthsiAverage stars on reviews from the last 12 months only.
0%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Customers of Exquisite Air & Water Services, Inc. consistently highlight punctuality, professional communication, and thorough explanations regarding water system maintenance and installation. Reviews frequently note that technicians arrive on time, work efficiently, and provide detailed guidance on system operation and future needs. The company maintains a 5/5 rating from 164 reviews, with customers citing fair pricing and reliable service as key factors in their continued loyalty. No significant patterns of criticism appear in the provided excerpts, and the owner responded to only 7% of the reviews.
Google rating: 5.0 out of 5 from 164 reviews (99% five-star).
Reviews on this page: 164 Google reviews (123 with written comments, 4 with photos).
Owner responses: the business replied to 7% of reviews.
Most recent review: October 24, 2026.
Service: Water Softener serving Holly Springs, North Carolina.
Data from Google, last updated October 27, 2026.
Score profile vs other water softener repair
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and satisfaction; weakest: reliability.
This companyWater Softener Repair median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Exquisite Air & Water Services, Inc: 99/100 on this factor. Category median: 95.A
99
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Exquisite Air & Water Services, Inc: 99/100 on this factor. Category median: 92.A
99
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 99.–
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ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 98.–
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MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Exquisite Air & Water Services, Inc: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 99.–
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Bar = this company · dark tick = category median.
Star ratings
164 Google reviews we collected
5.0of 5
5 stars16299%
4 stars21%
3 stars00%
2 stars00%
1 star00%
Praise vs complaints
Phrases our text analysis found in 123 written reviews
100%praise
Praise236100%
Complaints00%
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude6327%
Quality & results4619%
Speed & response4419%
Would recommend3414%
Communication2410%
Price & value156%
Honesty & trust104%
What customers talk about
We read 123 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“Great communication, professional, knowledgeable, clean work, on time, and dependable!”
“Great service from Russ at Exquisite Water and Air!”
“Russ arrived on time, performed the work efficiently, and explained what I needed to do to prime and clean the system prior to use.”
“People and business like them is something I would highly recommend to anyone.”
“Jeremy and Horace did clean and fantastic job on installation side and explained everything on how the system works, maintenance and emergencies.”
“We felt costs were very reasonable - considering travel time - and enjoyed his professional demeanor.”
“If you need water services, these are the folks to trust!”
People customers mention
Jeremy12 reviews
Stuart8 reviews
Justin5 reviews
Russ4 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Recent reviews
Melissa1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 days ago★★★★★
Russ arrived on time, performed the work efficiently, and explained what I needed to do to prime and clean the system prior to use. Great job!
GopalaLocal Guide · 25 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★
Stuart was exceptional from the start and worked with me to get what I wanted at a price that worked for me. Very informative in giving me all the details and answering all the questions.
Order and installation was on time. Jeremy and Horace did clean and fantastic job on installation side and explained everything…
David4 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
Working with Jeremy White is terrific. He recommends the right service - what is needed for my situation. Each time he has serviced my system he checks things over thoroughly and advises me what is needed to keep the system functioning optimally - and at a. fair price.
Moe2 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 months ago★★★★★
Great communication, professional, knowledgeable, clean work, on time, and dependable!
That’s why they have my business all these years!
Diana7 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 months ago★★★★★
Was able to get same day service. Jeremy was friendly, knowledgeable, and extremely efficient. Couldn’t be more pleased with the prompt response and excellent service.
Charles9 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★
On time as promised, excellent service. If you need water services, these are the folks to trust!
Russ arrived on time, performed the work efficiently, and explained what I needed to do to prime and clean the system prior to use. Great job!
Response from the owner · 15 hours ago
"Thank you so much for the wonderful review, Melissa! We're thrilled to hear that Russ arrived on time, worked efficiently, and provided clear instructions for priming and cleaning your system. We truly appreciate your feedback".
Jz101 Gaming14 reviewsiTotal number of Google reviews Jz101 has written across all businesses on Google Maps, not just this one.
Stuart was exceptional from the start and worked with me to get what I wanted at a price that worked for me. Very informative in giving me all the details and answering all the questions.
Order and installation was on time. Jeremy and Horace did clean and fantastic job on installation side and explained everything on how the system works, maintenance and emergencies..
People and business like them is something I would highly recommend to anyone. Thx Folks!!
Response from the owner · 2 weeks ago
"Hi Gopala, thank you so much for the fantastic 5-star review! We're thrilled to hear that Jeremy, and Horace provided you with such a great experience from start to finish. We truly appreciate your recommendation and are always here if you need anything else!"
David Keesee4 reviewsiTotal number of Google reviews David has written across all businesses on Google Maps, not just this one.
Working with Jeremy White is terrific. He recommends the right service - what is needed for my situation. Each time he has serviced my system he checks things over thoroughly and advises me what is needed to keep the system functioning optimally - and at a. fair price.
Response from the owner · 15 hours ago
"Thank you so much for the fantastic review! We're thrilled to hear that Jeremy provides such thorough and honest service to keep your system running optimally at a fair price. We truly appreciate your support!"
Moe Malek2 reviewsiTotal number of Google reviews Moe has written across all businesses on Google Maps, not just this one.
Great communication, professional, knowledgeable, clean work, on time, and dependable!
That’s why they have my business all these years!
Response from the owner · 15 hours ago
Thank you so much for the wonderful review and your continued loyalty over the years! We truly appreciate your support and are thrilled to know our team's dependability, professionalism, and dedication continue to hit the mark. We look forward to serving you for many years to come!"
M A10 reviewsiTotal number of Google reviews M has written across all businesses on Google Maps, not just this one.
"Thank you so much for the wonderful review and your continued support! We're thrilled to hear that Russ always does a great job for you. We truly appreciate your loyalty".
Anne Scaff4 reviewsiTotal number of Google reviews Anne has written across all businesses on Google Maps, not just this one.
"Thank you so much for the wonderful review! We're thrilled to hear that everything went well and that the service was efficient and on time. We truly appreciate your support!"
Diana DenBeste7 reviewsiTotal number of Google reviews Diana has written across all businesses on Google Maps, not just this one.
Was able to get same day service. Jeremy was friendly, knowledgeable, and extremely efficient. Couldn’t be more pleased with the prompt response and excellent service.
Response from the owner · 5 months ago
Thank you for you review of the work performed and the service we provided. We strive for excellent customer service and work ethic to provide the best experience for our customers.
Rajendraprasad Makam5 reviewsiTotal number of Google reviews Rajendraprasad has written across all businesses on Google Maps, not just this one.
