iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%95+51.8Reliability 24%94+22.8Value 14%100+14.1Replies to reviews 7%84+5.9Experts Score= 95Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.95SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#19 of 60 towing servicesiPosition by Experts Score among all companies we track in this category. · better than 69%
4.9★★★★★459 Google reviews · 8 photos
97%five-star reviews
4.96★last 12 monthsiAverage stars on reviews from the last 12 months only.
0.4%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Google reviewers rate Fix It Auto Repair 4.9 out of 5 based on 459 reviews, noting that the owner responds to 72% of feedback. Customers frequently highlight prompt service, accurate pricing, and proactive communication regarding repairs and parts. Recurring themes include friendly staff, quick turnaround times, and the ability to diagnose complex issues that other shops missed. However, some low-star reviews criticize instances where quoted prices increased significantly without approval or where specific requested repairs were not completed.
Google rating: 4.9 out of 5 from 459 reviews (97% five-star).
Reviews on this page: 459 Google reviews (370 with written comments, 5 with photos).
Owner responses: the business replied to 72% of reviews.
Most recent review: October 21, 2026.
Service: Towing Service serving Ames, Iowa.
Data from Google, last updated October 26, 2026.
Score profile vs other towing services
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and momentum; weakest: replies to reviews.
Fix It Auto RepairTowing Services median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Fix It Auto Repair: 95/100 on this factor. Category median: 92.A
95
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Fix It Auto Repair: 94/100 on this factor. Category median: 89.A
94
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 99.–
–
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Fix It Auto Repair: 100/100 on this factor. Category median: 100.A
100
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Fix It Auto Repair: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Fix It Auto Repair: 84/100 on this factor. Category median: 67.A
84
Bar = this company · dark tick = category median.
Star ratings
459 Google reviews we collected
4.9of 5
5 stars44397%
4 stars82%
3 stars20%
2 stars00%
1 star61%
Praise vs complaints
Phrases our text analysis found in 370 written reviews
99%praise
Praise78199%
Complaints111%
PriceiGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Price verdicts customers left with their Google review
100%fair
Great price3036%
Reasonable5364%
Overpriced00%
Not sure00%
Topic share
How often each topic comes up in the written reviews
7topics
Speed & response15119%
Staff & attitude14618%
Price & value13817%
Quality & results11915%
Would recommend8911%
Honesty & trust8611%
Communication638%
What customers talk about
We read 370 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“Gave me an appointment this week and was prompt in getting me in and out.”
“They’re always super nice over the phone and give constant updates!”
“Overall they were fair priced and would take my vehicle there again if need be.”
“Nice people, super professional, I trust them not to overcharge for what needs done.”
“I needed my heat shield tightened and they did a great job!”
“It was not presented to me as a “worst-case scenario” estimate.”
“5 Stars isn’t enough, even if I had 10 stars, I would 100.”
“I recommend that anyone considering service here obtain multiple estimates before proceeding with repairs.”
“Fix It Auto is very responsive and honest with their prices and work.”
“The new owner is very professional and easy to work with.”
People customers mention
Charlie27 reviews
Carrie10 reviews
Brown4 reviews
John4 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired Fix It Auto Repair for 8 kinds of job. Pick one to see what they paid and said.
aj11 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 4 days ago★★★★★
Friendly and professional all in one package. Closer than Des Moines to bring in my Subaru. Gave me an appointment this week and was prompt in getting me in and out.
Nice job. Thanks for being there.
Happy Boone client.
Audrey1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a week ago★★★★★
I needed my heat shield tightened and they did a great job! They were fast and friendly!
Service not listed
Scott10 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a week ago★★★★★
Good place. The parking lot is large and clean. Quoted price was accurate and finished the car sooner than expected. Seemed like very nice people. Will recommend and return if needed.
Reasonable priceEngine repair
Carson4 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★
They got me in very quickly and made sure to contact me before proceeding with ordering any parts or doing anything for additional charges. Overall they were fair priced and would take my vehicle there again if need be.
Reasonable priceTransmission
Jarrett2 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★
5 Stars isn’t enough, even if I had 10 stars, I would 100. Fixit has easily fixed my car again and again, often same day. They charge a fair price and I couldn’t recommend them enough.
Great priceTransmissionAuto battery replacementBrakes
Nicole3 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★
They have been the only repair shop to find solutions to why my car won’t start. Went to another shop and said they couldn’t find why, but Fix It knew exactly what was wrong. They’re always super nice over the phone and give constant updates! Super quick and reliable.
Great priceAuto battery replacementAuto battery maintenance
Friendly and professional all in one package. Closer than Des Moines to bring in my Subaru. Gave me an appointment this week and was prompt in getting me in and out.
Nice job. Thanks for being there.
Happy Boone client.
Price assessment: Reasonable price
Services: Air & cabin filter replacement, Oil change
Response from the owner · a year ago
Thank you for the kind words, AJ! We're thrilled to hear that your first visit was such a success. Our team takes pride in providing friendly and professional service, and we're glad it showed. We look forward to serving you again soon!
Audrey1 reviewiTotal number of Google reviews Audrey has written across all businesses on Google Maps, not just this one.
I needed my heat shield tightened and they did a great job! They were fast and friendly!
Services: Service not listed
Response from the owner · 6 days ago
Audrey, thank you! We’re glad we could quickly tighten your heat shield and that our friendly team made the visit a great one. We look forward to seeing you again!
Scott thompson10 reviewsiTotal number of Google reviews Scott has written across all businesses on Google Maps, not just this one.
Good place. The parking lot is large and clean. Quoted price was accurate and finished the car sooner than expected. Seemed like very nice people. Will recommend and return if needed.
Price assessment: Reasonable price
Services: Engine repair
Response from the owner · 6 days ago
Scott, thank you for the wonderful review! We’re glad you appreciated the clean, spacious parking lot, accurate pricing, prompt service, and friendly team. We truly appreciate your recommendation and look forward to welcoming you back!
Carson Matthews4 reviewsiTotal number of Google reviews Carson has written across all businesses on Google Maps, not just this one.
They got me in very quickly and made sure to contact me before proceeding with ordering any parts or doing anything for additional charges. Overall they were fair priced and would take my vehicle there again if need be.
Price assessment: Reasonable price
Services: Transmission
Response from the owner · 6 days ago
Carson, thank you for the thoughtful review! We’re glad our quick service, clear communication, and fair pricing made a strong impression. We’ll be happy to welcome you back whenever you need us.
Debbie Harris1 reviewiTotal number of Google reviews Debbie has written across all businesses on Google Maps, not just this one.
5 Stars isn’t enough, even if I had 10 stars, I would 100. Fixit has easily fixed my car again and again, often same day. They charge a fair price and I couldn’t recommend them enough.
Price assessment: Great price
Services: Transmission, Auto battery replacement, Brakes
Response from the owner · 2 weeks ago
Wow, Jarrett! Thank you for this glowing review! We couldn't ask for better feedback! It's always a pleasure to serve you and we're thrilled to know that we've consistently met your expectations. Your recommendation means the world to us!
Nicole Boelens3 reviewsiTotal number of Google reviews Nicole has written across all businesses on Google Maps, not just this one.
They have been the only repair shop to find solutions to why my car won’t start. Went to another shop and said they couldn’t find why, but Fix It knew exactly what was wrong. They’re always super nice over the phone and give constant updates! Super quick and reliable.
Price assessment: Great price
Services: Auto battery replacement, Auto battery maintenance
Response from the owner · 2 weeks ago
Thank you for taking the time to leave us a review, Nicole! We are so pleased to hear that you have had a positive experience with us. Our team always strives to provide excellent service to our customers, so it's great to hear that we were able to help you with your car troubles. We look forward to serving you again in the future!
Sarah Schmidt2 reviewsiTotal number of Google reviews Sarah has written across all businesses on Google Maps, not just this one.
Working with Charlie and Carrie Brown of Fix It Auto Repair was great! They were professional, kind, knowledgeable and made me feel safe in their assessment of my car repairs. They price things competitively as well. I highly recommend them and will not go anywhere else for my car maintenance and repairs!
Response from the owner · a year ago
Thank you for the fantastic review, Pam! Knowing that you had such a positive experience at our shop is truly wonderful. We strive to provide excellent service and make our customers feel comfortable and confident in their car repairs. We appreciate your recommendation and look forward to serving you in the future!
Patty Neubauer3 reviewsiTotal number of Google reviews Patty has written across all businesses on Google Maps, not just this one.
Can't say enough GREAT things about this place. COMMUNICATION IN HUMAN FORM. NO AUTOMATED CRAP.
Kind personal, so very informative and to the point of what needs to be done and what could wait ,with an estimate to match.
Got me in fast too.
Work done in the timely fashion that they said it would be.
They really do want to serve you to the best level they can.
I felt so at home with them. Not just a service number like the dealers.
I will never go back to the dealers.
Try them you won't be disappointed.
Thanks Charlie and your team for a very positive experience.
Thank you Patty for the awesome review! Our goal is indeed to provide exceptional service by focusing on clear communication, personal attention, and timely work. We are thrilled to have exceeded your expectations and made you feel at home. We look forward to serving you again in the future!
