Hair salon · Charlottesville, VA · reviewed since 2020
iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 59%99+58.1Reliability 26%97+25.3Value 15%97+14.8Craft & service penalty99−0.1Experts Score= 98Not enough data for replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.98SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#19 of 127 wedding hair stylistsiPosition by Experts Score among all companies we track in this category. · better than 86%
5.0★★★★★87 Google reviews · 24 photos
100%five-star reviews
5.00★last 12 monthsiAverage stars on reviews from the last 12 months only.
0%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
64%reviews answered by the owner
$282typical billiMedian bill customers of this company reported in their reviews (needs 3+ priced reviews).
Google reviewers rate Fringe Collective five stars based on eighty-seven reviews, with the owner responding to sixty-four percent of feedback. Clients frequently cite skilled stylists, a welcoming atmosphere, and effective communication during services like cuts, color, and extensions. The salon is noted for its professional environment, easy scheduling, and attention to client comfort, with no recurring criticisms evident in the provided five-star excerpts.
Google rating: 5.0 out of 5 from 87 reviews (100% five-star).
Reviews on this page: 87 Google reviews (78 with written comments, 14 with photos).
Owner responses: the business replied to 64% of reviews.
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and satisfaction; weakest: value.
Fringe CollectiveWedding Hair Stylists median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Fringe Collective: 99/100 on this factor. Category median: 90.A
99
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Fringe Collective: 97/100 on this factor. Category median: 85.A
97
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Fringe Collective: 99/100 on this factor. Category median: 99.A
99
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Fringe Collective: 97/100 on this factor. Category median: 100.A
97
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Fringe Collective: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 55.–
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Bar = this company · dark tick = category median.
Star ratings
87 Google reviews we collected
5.0of 5
5 stars87100%
4 stars00%
3 stars00%
2 stars00%
1 star00%
Praise vs complaints
Phrases our text analysis found in 78 written reviews
98%praise
Praise10298%
Complaints22%
Price
What customers reported paying
$282+179% vs typical wedding hair stylists
Middle half of what 21 customers paid ($193–$426) · gold mark = category median.
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude3534%
Would recommend2726%
Quality & results2120%
Honesty & trust1111%
Communication66%
Speed & response22%
Price & value22%
What customers talk about
We read 78 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“Stephanie has been patient and thoughtful and lead me through it all.”
“I highly recommend trusting Pearl’s expertise and creativity.”
“Can't recommend Fringe Collective and Ashley Clarke enough!”
“I am exceptionally pleased with the salon and it is always a great experience.”
“She’s incredibly skilled, transparent, and thoughtful - taking the time to really understand my hair goals while offering honest, spot‑on recommendations.”
“She sat down and listened and we talked over different things that could work and what I wanted.”
“The service was professional, friendly and on time.”
“Looking forward to my next appt already-worth every penny.”
People customers mention
Ashley22 reviews
Stephanie8 reviews
Laura4 reviews
Teniya4 reviews
Amanda4 reviews
Pearl3 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired Fringe Collective for 8 kinds of job. Pick one to see what they paid and said.
Allison6 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★
I am exceptionally pleased with the salon and it is always a great experience. My hair looks great!
Paid $200+Hair highlightingHair coloring
Jane2 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★
Absolutely five stars! ⭐️ From the moment I walk in, I feel completely welcomed. The space is fabulous—beautiful, relaxing, unique atmosphere. Ashley, and the entire team are wonderful—truly skilled artists. I couldn’t be happier or more pampered. Such a warm, professional experience from start to finish!
Paid $200+HaircutHair coloring
Andrea1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★
I had the most wonderful experience! Pearl was a true artist with my hair — both the color and style. I highly recommend trusting Pearl’s expertise and creativity. Thank you so very much!
Paid $200+HaircutHairstylingHair highlighting
KaitLocal Guide · 17 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★
It’s hard to find a salon that gets it right every time, but Fringe Collective does. I’ve been coming here for nearly two years for the perfect mix of expert skill and a calming, welcoming atmosphere. Walking into Fringe feels like a giant exhale! Fringe offers a true boutique experience, and Ashley is exceptional…
Paid $200+HaircutHairstylingHair highlighting
Stephanie1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★
I have been going to Ashley for over 10 years. There honestly isn't anyone else I would trust with my hair at this point. Her team is so friendly and really listens to you each time so that you get exactly what you want. The salon is clean and fresh. I appreciate the tea and snacks for long color sessions. I would…
Paid $180–200HaircutHair coloring
StephanieLocal Guide · 106 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★
I've never looked forward to going to the salon until I started going to Fringe! The atmosphere is warm, cozy, and always welcoming.
Ashley is pretty much a magical wizard. She takes the time to listen to my needs, and delivers exactly what I ask for 100% of the time.
I interacted with several of the other…
I typically see Ashley for my hair but I cannot speak highly enough of this whole team. They’ve perfected creating a warm and inviting environment and are equally just as skilled in all things hair. I love that there is a stylist here for every hair type!
Love Stephanie at Fringe. I’ve been going there for years. Tried long hair, short hair, curly, straight, extensions! Yes those pics are both me! So fun! I like to switch it up. Stephanie has been patient and thoughtful and lead me through it all. I’ve tried lots of places in Cville and Fringe is hands down the best!
Absolutely five stars! ⭐️ From the moment I walk in, I feel completely welcomed. The space is fabulous—beautiful, relaxing, unique atmosphere. Ashley, and the entire team are wonderful—truly skilled artists. I couldn’t be happier or more pampered. Such a warm, professional experience from start to finish!
Price: $200+
Services: Haircut, Hair coloring
Response from the owner · 7 months ago
Thank you for such a great review Jane. We really appreciate you and love when you’re at the salon!
Andrea Bussey1 reviewiTotal number of Google reviews Andrea has written across all businesses on Google Maps, not just this one.
I had the most wonderful experience! Pearl was a true artist with my hair — both the color and style. I highly recommend trusting Pearl’s expertise and creativity. Thank you so very much!
Price: $200+
Services: Haircut, Hairstyling, Hair highlighting
Response from the owner · 7 months ago
Thank you Andrea, for the kind words. We think Pearl is amazing too!
Kait BilstonLocal Guide · 17 reviewsiTotal number of Google reviews Kait has written across all businesses on Google Maps, not just this one.
It’s hard to find a salon that gets it right every time, but Fringe Collective does. I’ve been coming here for nearly two years for the perfect mix of expert skill and a calming, welcoming atmosphere. Walking into Fringe feels like a giant exhale! Fringe offers a true boutique experience, and Ashley is exceptional at her craft as a stylist and colorist. She’s incredibly skilled, transparent, and thoughtful - taking the time to really understand my hair goals while offering honest, spot‑on recommendations. Ashley has seamlessly taken me from copper, to strawberry blonde, and now back to my natural color, and every phase has looked beautiful. The entire Fringe team is welcoming, highly skilled, and clearly passionate about their work.
I have been going to Ashley for over 10 years. There honestly isn't anyone else I would trust with my hair at this point. Her team is so friendly and really listens to you each time so that you get exactly what you want. The salon is clean and fresh. I appreciate the tea and snacks for long color sessions. I would absolutely recommend Ashley and the whole Fringe team to anyone who has high expectations and wants consistent results.
Price: $180–200
Services: Haircut, Hair coloring
Response from the owner · 7 months ago
Thank you Stephanie! We really appreciate your kind words. We love having you and are excited to see you at your next appointment.
Bethany Taylor3 reviewsiTotal number of Google reviews Bethany has written across all businesses on Google Maps, not just this one.
Now that I have found Laura, I wont see anyone else! She gets it perfect every single time, even when I go in unsure of what I want. She asks the right questions so we both get an understanding of what is best for me for the season. Thanks a million, Laura!
I've been coming to Fringe since 2021 and I am consistently blown away with their services! Ashley always makes me feel my best and I can't think of anyone else that I would trust with my hair. From a cut and color to a Brazilian blow out, I've only had positive experiences at Fringe.
Services: Haircut, Hairstyling, Hair coloring
Response from the owner · 7 months ago
Thank you so much, Lisa! We love making you look and feel amazing!
