HVAC contractor · River Falls, WI · reviewed since 2024
iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%98+53.5Reliability 24%97+23.5Value 14%89+12.6Replies to reviews 7%51+3.6Experts Score= 93Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.93SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#16 of 40 water purification servicesiPosition by Experts Score among all companies we track in this category. · better than 62%
5.0★★★★★671 Google reviews · 24 photos
99%five-star reviews
4.99★last 12 monthsiAverage stars on reviews from the last 12 months only.
0.4%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
82%reviews answered by the owner
$410typical billiMedian bill customers of this company reported in their reviews (needs 3+ priced reviews).
Customers frequently praise the company for punctual arrivals, clear communication, and thorough diagnostics across heating, plumbing, and HVAC services. Reviewers note that technicians often explain issues in detail and provide reasonable pricing for repairs. However, a minority of low-star reviews describe situations where initial diagnoses led to aggressive upselling of full system replacements rather than repairs, with one instance citing excessive charges for a simple disposal replacement.
Google rating: 5.0 out of 5 from 671 reviews (99% five-star).
Reviews on this page: 671 Google reviews (543 with written comments, 29 with photos).
Owner responses: the business replied to 82% of reviews.
Most recent review: October 25, 2026.
Service: Water Purification Service serving River Falls, Wisconsin.
Data from Google, last updated October 25, 2026.
Score profile vs other water purification services
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and satisfaction; weakest: replies to reviews.
Hurlburt Heating & PlumbingWater Purification Services median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Hurlburt Heating & Plumbing: 98/100 on this factor. Category median: 88.A
98
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Hurlburt Heating & Plumbing: 97/100 on this factor. Category median: 86.A
97
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 85.–
–
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Hurlburt Heating & Plumbing: 89/100 on this factor. Category median: 100.A
89
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Hurlburt Heating & Plumbing: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Hurlburt Heating & Plumbing: 51/100 on this factor. Category median: 71.C
51
Bar = this company · dark tick = category median.
Star ratings
671 Google reviews we collected
5.0of 5
5 stars66599%
4 stars30%
3 stars00%
2 stars10%
1 star20%
Praise vs complaints
Phrases our text analysis found in 543 written reviews
99%praise
Praise1,07899%
Complaints101%
PriceiGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Price verdicts customers left with their Google review
98%fair
Great price6223%
Reasonable17566%
Overpriced62%
Not sure249%
$410-14% vs typical water purification services
Middle half of what 244 customers paid ($135–$1.2k) · gold mark = category median.
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude32830%
Speed & response23922%
Quality & results21820%
Communication12311%
Would recommend989%
Price & value545%
Honesty & trust283%
What customers talk about
We read 543 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“…process was easy and smooth, and the technician arrived on time, was professional, and did an outstanding job installing all of our new bathroom fixtu…”
“…d scheduling process was easy and smooth, and the technician arrived on time, was professional, and did an outstanding job installing all of our new b…”
“We had an excellent experience from start to finish!”
“…ce dealer installer incorrectly wired a stove top they installed and damaged a circuit breaker and even blew the street transformer putting electricit…”
“Explained the process of testing and possible problems.”
“We would absolutely recommend this company to anyone looking for reliable, professional plumbing services!”
“He also spent a fair share of his time discussing how important preventive maintenance was especially with our heat pump heating and AC.”
“They did remove garbage disposal and replaced it with new drain pipe and was very overpriced.”
“He gave an honest assessment of it and discussed with me the parts that are going out.”
People customers mention
Kegan8 reviews
Trent7 reviews
Mike5 reviews
Shawn5 reviews
Ben5 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired Hurlburt Heating & Plumbing for 8 kinds of job. Pick one to see what they paid and said.
John9 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 days ago★★★★★
Thoroughly tested for a gas leak. Explained the process of testing and possible problems.
Paid $1–200Great priceService not listed
Joe2 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 days ago★★★★★
Beca was excellent! She solved the issue with her can-do attitude and taught me more about my new furnace and thermostat as well! Thanks again, Beca! You rock!
Paid $1–200Great priceService not listed
Jackie4 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 days ago★★★★★
Jared R from Hurlburt was so knowledgeable and informative about our boiler system. He was conscientious and went above and beyond to complete the job before he left. Highly recommend his services.
Paid $2,000+Not sureHVAC system repairHVAC system maintenance
J4 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 days ago★★★★★
Caleb did a great job explaining the issue and making sure the water was flowing in our main line
Paid $600–800Reasonable priceDrain cleaning
LJ7 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 4 days ago★★★★★
Technician Beca with Hurlbert repaired a leaking water discharge line in our furnace. She diagnosed the problem immediately and effected a thorough repair. She showed us the problem and provided an excellent, courteous and quick solution! Hats off
to this efficient technician! Thank you Hurlbert.
Paid $2,000+Great priceHVAC system repairService not listed
Joe3 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 5 days ago★★★★★
Gary examined our 30 year old furnace. He gave an honest assessment of it and discussed with me the parts that are going out. He said it was safe to operate. He also looked at our ac fan outside even though it was too cold to do a full inspection. He found a mouse nest in the electrical wires which had not been…
Paid $1–200Reasonable priceHVAC system maintenance
Services: Garbage disposal installation, Garbage disposal repair, Service not listed
Response from the owner · 7 months ago
Hi Michael! Thank you so much for your fantastic 5-star review of Hurlburt Heating, AC, Plumbing & Electrical! We're thrilled to hear that you had a great experience with us. Your satisfaction means everything, and we’re here for any future plumbing or heating needs you might have. We truly appreciate your support!
trevor schams1 reviewiTotal number of Google reviews trevor has written across all businesses on Google Maps, not just this one.
We had an excellent experience from start to finish! The consultation and scheduling process was easy and smooth, and the technician arrived on time, was professional, and did an outstanding job installing all of our new bathroom fixtures as part of our bathroom remodel. The quality of the work was excellent, and everything went smoothly. We would absolutely recommend this company to anyone looking for reliable, professional plumbing services!
Alex B was great! As a DIYer, I attempted many times to get my standpipe unclogged before calling Hurlburt. Alex successfully removed the clog (a literal tree root!) and was both professional and informative through the entire process. Highly recommend!
John Carlson9 reviewsiTotal number of Google reviews John has written across all businesses on Google Maps, not just this one.
Trent figured out our heating problem in no time. I was extremely impressed with his knowledge and skills. I'm sure we will call Hurlburt again for any issues that come up. Great company to work with. Very happy with the whole experience!
Services: HVAC system repair
Response from the owner · 2 days ago
Rick, we're thrilled to hear Trent was able to identify your heating problem so quickly! It's wonderful to know his knowledge and skills made such a great impression and that you were happy with the entire experience. Thank you for your kind words and for trusting Hurlburt Heating, Cooling, Plumbing & Electrical. We look forward to helping you again whenever you need us, including with your cooling, plumbing, and electrical needs!
Joe Wusterbarth2 reviewsiTotal number of Google reviews Joe has written across all businesses on Google Maps, not just this one.
Beca was excellent! She solved the issue with her can-do attitude and taught me more about my new furnace and thermostat as well! Thanks again, Beca! You rock!
Price assessment: Great price
Price: $1–200
Services: Service not listed
Response from the owner · Edited 2 days ago
Joe, thank you for the fantastic review! We're thrilled to hear Beca resolved your issue with such a positive, can-do attitude and took the time to help you better understand your new furnace and thermostat. We love knowing she made your experience both helpful and educational! We'll be sure to share your kind words with Beca. Thank you for choosing Hurlburt Heating, Cooling, Plumbing & Electrical! We're always here for your cooling, plumbing, and electrical needs too!
Lori Poppe3 reviewsiTotal number of Google reviews Lori has written across all businesses on Google Maps, not just this one.
Friendly, thorough, informative and professional. Answered all my questions.
Services: HVAC system maintenance
Response from the owner · 2 days ago
Lori, thank you for the wonderful review! We're so glad our technician provided friendly, thorough, and professional service while taking the time to answer all your questions. Clear communication and helping our customers feel informed are important to us, so your feedback means a lot! We appreciate you choosing Hurlburt Heating, Cooling, Plumbing & Electrical and are always here for your heating, cooling, plumbing, and electrical needs!
Shane Jarppi1 reviewiTotal number of Google reviews Shane has written across all businesses on Google Maps, not just this one.
Trent, the technician has showed at my house was very knowledgeable.
Response from the owner · 2 days ago
Shane, thank you for taking the time to leave us a review! We're glad to hear Trent impressed you with his knowledge and expertise during his visit. We appreciate you choosing Hurlburt Heating, Cooling, Plumbing & Electrical and will be sure to share your kind words with Trent. We're always here for your heating, cooling, plumbing, and electrical needs!
Nick Frase3 reviewsiTotal number of Google reviews Nick has written across all businesses on Google Maps, not just this one.
Beca was very helpful and knowledgeable and communicated everything perfectly!
Response from the owner · 2 days ago
Nick, clear communication can make all the difference, and we're glad Beca delivered just that! Her knowledge, helpful attitude, and ability to keep customers informed are qualities we truly value. We'll make sure she hears about your kind words! Thank you for choosing Hurlburt Heating, Cooling, Plumbing & Electrical. Whether it's heating, cooling, plumbing, or electrical service, we're happy to be a team you can count on!
