Experts Reviews · Company report
Hurlburt Heating & Plumbing logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%98+53.5Reliability 24%97+23.5Value 14%89+12.6Replies to reviews 7%51+3.6Experts Score= 93Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.93SCORE

Hurlburt Heating & Plumbing

River Falls, WI · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #16Position by Experts Score among all companies we track in this category. of 40 water purification services · 5.0★ from 671 Google reviews

Report card

Percentile vs other water purification services (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and satisfaction; weakest: replies to reviews.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Hurlburt Heating & Plumbing is better than 98% of water purification services.A
98
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Hurlburt Heating & Plumbing is better than 97% of water purification services.A
97
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Hurlburt Heating & Plumbing is better than —% of water purification services.–
—
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Hurlburt Heating & Plumbing is better than 89% of water purification services.A
89
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Hurlburt Heating & Plumbing is better than 100% of water purification services.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Hurlburt Heating & Plumbing is better than 51% of water purification services.C
51

Reviews for your job

Customers hired Hurlburt Heating & Plumbing for 8 kinds of job.

Hurlburt Heating & Plumbing for HVAC system maintenance

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.49
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.$1–200
Category typicalWhat the middle half of customers paid for this job across all companies in the category.$26–$242
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 96/100.How Job match is calculatedBuilt only from reviews Google tagged “HVAC system maintenance”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#1 / 2
Said fairOf customers who rated the price, the share who chose “Great price” or “Reasonable” rather than “Overpriced”.97%

All 49 Google reviews tagged “HVAC system maintenance”

Lori3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 days ago★★★★★

Friendly, thorough, informative and professional. Answered all my questions.

HVAC system maintenance
Jackie4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 days ago★★★★★

Jared R from Hurlburt was so knowledgeable and informative about our boiler system. He was conscientious and went above and beyond to complete the job before he left. Highly recommend his services.

Paid $2,000+Not sureHVAC system repairHVAC system maintenance
Ron3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 days ago★★★★★

Mike is the best. Thorough, thoughtful, articulates the issues well. Heatting, boiler, boilers, geothermal.

HVAC system repairHVAC system maintenanceA/C system maintenance
Michelle10 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 days ago★★★★★

Beca did an amazing job servicing our furnace. She showed up when promised, took the time to answer all our questions, and gave us ideas of how to better prep the basement for fall/winter pests. Thank you for taking the time with us.

Reasonable priceHVAC system maintenance
Rhonda10 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 4 days ago★★★★★

Prompt, thorough and friendly service! Always a pleasure to work with this company!!

HVAC system maintenance
Joe3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 5 days ago★★★★★

Gary examined our 30 year old furnace. He gave an honest assessment of it and discussed with me the parts that are going out. He said it was safe to operate. He also looked at our ac fan outside even though it was too cold to do a full inspection. He found a mouse nest in the electrical wires which had not been…

Paid $1–200Reasonable priceHVAC system maintenance
KrisLocal Guide · 37 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a week ago★★★★★

Had great HVAC service with Jim from Hurlburt. He was helpful and it was educational. I appreciated his integrity. I highly recommend.

HVAC system maintenanceA/C system maintenanceCleaning
kelli5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★

So dependable!! Great communication and right on time.

Paid $1–200Reasonable priceHVAC system maintenance
Mike4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 weeks ago★★★★★

Jim was awesome, came in and was very personable and professional. Can not speak highly enough of how good Hurlburt is, I only recommend them and have to friends/ family.

HVAC system maintenance
Ryan8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★

Jim our tech was very informative and professional throughout the process. Highly recommend getting Jim as your service tech

Paid $1–200Reasonable priceHVAC system maintenance
ShannaLocal Guide · 25 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 weeks ago★★★★★

Noah did a great job today for our plumbing inspection. He found one problem, was honest (& no pressure) about the repair & fixed it quickly.

Paid $1–100Great priceHVAC system maintenance
T12 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★

Ben did a great job describing the furnace issues, including pictures. Options were provided pressure free and all my questions were answered in a very professional manner.

HVAC system repairHVAC system maintenance
David14 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 weeks ago★★★★★

Great service again today, knowledgeable and professional! Great job! Will only use Hurlburt to maintain my water, electric, HVAC systems in my house… they do a great job!

Paid $1–200Reasonable priceHVAC system maintenanceElectrical inspectionsPlumbing leak repair
Candi11 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Ben did a great job as usual.

Paid $1–200Reasonable priceHVAC system maintenance
Douglas7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Great service. Technician Mike is excellent

Paid $600–800Reasonable priceHVAC system maintenance
StefanieLocal Guide · 27 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

I called Hurlburt heating after not being 100% happy with another company. Trent came out and listened to my concerns,did great at troubleshooting, and performed great service. Trent represented Hurlburt heating with great professionalism. I was satisfied with the completed job Trent did. Thank you

Paid $200–400Reasonable priceHVAC system repairHVAC system maintenance
Don2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

Ali was professional, friendly, and explained the problem and possible solutions very clearly. We would ask for him again and recommend him to our friends. Great service!

Paid $1,400–1,600Reasonable priceHVAC system maintenance
Jesse3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

Great experience. Ben W was very knowledgeable about our issue and explained the whole process as he worked. He was also very understanding and flexible of other things we had going at the same time. Would highly recommend to anyone in need of AC work.

Paid $1–200Reasonable priceHVAC system maintenance
Agma13 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 months ago★★★★★

Called them for maintenance to my furnace and, according to them, needed a new one. So, a new one I got. Fellows that installed it were nice and polite 👍🏼

Paid $1,000+Not sureHVAC system maintenance
Joni2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 months ago★★★★★

Frank was great and will be back to install new electrical connections for us this week. We look forward to him returning

Paid $800–1,000HVAC system maintenanceService not listed
Scott3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

Xavier came out and did some troubleshooting on our A/C unit. He was personable and knowledgeable as he shared what he was thinking as he worked. Would highly recommend him and Hurlburt in the future.

Paid $1–200Great priceHVAC system maintenance
Virgil2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

Very cordial, explained everything and troubleshooted as far as he could go without overcharging

Paid $1–200Reasonable priceHVAC system maintenance
ScottLocal Guide · 40 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 4 months ago★★★★★

Awesome work and checking everything over , good people to work with Mike B And Brent oh the price I do a yearly membership for how ever many unit I have and the value is good

Reasonable priceHVAC system maintenance
Wanda1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 4 months ago★★★★★

Mike was punctual and knowledgeable. He completed expected service. He has always been reliable.

Paid $1–200Reasonable priceHVAC system maintenance
Kenneth7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★

Trent L. Came out to do spring air conditioner check up. He called before arriving to make sure I was ready. After arriving he checked the furnace fan and filter and then went outside to check the air conditioner. He removed the side panels and cleaned everything. Trent did a final inspection and waited to make sure everything was working. Good job!

HVAC system maintenance
Gina2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★

Came during scheduled window. Was polite and thorough.

Paid $1–100Reasonable priceHVAC system maintenance
Denise15 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★

Fantastic customer service and knowledge! Gary L. provided great recommendations on how to keep my furnace at optimal performance, as well as options for an older AC unit.

HVAC system maintenance
Nancy1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★

Very good.

Not sureHVAC system maintenance
Cor2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★

Ben my Technician was friendly and straightforward. Ben was careful and orderly defiantly left the job better than when he found it! Would use this service again!

Paid $100–200Reasonable priceHVAC system maintenance
JonLocal Guide · 38 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★

Great clear communication and knowledgeable field techs

HVAC system maintenanceHeating system repair
Judith3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★

Great service person. He needs a raise. But $20 for two batteries is gouging.

Paid $1–100OverpricedHVAC system maintenance
Marla1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 6 months ago★★★★★

Ben did a great job with my HVAC routine maintenance. He was friendly and did a very thorough job.

Paid $200–300Not sureHVAC system maintenanceThermostat installation
Matt3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

Second time I’ve had them out & both great experiences. Quick, affordable, polite. Definitely a quality company with quality people.

HVAC system maintenance
FrancisLocal Guide · 5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

Mike came out within 1 hour of being called on a Saturday night for our Furnace Problem. Fixed. Super nice and professional.

Great priceHVAC system repairHVAC system maintenance
Mike2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

I'm very happy with the service and the results. Would happily use them again. However, more transparency in future cost estimates would be helpful and appreciated.

Paid $1,000+Reasonable priceHVAC system repairHVAC system maintenance
John3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 8 months ago★★★★★

Ben came out to do inspection and maintenance. He was very polite and informative about my system. Great guy.

Paid $1–100Reasonable priceHVAC system maintenance
JillLocal Guide · 1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 8 months ago★★★★★

Fast and professional.

Paid $100–200Reasonable priceHVAC system maintenance
MichaelLocal Guide · 25 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 8 months ago★★★★★

Evan with Hurlburt did a great job.

Paid $1,000+Not sureHVAC system repairHVAC system maintenance
Michelle2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 9 months ago★★★★★

The Hurlburt heating repair professionals arrived on time, were extremely respectful of my home and financial budget and explained things in a way that I could understand. I would definitely recommend to others.

Paid $200–300Reasonable priceHVAC system maintenance
Jennifer3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 11 months ago★★★★★

Trent was the technician that arrived for my service call today. He was very professional, thorough showing me internal photos for my heating unit. I appreciated that he explained what I was viewing and was able to answer all my questions. He wasn’t pushy and trying to sell me anything (which I greatly appreciate)! Thank you!

Paid $100–200Reasonable priceHVAC system repairHVAC system maintenance
Marilyn5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 11 months ago★★★★★

Ben took the time to explain all he knew about the situation (plumbing mixed with HVAC) and then laid out 3 options of fixes. His detailed explanations helped me make a decision I am comfortable with. He was very professional and kind az well. I also worked with Keegan who was a great help. This is my go to company and I highly recommend them.

Paid $300–400Reasonable priceHVAC system maintenanceService not listed
Larry1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Roger the technician called a few minutes prior to arrival. Worked diligently and efficiently. Entire service call lasted less than an hour.

Paid $200–300Reasonable priceHVAC system maintenance
Peter4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 hours ago★★★★★

Rating only, no written review.

Paid $1–200Reasonable priceHVAC system maintenance
kristin3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 days ago★★★★★

Rating only, no written review.

HVAC system maintenance
Rick1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★

Rating only, no written review.

HVAC system maintenance
Tim10 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

Rating only, no written review.

Reasonable priceHVAC system repairHVAC system maintenance
Rich2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

Rating only, no written review.

Paid $1–200Great priceHVAC system maintenance
Mark1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★

Rating only, no written review.

Reasonable priceHVAC system maintenance
Wm3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 10 months ago★★★★★

Rating only, no written review.

Paid $300–400Reasonable priceHVAC system repairHVAC system maintenance

Price

$410-14% vs typical water purification services

Bar = middle half of what customers paid · gold mark = category median.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 23%Reasonable 66%Overpriced 2%Not sure 9%

Jobs customers hired them for

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