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ICON Collision Services

Auto body shop · Memphis, TN · reviewed since 2010

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%86+46.9Reliability 24%78+18.9Value 14%100+14.1Replies to reviews 7%44+3.1Craft & service penalty98−0.2Experts Score= 83Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.83SCORE
AGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#51 of 73 auto body shopsPosition by Experts Score among all companies we track in this category. · better than 31%
4.8 ★★★★★ 1,121 Google reviews · 24 photos
93%five-star reviews
4.89★last 12 monthsAverage stars on reviews from the last 12 months only.
2.8%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
7%reviews answered by the owner
Oct 2026latest review

ICON Collision Services at a glance

Google reviewers rate ICON Collision Services 4.8 out of 5 based on 1,121 reviews. Customers frequently praise the quality of body repairs, fair pricing, and consistent communication regarding repair timelines. Staff are often noted for being professional and helpful in navigating insurance claims. However, a pattern of criticism exists regarding vehicles being held for extended periods, missing parts upon delivery, and paint defects, with some complaints alleging inflated estimates or refusal to reassemble vehicles.

  • Google rating: 4.8 out of 5 from 1,121 reviews (93% five-star).
  • Reviews on this page: 1,121 Google reviews (856 with written comments, 26 with photos).
  • Owner responses: the business replied to 7% of reviews.
  • Most recent review: October 24, 2026.
  • Service: Auto Body Shop serving Memphis, Tennessee.

Data from Google, last updated October 26, 2026.

Score profile vs other auto body shops

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and momentum; weakest: replies to reviews.

Satisfaction86Reliability78Craft & service98Value100Momentum100Replies to reviews44Satisfaction: 86 (median 89)Reliability: 78 (median 86)Craft & service: 98 (median 99)Value: 100 (median 100)Momentum: 100 (median 100)Replies to reviews: 44 (median 65)
ICON Collision ServicesAuto Body Shops median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.ICON Collision Services: 86/100 on this factor. Category median: 89.A
86
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.ICON Collision Services: 78/100 on this factor. Category median: 86.B
78
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.ICON Collision Services: 98/100 on this factor. Category median: 99.A
98
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.ICON Collision Services: 100/100 on this factor. Category median: 100.A
100
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.ICON Collision Services: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.ICON Collision Services: 44/100 on this factor. Category median: 65.C
44

Bar = this company · dark tick = category median.

Star ratings

1,121 Google reviews we collected

  • 5 stars1,04593%
  • 4 stars202%
  • 3 stars121%
  • 2 stars61%
  • 1 star383%

Praise vs complaints

Phrases our text analysis found in 856 written reviews

  • Praise1,24094%
  • Complaints766%

PriceGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Price verdicts customers left with their Google review

  • Great price5849%
  • Reasonable4841%
  • Overpriced00%
  • Not sure1210%

Topic share

How often each topic comes up in the written reviews

  • Quality & results32325%
  • Staff & attitude32224%
  • Communication25119%
  • Would recommend18314%
  • Speed & response1179%
  • Price & value685%
  • Honesty & trust524%

What customers talk about

We read 856 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “ICON Collision did an excellent job restoring my Toyota 4Runner after a rear end accident.”
    “…I will not pay more than $500 because that is my deductibles I had a terrible experience with this collision center.…”
  • “I was well pleased with the service I received from the Icon team , especially Joe the Manager and Earlene, the Receptionist, professional and ethical.”
    “THIS IS ABOUT UNPROFESSIONAL, INEFFICIENCY AND POOR TELEPHONE SKILLS!”
  • “I would recommend Icon to anyone who wants perfection, honesty and great communication through the process!”
    “5, and Icon did not respond to the 72 hours requirement.”
  • “I certainly would recommend them and use them again but obviously hope I never need to!”
    “Do use Icon I wouldn’t recommend this place to a dog.”
  • “Jace was fast to respond and they are reasonably priced.”
    “It took weeks for them to look at the car and give us an estimated.”
  • “Once we spoke directly, he listened to my concerns, took them seriously, and worked with me to reach a fair and satisfactory resolution.”
    “Icon is a rip off.”
  • “From the moment I arrived after my automobile accident, the entire process was seamless, professional, and genuinely caring.”
    “It’s definitely fraud since they didn’t do any repairs on my vehicle.”

People customers mention

  • Joe 107 reviews
  • Jeff 58 reviews
  • Lexus 24 reviews
  • Morris 21 reviews
  • Tim 18 reviews
  • Toyota 16 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Reviews for your job

Customers hired ICON Collision Services for 8 kinds of job. Pick one to see what they paid and said.

Recent reviews

Sarah1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a day ago★★★★★

I was well pleased with the service I received from the Icon team , especially Joe the Manager and Earlene, the Receptionist, professional and ethical.

Great priceService not listed
Peter12 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 days ago★★★★★

A+ service and quality of job completed! Jeff was my advisor and he was excellent. Fair pricing and excellent attention to detail! Thank you!

Reasonable pricePainting
Carrie6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a week ago★★★★★

Icon did a beautiful job repairing my van! It is perfect! The service was beyond excellent. I would recommend Icon to anyone who wants perfection, honesty and great communication through the process!

Great pricePaintingBody & Trim
AlfonsoLocal Guide · 16 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a week ago★★★★★

ICON Collision did an excellent job restoring my Toyota 4Runner after a rear end accident. My vehicle was only three months old when it happened, so the damage was very stressful. I’m thrilled with the results. It looks like it did before the accident! A special thank you to Jace Hansen, who handled my repair. He…

Great pricePaintingBody & Trim
George4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a week ago★★★★★

Icon did a fabulous job of repairing my car! Joe made sure everything was correct! I appreciate the Icon team!

Reasonable priceBody & Trim
Gary5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 weeks ago★★★★★

We have used ICON on multiple occasions and we always receive great Service. Britt Cavins is very engaged and accommodating. Tim Russell and his organization always go the extra mile!

Reasonable pricePaintingBody & Trim

Photos

Customer reviews

4.8 ★★★★★ 1,121 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Jobs customers hired them for — from Google's service tags and the review text
Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
Sarah Riley1 reviewTotal number of Google reviews Sarah has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I was well pleased with the service I received from the Icon team , especially Joe the Manager and Earlene, the Receptionist, professional and ethical.

  • Price assessment: Great price
  • Services: Service not listed
Peter & Theresa Heist12 reviewsTotal number of Google reviews Peter has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

A+ service and quality of job completed! Jeff was my advisor and he was excellent. Fair pricing and excellent attention to detail! Thank you!

  • Price assessment: Reasonable price
  • Services: Painting
Savannah Turner3 reviewsTotal number of Google reviews Savannah has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Jeff was very helpful and made the experience so easy!

Bridget Gorman5 reviewsTotal number of Google reviews Bridget has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Keep my car for five months I went over one time when they said my car was ready. Half of the parts were missing on it. I sent my sister-in-law over to pick it up when they set the car was ready a second time. More parts were still missing. And the tire was split. because they told me they went through a car wash and got a scrape on it. And then they wanted me to pay more than what my insurance deductible was And the owner there said, go ahead and pay it at a pocket because I’m sure the insurance company will reimburse you, and I told him that this is not my first rodeo and if you can’t get it off the insurance company, I know I can’t And then they hit me with a diagnostic fee And I told him, I will not pay more than $500 because that is my deductibles I had a terrible experience with this collision center. I would not take a vehicle here. Most definitely not. It is the soriest body shop experience. of all times

Carrie6 reviewsTotal number of Google reviews Carrie has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Icon did a beautiful job repairing my van! It is perfect! The service was beyond excellent. I would recommend Icon to anyone who wants perfection, honesty and great communication through the process!

  • Price assessment: Great price
  • Services: Painting, Body & Trim
Alfonso FernandezLocal Guide · 16 reviewsTotal number of Google reviews Alfonso has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

ICON Collision did an excellent job restoring my Toyota 4Runner after a rear end accident. My vehicle was only three months old when it happened, so the damage was very stressful. I’m thrilled with the results. It looks like it did before the accident! A special thank you to Jace Hansen, who handled my repair. He was polite, attentive, and easy to talk to. The receptionist was also very kind and welcoming, which I really appreciated. Thank you to Jace and the entire team for their hard work and attention to detail. It feels great to have my 4Runner back looking this good. Highly recommend!

  • Price assessment: Great price
  • Services: Painting, Body & Trim
George Burns4 reviewsTotal number of Google reviews George has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Icon did a fabulous job of repairing my car! Joe made sure everything was correct! I appreciate the Icon team!

  • Price assessment: Reasonable price
  • Services: Body & Trim
Gary Mosley5 reviewsTotal number of Google reviews Gary has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

We have used ICON on multiple occasions and we always receive great Service. Britt Cavins is very engaged and accommodating. Tim Russell and his organization always go the extra mile!

  • Price assessment: Reasonable price
  • Services: Painting, Body & Trim
Angie Norwood1 reviewTotal number of Google reviews Angie has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Great customer service!

Dr. Mark Bowman5 reviewsTotal number of Google reviews Dr. has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

During COVD I had my Toyota RA4 painted. Toyota paid for the paint job as a recall. Since that time the paint is peeling off; the clear coat is coming off; and the inside door painting has peeled off where the painter cleaned the paint before painting. The staff said it was Toyota’s fault and attempted to get more money from Toyota. That didn’t work and wanted me to pay for the new paint job. Thus; I’m very displeased with their quality of work and professional ethics. Dr. Mark Bowman

  • Services: Painting

ICON Collision Services on Google Maps →

Business details