iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%85+54Reliability 28%83+23.4Replies to reviews 8%36+3Experts Score= 80Not enough data for value; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.80SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#8 of 31 boat repair servicesiPosition by Experts Score among all companies we track in this category. · better than 77%
4.8★★★★★52 Google reviews · 9 photos
90%five-star reviews
5.00★last 12 monthsiAverage stars on reviews from the last 12 months only.
0%1–2★, last 20 reviewsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Kelly's Bait Shop @ Stoneham Boat Center at a glance
Customers frequently praise the shop's friendly and knowledgeable staff, who provide helpful advice and good prices for both saltwater and freshwater fishing needs. The location is described as well-stocked and convenient. However, lower-rated reviews highlight issues with payment methods, specifically the lack of card acceptance, and inconsistent opening times that can waste visitors' time.
Google rating: 4.8 out of 5 from 52 reviews (90% five-star).
Reviews on this page: 52 Google reviews (36 with written comments).
Owner responses: the business replied to 25% of reviews.
Most recent review: August 24, 2026.
Service: Boat Repair Service serving Lynn, Massachusetts.
Data from Google, last updated November 1, 2026.
Score profile vs other boat repair services
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and satisfaction; weakest: replies to reviews.
This companyBoat Repair Services median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Kelly's Bait Shop @ Stoneham Boat Center: 85/100 on this factor. Category median: 74.A
85
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Kelly's Bait Shop @ Stoneham Boat Center: 83/100 on this factor. Category median: 65.A
83
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 80.–
–
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 93.–
–
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Kelly's Bait Shop @ Stoneham Boat Center: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Kelly's Bait Shop @ Stoneham Boat Center: 36/100 on this factor. Category median: 49.D
36
Bar = this company · dark tick = category median.
Star ratings
52 Google reviews we collected
4.8of 5
5 stars4790%
4 stars36%
3 stars00%
2 stars12%
1 star12%
Praise vs complaints
Phrases our text analysis found in 36 written reviews
100%praise
Praise32100%
Complaints00%
Topic share
How often each topic comes up in the written reviews
6topics
Staff & attitude1753%
Price & value516%
Would recommend516%
Quality & results39%
Speed & response13%
Honesty & trust13%
What customers talk about
We read 36 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“The two young gentlemen working there, Abdul and Dio, were very easygoing, super friendly, and extremely knowledgeable about all the products in the store.”
“Very good price”
“Excellent service I would highly recommend visiting her shop”
“The staff at this place have been giving me friends and I great advice, great service, and an excellent size for seaworms as well.”
“This place need to open on time it's say open but when we get there they closed 6 out 10 time wat a waste of fishing time”
“Knowledge, friendly, and honest.”
praise complaint · found by our text analysis, Google review wording unchanged.
Recent reviews
AAlex3 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★
Had a great experience at Kelly’s Bait and Tackle! The two young gentlemen working there, Abdul and Dio, were very easygoing, super friendly, and extremely knowledgeable about all the products in the store. They made it easy to ask questions and were happy to help. The prices were great too, which made the…
MMichael3 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★
Great store friendly young man taught us some tips and tricks for fishing great store of your looking for anything fish related
JJonLocal Guide · 30 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★
Super friendly and informative staff. They gave me a ton of good info as a beginner fisher. Highly recommend
MMicah2 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★
The staff at this place have been giving me friends and I great advice, great service, and an excellent size for seaworms as well.
JJeremy1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★
Great staff really kind and helpful customer service abdul and his friends are really helpful
CCarlos5 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
Ya soy un cliente frecuente de 3 a 6 días por semana y siempre muy amables la mejor carnada 👍
Had a great experience at Kelly’s Bait and Tackle! The two young gentlemen working there, Abdul and Dio, were very easygoing, super friendly, and extremely knowledgeable about all the products in the store. They made it easy to ask questions and were happy to help. The prices were great too, which made the experience even better.
The shop was recommended to me by a fellow fishing buddy, and I’m glad I checked it out. I’ll definitely be passing the word along and recommending Kelly’s Bait and Tackle to my family, friends, and other fishermen.
Thanks again, Abdul and Dio! I’ll definitely be back!
M
Michael Quinonez3 reviewsiTotal number of Google reviews Michael has written across all businesses on Google Maps, not just this one.
