iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%71+38.7Reliability 24%58+14.1Value 14%78+11Replies to reviews 7%100+7.1Experts Score= 71Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.71SCORE
BGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#39 of 50 tax servicesiPosition by Experts Score among all companies we track in this category. · better than 22%
4.6★★★★★199 Google reviews · 6 photos
86%five-star reviews
4.78★last 12 monthsiAverage stars on reviews from the last 12 months only.
5.3%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Reviewers generally praise the tax preparation services for being fast, efficient, and highly informative, noting that staff members explain tax law changes and answer questions thoroughly. The office is frequently described as friendly and welcoming, with customers appreciating the professional demeanor and accurate handling of returns. However, recurring criticisms involve poor communication, such as missed callback promises, and significant issues with pricing transparency and file management errors, including lost paperwork or misfiled amendments.
Google rating: 4.6 out of 5 from 199 reviews (86% five-star).
Reviews on this page: 199 Google reviews (134 with written comments, 2 with photos).
Owner responses: the business replied to 97% of reviews.
Most recent review: August 29, 2026.
Service: Tax Service serving Salem, Oregon.
Data from Google, last updated October 26, 2026.
Score profile vs other tax services
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and replies to reviews; weakest: reliability.
Liberty TaxTax Services median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Liberty Tax: 71/100 on this factor. Category median: 87.B
71
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Liberty Tax: 58/100 on this factor. Category median: 85.C
58
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 98.–
–
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Liberty Tax: 78/100 on this factor. Category median: 100.B
78
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Liberty Tax: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Liberty Tax: 100/100 on this factor. Category median: 71.A
100
Bar = this company · dark tick = category median.
Star ratings
199 Google reviews we collected
4.6of 5
5 stars17186%
4 stars116%
3 stars00%
2 stars42%
1 star137%
Praise vs complaints
Phrases our text analysis found in 134 written reviews
89%praise
Praise13789%
Complaints1711%
PriceiGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Price verdicts customers left with their Google review
93%fair
Great price2146%
Reasonable2146%
Overpriced37%
Not sure12%
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude6341%
Quality & results2416%
Speed & response2416%
Would recommend1912%
Price & value106%
Communication96%
Honesty & trust53%
What customers talk about
We read 134 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“Our tax accountant was very knowledgeable and efficient at his job.”
“unprofessional.”
“Third year doing my taxes with Jose he is very kind and and as always did a great job!”
“The worst tax service you may have.”
“Fast and efficient,explains all the changes and what to look for in the future .”
“never called me back to tell me when i should expect my taxes to be finished.”
“He’s quick, efficient and always accurate, can’t recommend him enough!”
“I cannot recommend this place to family or friends.”
“He went through everything with me and he made sure to charge me a fair price for his professional work.”
“The service was very good but the price was very expensive 🥲 double what I normally paid.”
“Very good experience, the gentleman answered all my questions and explained everything.”
“In fact, he avoided us, ghosted our emails, didn't return phone calls and then, when we did finally meet with him, he criticized us for not contacting…”
“Richard is absolutely fantastic and the only person we trust to file our taxes!”
People customers mention
Richard11 reviews
Sharp8 reviews
Mike6 reviews
Rosalinda5 reviews
Lancaster4 reviews
Jose4 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired Liberty Tax for 8 kinds of job. Pick one to see what they paid and said.
kenneth1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a month ago★★★★★
Always a pleasure dealing with mike. Fast and efficient,explains all the changes and what to look for in the future .
Great priceIncome tax return filingTax PreparationIncome tax return preparation
MARIA5 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★
My experience at Liberty Tax, was wonderfully I got to meet with Richard. He was Professional and helpful. All my questions got answered the paper process was smoothly. His knowledge and wisdom made me feel that the choice I made to prepare my taxes was the best thing I could have done. Great staff. Can't wait to…
Reasonable priceIncome tax filing
RyanLocal Guide · 12 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★
unprofessional. couldn't get a straight answer. got the run around. never called me back to tell me when i should expect my taxes to be finished. ultimately, wasted my time. go anywhere else to get better service.
Max3 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★
Liberty Tax on Lancaster in Salem is EXCEPTIONAL! I was really scared to file my taxes as I was worried I was going to owe $40k+. After working with Christina and Richard, I didn’t even come close to this number. They are so friendly and such nice people to work with. I will certainly be using them for my taxes…
Great priceIncome tax filingIncome tax return filing
Lydia10 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★
Richard and Christina are so fun to work with.Yes.I said that. Taxes can be daunting, but I won't go anywhere else.
Great priceIncome tax filing
Loretta1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 6 months ago★★★★★
Very good experience, the gentleman answered all my questions and explained everything. Very professional.
Always a pleasure dealing with mike. Fast and efficient,explains all the changes and what to look for in the future .
Price assessment: Great price
Services: Income tax return filing, Tax Preparation, Income tax return preparation
Response from the owner · 8 months ago
Thank you for your kind words! We're happy to hear that Mike was able to assist you efficiently and provide valuable insights. We look forward to your next visit!
MARIA MADRIGAL5 reviewsiTotal number of Google reviews MARIA has written across all businesses on Google Maps, not just this one.
My experience at Liberty Tax, was wonderfully I got to meet with Richard. He was Professional and helpful. All my questions got answered the paper process was smoothly. His knowledge and wisdom made me feel that the choice I made to prepare my taxes was the best thing I could have done. Great staff. Can't wait to go back next year . And recommend friends or coworkers.
Price assessment: Reasonable price
Services: Income tax filing
Response from the owner · 6 months ago
Thank you for your kind words! We're delighted that Richard's professionalism and our team's support made your experience enjoyable. We look forward to seeing you next year and appreciate your recommendations!
Ryan HolmesLocal Guide · 12 reviewsiTotal number of Google reviews Ryan has written across all businesses on Google Maps, not just this one.
unprofessional. couldn't get a straight answer. got the run around. never called me back to tell me when i should expect my taxes to be finished. ultimately, wasted my time. go anywhere else to get better service.
Response from the owner · 4 months ago
Thank you for bringing this to our attention. We aim to provide a professional service and will take your feedback into account to make necessary improvements.
Angelica Sandoval9 reviewsiTotal number of Google reviews Angelica has written across all businesses on Google Maps, not just this one.
Richard is awesome highly recommend!
He is the man! & supper sweet 😊
Response from the owner · a year ago
We appreciate your positive feedback on your experience with Richard! Your recommendation is truly valued. Thank you for sharing your great experience with us!
Max Goldman3 reviewsiTotal number of Google reviews Max has written across all businesses on Google Maps, not just this one.
Liberty Tax on Lancaster in Salem is EXCEPTIONAL! I was really scared to file my taxes as I was worried I was going to owe $40k+. After working with Christina and Richard, I didn’t even come close to this number. They are so friendly and such nice people to work with. I will certainly be using them for my taxes going forward. Thanks Christina and Richard for the amazing and affordable service!
Edit** Initially had a 5 star review however when I came time for payment, I was charged an extra $50 compared to my previous taxes. As a customer, even though it’s only $50 bucks, it would have meant a lot to me giving me the same price. I am not as thrilled after that interaction and they wouldn’t budge. Definitely not the cheapest place as I was quoted less at other places but they do a good job.
Price assessment: Great price
Services: Income tax filing, Income tax return filing
Response from the owner · 6 months ago
It's wonderful to know that Christina and Richard made your tax filing experience positive. We appreciate your feedback on the pricing and will take it into consideration. Thank you for choosing us, and we look forward to assisting you again.
Craig Stinger6 reviewsiTotal number of Google reviews Craig has written across all businesses on Google Maps, not just this one.
Richard and Christina are so fun to work with.Yes.I said that. Taxes can be daunting, but I won't go anywhere else.
Price assessment: Great price
Services: Income tax filing
Response from the owner · 6 months ago
It's wonderful to know that Richard and Christina made your tax experience fun and stress-free. We appreciate your loyalty and can't wait to assist you again!
angela hilmerLocal Guide · 16 reviewsiTotal number of Google reviews angela has written across all businesses on Google Maps, not just this one.
Very good experience, the gentleman answered all my questions and explained everything. Very professional.
Price assessment: Great price
Response from the owner · 2 years ago
Hello Loretta, We are grateful and appreciate the time you took to leave your review. We are happy to read that our team has been able to provide exceptional service for you. We work hard to provide customers with a great experience and look forward to continuing to do the same for you! We're here for you anytime!
Peter Jones5 reviewsiTotal number of Google reviews Peter has written across all businesses on Google Maps, not just this one.
Our tax professional was very courteous, very knowledgable and shared everything she was doing and why. My wife and I will definitely use them next year.
Price assessment: Great price
Services: Income tax filing, Income tax return filing
Response from the owner · 6 months ago
Thank you for sharing your experience! We're delighted that our tax professional's courteous and knowledgeable approach met your expectations. We can't wait to welcome you and your wife back next year!
